Weetabix

🔐 We cracked the code for a brilliant 2025! 🔐   We had an incredible time at Bletchley Park for our 2025 Brand Planning Day, where we unveiled our exciting plans for Weetabix, Weetos and Alpen to our customers.   Inspired by the historic surroundings, the day was themed "Crack the Code for 2025" and featured an inspirational talk from our amazing guest speaker Ade Adepitan – as well as a surprise video message from a someone top secret (you will have to wait until 2025 before that information leaves Bletchley Park! 😉)   A massive thank you to everyone at Bletchley Park Trust for being such fantastic hosts— who even introduced us to the famous Enigma machine! #BrandPlanning #Weetabix #Alpen #BletchleyPark #EnigmaMachine

WEETAVAULT Storming down the corridor of the Weetavault today is this hilarious reimagining of Jack and the Beanstalk with yet another brilliant Weetabix twist. Back in 2017, this 30 second campaign made a giant (geddit?) impression on television audiences up and down the country. The ad opens with the unmistakable stomping and bellowing of the giant character menacingly shouting his famous "Fee-fi-fo-fum" lines at Jack who is sat on the giant's ginormous kitchen table. Jack, who is eating a bowl of Weetabix, calmly replies "Fee-fi-fo-fix... I've just had my Weetabix" before coolly table the box with his spoon. This giant's menacingly glare instantly turns to one of pure shock, with his voice turns to a much kinder, hospitable tone as he encourages Jack to "make himself at home" before quickly making his excuses to leave. The ad ends with Weetabix's iconic catchphrase "Have you had your Weetabix?" Click the link to give it a watch! ⬇️ https://lnkd.in/efRcnKyb Do you remember when Jack beat the giant with his bowl of bix? Tell us what else you'd like to see emerge from our Weetavault! #Weetavault #Weetabix

FDF Awards 2024 - That Winning Feeling! We are delighted to have won the FDF Net Zero Initiative Award 2024! Last night, Weetabix representatives headed to London's iconic Roundhouse for a wonderful evening celebrating 2024's "best in class" across innovation, industry talent, sustainability and healthier product development. We are incredibly honoured to have taken home The Food and Drink Federation's Net Zero Initiative Award, highlighting everyone at the Weetabix Food Company's continued efforts to lead by example when it comes to sustainable practices. #FDFAwards2024 #Weetabix #NetZero

A huge welcome to the new members of our Weetabix family! Our new starters, which included our 2024 Apprentice Cohort along with additions to HR, Engineering and National Account Manager, spent two days immersing themselves in all things Weetabix. This included factory tours to see how our iconic Weetabix is made, as well as spending valuable face-to-face time with our various experts who shared their knowledge and experience to ensure a strong start. We look forward to supporting them on their journey and seeing the impact they will make at Weetabix. #Weetabix #Careers

It's time to celebrate our Weetastars Quarterly Winners! A huge congratulations to Richard Nycz, Abbie Pautard, Lisa Baird, Lisa Gilmour, Andy Brown and Bogdan Tanc. Our Weetastars Q3 winners have been recognised by colleagues for their continued support of others, dedication to driving improvement, delivering outstanding results, going the extra mile to support their team and their continued commitment to sharing expertise to make a difference for the whole Weetabix team. Well done to all of them, and also a big thank you to their colleagues for highlighting their great work. It's another wonderful example of Weetabix people doing what Weetabix people do best! #Weetabix #People #Weetastars

Welcome to the Weetabix 2024 Apprenticeship Cohort! We are excited to introduce our new apprentices joining us at Weetabix. The 2024 apprenticeship cohort includes apprentices undertaking a Level 3 HR apprenticeship, Level 4 IT Apprenticeship , Level 3 Manufacturing Apprenticeship and Level 3 Engineering Apprenticeship. Our new apprentice cohort will be working alongside our dedicated teams, gaining hands-on experience and learning new skills that will shape their future careers. #WelcomeApprentices #Apprenticeships #EarlyCareers #Weetabix

The FDF Awards are coming! The #FDFAwards recognise and reward excellence for innovation, dedication and talent in the UK’s thriving food and drink industry. This year, we are delighted to be the proud sponsor the Sustainable Packaging Initiative category. Hosted by Irish chef, best-selling cookbook author, food columnist and TV presenter Clodagh McKenna, it is set to be a brilliant evening celebrating the hard work and achievements of so many amazing and inspiring people. This year's winners will be announced at the awards ceremony taking place on 19 September at the iconic Roundhouse, London. To book tickets, visit: https://lnkd.in/enzcpAMg Good luck to all the finalists! #FDFawards #FoodManufacturing #Weetabix #Sustainability The Food and Drink Federation

Did you know…? Our continued partnership with FareShare UK has helped them to divert 91 tonnes of surplus food for redistribution! Fareshare has also reported 86 tonnes of embedded CO2 from going to waste as well as 202 million litres of water with the backing of its supporters. We are very proud of our partnership with Fareshare and the impact we are able to have both on our community, as well as the planet. #Sustainability #Weetabix #Fareshare 

WEETAVAULT Swinging out of the Weetavault bowl today is this energetic Weetabix Banana commercial from 2014. In this fast-paced 20 second campaign we see a fun-loving active young boy who is obsessed with pretending to be a monkey, like his favourite toy. We see him swinging from his bunk bed, from the cross bar in a football match as a goal goes in, even climbing all over his dad as he tries to sit quietly as he completely embraces his 'monkey alter-ego'. The ad ends with a wholesome image of the father and son pair both in matching lounge wear at the breakfast table enjoying a bowl of Weetabix Banana, but with the son crouched on his chair like a monkey. Do you remember this brilliant Weetabix Banana moment? Tell us what else you'd like to see emerge from our Weetavault! #Weetavault #Weetabix #Banana

Last week, Sedgebrook Hall hosted our Weetabix Apprentice Team Building Day, bringing together our new, current, and completing apprentices.   The action-packed day was filled with engaging team building activities designed to encourage collaboration and communication.   The event also provided the ideal opportunity for our apprentices to connect with their peers across different stages of the apprenticeship journey.   Thank you to everyone who took part in making this such a fun and impactful day! #TeamBuilding #Apprenticeships