About
esbconnect are a data and technology company with 1 in 5 UK consumers opted in, offering…
Contributions
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You're evaluating your sales prospecting success. How can you articulate this to a future employer?
In today's climate, the classic, "I have a solution for your pain," doesn't always resonate like it used to. The reality is. In many cases, the products and services we offer don't have significant differences in capabilities or quality from those of our competitors. Think about how many emails you receive that pitch similar offerings. The key to effective prospecting is focusing on how we can make our prospects' jobs easier. It's not just about the solution itself but also how simple our product is to use and maintain. Additionally, creative insights or valuable resources—without expecting anything in return—set us apart. Providing something of value for free builds trust and positions us as a partner rather than just another vendor.
Activity
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Great night at the UK Eccomerce awards where Mark Cooper 🎧 and I represented Dotdigital and presented the award for Best Use of AI in Commerce. In…
Great night at the UK Eccomerce awards where Mark Cooper 🎧 and I represented Dotdigital and presented the award for Best Use of AI in Commerce. In…
Liked by Axel Campbell
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As Q4 approaches, it’s the ultimate question for brands: Should you focus on retention or acquisition? According to Suzanna Chaplin, the answer lies…
As Q4 approaches, it’s the ultimate question for brands: Should you focus on retention or acquisition? According to Suzanna Chaplin, the answer lies…
Liked by Axel Campbell
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Thank you to The Media Leader UK and The Digital Voice™, particularly Camealia Xavier-Chihota and Julia Linehan for asking for my thoughts on the…
Thank you to The Media Leader UK and The Digital Voice™, particularly Camealia Xavier-Chihota and Julia Linehan for asking for my thoughts on the…
Liked by Axel Campbell
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Licenses & Certifications
More activity by Axel
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Here’s a quick recap of last week’s buzzworthy moments in #adtech! 🚀 📢 Impact’s VistaPrint Partnership: impact.com teams up with Vistaprint (UK)…
Here’s a quick recap of last week’s buzzworthy moments in #adtech! 🚀 📢 Impact’s VistaPrint Partnership: impact.com teams up with Vistaprint (UK)…
Liked by Axel Campbell
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Want ways in which to address better representation in the industry? Then *READ and ACTION* these great suggestions - not just from the lovely…
Want ways in which to address better representation in the industry? Then *READ and ACTION* these great suggestions - not just from the lovely…
Liked by Axel Campbell
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No handouts. No fat wallet. No rich uncle. No big loans. No silver spoon. But I did have 1 thing… My mum. She’s bailed me out more times than I…
No handouts. No fat wallet. No rich uncle. No big loans. No silver spoon. But I did have 1 thing… My mum. She’s bailed me out more times than I…
Liked by Axel Campbell
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