WXO - World Experience Organization

“The strength of this field is also its challenge: not one size fits all.” One of the greatest challenges of immersive entertainment is that it’s not just one thing. It’s Taylor Swift fandom bracelets, Sleep No More, theme parks, Extended Reality, escape games, and so much more. Therefore the copy-paste-repeat commercial model isn’t going to work. We need varied experiences to evolve a constantly evolving industry – and varied business models to serve their needs. So in our latest Campfire report, Culture House Immersive's Mikhael Tara Garver explains how she's channelled 25 years of experience – including for Star Wars Galactic Starcruiser, Punchdrunk, Disney, Netflix, AMC, and Meta – into developing a new pipeline for "Feature Immersive Entertainment". At the link in comments, discover how you might: 🤝 Include both B2B and B2C models within your experience 🎭 Get performing arts centres to pay for your content 🌱 Leverage LBE to seed long-lasting IP 🪐 Design for the near, far, and infinite ..and many more nuggets of hard-won wisdom We've got more Campfires on the creative and commercial sides of building an experience lined up, from how to win your experience pitches with Nancy Duncan to immersive storytelling with Margaret Chandra Kerrison. Apply to join the WXO today to be part of it... #wxo #worldexperienceorganization #wxocampfires #experiences #experienceeconomy #immersive #immersiveentertainment #immersiveexperiences #experiencebusiness

🔥 How do we build a sustainable business at the heart of the experiential Wild West? 🔥 With the immersive industry growing at a rapid rate, this is the question many experience creators are asking themselves. Culture House Media is building a first-of-its-kind pipeline for Feature Immersive Entertainment, and answers this question with another question: “how do we build the creative?” In our first Campfire of Season 11, Founder Mikhael Tara Garver will bring her 25 years of experience to share insight on what it means to build a pipeline of Feature Immersive Entertainment across roller rinks, disused malls, XR platforms, television, podcasts, music festivals, restaurants, ren faires, and more. WXO Members can RSVP now on our community platform – and there's still time to apply to join us for the full season of experience connection and inspiration... #wxo #wxocampfires #worldexperienceorganization #culturehouseimmersive #immersive #immersiveexperiences #experiences #experienceeconomy

September's Extraordinary Experiences invite us to fire up our curiosity. Silly season is over, but don’t despair: this month marks a time to open our minds (and notebooks) and channel that back-to-school energy into creating better experiences. As well as the return of the WXO Campfires next week, the College of Extraordinary Experiences and Stone Soup offer IRL opportunities to swap stories and insights with other experience pioneers. Meanwhile impact-oriented experiences like Colombia’s La Selva, Durham’s Evolution drone show, and teamLab’s Catching and Collecting in the Sea of Life encourage us to reflect on the steps we might take to create a better world. Here’s this month’s round-up of Extraordinary Experiences worldwide: 20. Beats Antique (The Experientialists, Non Plus Ultra) 19. Minecraft Experience Villager Rescue (Experience MOD, Mojang Studios) 18. Space Explorers: The Infinite (Phi.Studio, Felix & Paul Studios, Blumenthal Arts) 17. The College of Extraordinary Experiences 16. Under Construction (ICA) 15. Impressions Of Monet (Neon) 14. La Mercè 13. Escape From Godot (Moving Arts Theatre, Mister and Mischief) 12. Catching And Collecting In The Sea Of Life (teamLab Inc.) 11. Stone Soup 10. Evolution: The Drone Light Show (Yuup / Celestial) 9. La Selva 8. The Strangers Project At Oculus 7. Jurassic World: The Exhibition (Neon) 6. Inside The Conscious Mind (New Scientist) 5. Ramses And The Gold Of The Pharaohs (ODYSSEUM) 4. Bureau Of Nooks And Crannies (Los Angeles Public Library) 3. Hysteria In Boothill (PortAventura World / Spatial Voyagers) 2. London Mural Festival (Global Street Art) 1. Oktoberfest As always, let us know what we've missed – and what you'll be checking out – in the comments, where you'll also find the link to the full article 👇 experiences #experienceeconomy #wxo #worldexperienceorganization #experiencedesign #experiencetrends #immersiveexperiences #extraordinaryexperiences

What legacy are you building through your experiences? At the WXO - World Experience Organization, we believe that better experiences lead to better moments and better lives. They have the potential to transform quality of life for all humans on Planet Earth. And it all starts with story. So we're really excited to be partnering with the Masters of Storytelling podcast from BRC Imagination Arts and their new miniseries, How To Shape A Legacy, looking at what legacy truly means and how you can create one that endures through your experiences. In Episode 1 BRC's Director of Strategy, Maya Guice, talks to Senior Writer Richard L. Procter about the unique role storytellers can play in crafting a legacy that matters. It's a conversation we hope to continue with their CCO Christian Lachel at this year's SXSW in our proposed panel Crafting Culture: How Experience Designers Shape Our World. Download the first episode at the link in comments now! 👇 #wxo #worldexperienceorganization #brcimaginationarts #storytelling #story #experience #experienceeconomy #experiences #experiencedesign #legacy

🔥 The WXO Campfires return next Wednesday 4 September! 🔥 If you're a kid, back-to-school season means a new pencil case, a too-big blazer, and a not-so-joyful reunion with your least favourite maths teacher. But if you're a member of the WXO - World Experience Organization... it means a chance to upgrade your experience toolkit and the joyous return of Campfires. Our weekly digital series sharing transformative tools, frameworks and takeaways from the world's greatest experience thinkers is back for an 11th (!) season, including: ART: Immersive Storytelling For Real & Imagined Worlds with Margaret Chandra Kerrison SCIENCE: The Value Of Ordinary Experiences with Brian Hill & Ida Benedetto BUSINESS: How To Win Pitches And Influence People with Nancy Duncan TECH: Make Your Audience The Main Character With RFID with Brett Bagenstose IMPACT: Experience As Medicine with Ramy Elnagar & Tom Middleton We'll see you next week for our first Campfire of the season (speaker details incoming!) as we connect, learn, share, and lead the Experience Revolution 🥳 #wxo #worldexperienceorganization #wxocampfires #experience #experiences #experiencedesign #experienceeconomy #experienceevents

🍔 You’re supposed to make 35% of your revenue through ancillary, of which food and beverage (F&B) is the lion’s share. At least, that’s what the Rule Of Thirds says. Discovered by Montreal-based Habo | strategic studio, this is a rough guide to the sort of revenue split that leads to success – and a sustainable business. It’s all well and good knowing what you should do… but how do you actually go about achieving this sort of percentage? And if you’ve already got a successful experience, how do you start adding F&B into the mix? This is exactly what Jennifer Crook, lead creator of the World Experience Award-winning Dreamachine, asked the WXO community – so for our final Campfire of Season 10, we decided to host an open Campfire to crowdsource the answer. At the link in comments, discover 9 insights from successful experience creators making real revenue including Nick Moran of Phantom Peak, Los Angeles-based experiential F&B expert Lanné Bennett, Tiago Gonçalves from Portugal’s AM Experience Group, Taylor Myers from New York’s Dead Letter No 9, and more... #wxo #wxocampfire #worldexperienceorganization #experience #experiences #experiencedesign #experienceeconomy #foodandbeverage #ancillaryrevenue #businessofexperience #experiencebusiness

Want to create meaningful and impactful Web3 experiences, but don't know where to start? According to Arthur C Clarke’s 3rd Law, “Any sufficiently advanced technology is indistinguishable from magic”. And there’s something magical in what we can create with this third iteration of digital and the internet. This is why Arq, an innovation lab specialising in the future of experience across multiple realities, have put together the STAGE framework to codify these behaviours for successful Web3 experiences, developed from industry experts, peer-reviewed papers, and a survey of 550 people:  😊 Self: Focused Around The Consume 🦋 Transformative: A Form Of Change And Action 🔓 Accessible: Open, Easy To Use, & Authentic 👾  Gamified: Engaging And Social Experiences ❤️🔥 Extraordinary: The Theatre Of The Possible For more on what these levers mean and examples of the brands that are already excelling at them, read more from MD & Co-Founder Charlotte Bunyan at the link in comments – and tell us, which levers are you already using in your Web3 experiments and experiences? #wxo #wxocampfire #worldexperienceorganization #experience #experiences #experiencedesign #experienceeconomy #web3 #web3experiences #metaverse #metaverseexperiences #digitalexperiences #immersiveexperiences 

🧙♀️ Who's going to this year's The College of Extraordinary Experiences? Every year, more than 100 exceptional experience people from over 30 countries and a multitude of industries decamp to a castle in Poland to discover extraordinary connections and experiences – many of them WXO Members. 🥳 This year's edition takes place September 23-27 at the beautiful castle of Zamek Kliczków. Previous editions have been called... “The Harvard of Experience Design” “more than just a little crazy” ...and we think it looks like a riot! If you'll be heading there next month, let us know in the comments below – and if not, they're still receiving applications for the few remaining spots... #extraordinarycollege #experiencedesign #experienceeconomy #immersive #innovation

🧘♀️ Presence is vital for experiences. We’re trying to meet people in the moment, and get them to feel fully present in the experience we’re creating. This means not only understanding the world we’re creating, but also the inner world people bring with them, and the dialogue between the two. So we invited philosopher-provocateur Enrique Enriquez to be our guide between both worlds and the symbols that arise from the journey: “Experience used to be a rite of passage that people share and it creates the symbol: the remnant that brings us back to the experience. A token that shows I shared the thing we went through. A culture created around the experience, so people will identify not only with the experience but other people who went through it. An experience could be a fabric of symbols.” We believe there’s immense value in Enriquez’s call to pay attention to what we’re doing, versus what the person we’re designing the experience for is trying to do. To read his poetic discourse on the nature of experience in full, see the link in comments 👇 #wxo #wxocampfire #worldexperienceorganization #experience #experiences #experiencedesign #experienceeconomy #symbols #intentionaldesign #presence

WXO LA Meet Up 🥂 Last Tuesday a group of WXO members met at the Blind Barber in Los Angeles for a spontaneous get together. Thank you to Lou Pizante and Maria S R. for organising! Justin Stucey Steve Tiseo Nick Moran Christy Casey Michael Libby Jerry Lee Paul Mendoza and who else was there?