🔍 Discover the latest insights and research from YouGov! A few of the topics in this summer edition include: 🇮🇳 The latest music trends in India 🎶 What Spotify's price hike means to listeners 🏅 YouGov's Summer Olympics Report Happy Reading!
About us
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
- Website
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https://business.yougov.com/
External link for YouGov
- Industry
- Business Intelligence Platforms
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2000
- Specialties
- Omnibus Surveys, Consulting Services, Brand Tracking, Advertising Effectiveness, Qualitative Research Services, Stakeholder Consultation, Market Research, Quantitative Research Services, Self-Serve Surveys, Surveys, Survey building, Panel, Audience Research, and Consumer Profiles
Locations
Employees at YouGov
Updates
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We are delighted to have acquired Yabble™, a New Zealand based company pioneering the use of generative AI to deliver audience insights. This acquisition will help us power new and valuable insights for our clients across the world, combining YouGov’s unique and trusted dataset with Yabble’s revolutionary technology. Yabble has been designing tools using generative AI and Large Language Models (LLMs) specifically for the market research industry since 2019. By acquiring Yabble, we’re investing in the most advanced proprietary AI technology in the market. Together, we will be setting the standard for the use of generative AI in the insights industry. It’s an exciting step in our AI journey. The best AI runs on the best quality data and YouGov's proprietary panel is the gold standard in attitude and opinion data. The combination of Yabble's cutting-edge AI tools and YouGov's quality dataset will provide clients with the best, fastest, most effortless insights available. We have been working closely with the Yabble team over the past year on the development and launch of our first client-facing AI product, YouGov AI Qual Explorer, which has already seen positive uptake and feedback from our clients. To learn more about this AI-powered tool and how AI-powered text analysis can deliver deeper insights, visit https://lnkd.in/ggbJA5ak.
YouGov AI Qualitative Explorer | AI-powered open-end analysis
business.yougov.com
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🇺🇸🏅 37% of Americans are interested in the upcoming 2024 Summer Olympics. Who are they, and how are they planning to follow the Games? 🏆 In YouGov’s latest report, we compare America’s interest in the Games against 11 key international markets, exploring demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated Olympic sports. And, no, Pickleball is not an Olympic sport! Grab your copy 👉 https://lnkd.in/embRJJRg Among the findings: *The Olympics has widespread appeal, with relatively consistent interest levels across all age groups – especially in the US *18–24-year-olds are more influenced by their family/friends to watch the Summer Olympics, whereas older fans feel a stronger sense of national pride and desire to witness athletic feats *Live TV viewing and shorter form recap content will be the most popular ways to engage with the Games *Swimming, gymnastics, diving, basketball and beach volleyball are Americans' five most anticipated Summer Olympics sports. How do these stats vary between men and women, and among Americans of different age groups? 👉 Download the full report here: https://lnkd.in/embRJJRg
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🌐 🔍 Discover the latest insights and research from YouGov! A few of the topics in this edition include: 🇫🇷 How global audiences will watch the Paris Olympics 🤖 International opinions on AI in advertising ✅ YouGov's top tips for effective survey design Happy Reading!
YouGov | June insights & research
YouGov on LinkedIn
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📲 Gen Z are 8x more likely than Baby Boomers to trust products from celebrities and influencers. How else do different generations respond to what they see on social media? How much money do Instagram users make? Why do people use TikTok? 👉 Explore all this and more in YouGov’s new social media report https://okt.to/6GUO4a (And sorry, LinkedIn, you aren’t in this one, but get in touch and we’d be happy to do a deep dive on LinkedIn-ers too!).
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After a very late night following the UK general election results, it’s clear that YouGov’s final projection of our MRP model properly told the story of the 2024 election. We called 92% of the seats correctly, and our model correctly projected: - Labour’s landslide victory - The extent of the Conservative vote collapse - The nearly perfect projection of Liberal Democrat seats - The Green party and Reform UK as growing electoral forces This was not a straightforward election. The electorate has shifted significantly over the last decade in a number of ways and various voter groups that were previously closely aligned to particular parties have become unmoored. A related point is that the 2019 Tory election-winning coalition – a unique blend of north and south cultural and economic conservatives and liberals – has fragmented beyond recognition in the past five years, with each of Labour, Reform UK, the Liberal Democrats, and the Greens benefiting. All of this made political modelling for the 2024 election especially difficult. However, a number of factors helped us. One of the most significant was a market-leading and completely new innovation; our “unwinding” algorithm which helped us deal with the unique, high-change situation which the data was pointing toward and for which we had no precedent or prior data to help guide us. Another was the quality of our data. Machine learning models such as MRP work best when high quality data is fed into the model. Because YouGov owns our own panel, we have a unique relationship with the people taking our surveys and have a deep understanding of who our panellists are. This helps us build and execute market-leading models at scale which can also be used for our clients to answer their own business challenges. There are things in the results that we will need to build into our future work. As a data and analytics business, we constantly look for ways to improve our methods and we will be doing a thorough review of any areas where we can take learnings from for next time to make our MRP even more accurate and how we can apply our success into other areas of YouGov’s work. Read more about YouGov’s projections compared to the election results and learn more about what made our MRP model work so well: https://lnkd.in/eDrgK5tv
How YouGov's seat and vote projections fared at the 2024 UK general election | YouGov
yougov.co.uk
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🔍 📰 The Reuters Institute for the Study of Journalism's Digital News Report, which is based on a YouGov survey covering 47 markets, highlights the growing influence of video platforms and messaging apps for news consumption. Our latest article breaks down which platforms are most popular for news consumption across a variety of markets and demographics. 👇Read the article below to see how these trends vary from country to country: https://lnkd.in/ePtvaShh
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What do undecided voters want? Over the 2024 general election campaign, YouGov’s Qualitative team have been getting to the heart of what the public really think about the UK’s major political parties and the issues driving their decisions as they head to the ballot box on 4 July. One example of this work is the Sky News YouGov Voters Panel – an online community that represents over 40 different seats across the UK and reflects a wide range of demographics and political opinions. While some panellists expressed concern about the Conservatives attempting to “consolidate the grey vote,” others also posed questions about how Labour would fund its headline pledges. To learn more about what undecided voters think about the party manifestos, visit: https://lnkd.in/efgUPHVy 📺 Please join us in hearing what our Voters Panel have to say – tune in next week on Sky to hear the views of undecided voters and see the power of YouGov Qualitative research in action.
General Election 2024: What undecided voters think – in their own words | YouGov
yougov.co.uk
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HSBC is Singapore’s Biggest Brand Mover last month! Congratulations for securing the top spot in May. We would also like to extend our congratulations to Samsung Electronics Singapore, Visa, Spotify and PayPal for making it into our Top 5. Our monthly rankings cast a light on who’s performing best with our flagship product, BrandIndex. Want to know where your brand stands? Read more in our article and download the full report: https://lnkd.in/gU89ENP7
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📲 While plenty of social media upstarts have come and gone, the main players remain relatively consistent. Does each social platform’s membership remain the same as well? 📊 YouGov's latest report dives into the data, revealing the latest audience makeup for the top social networks, with deep dives into generational and gender differences. Grab your copy here: https://okt.to/3A2Up8
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