How we’re working to break down the barriers between creative and media 🤝 The advertising ecosystem is ever-evolving, and the need for specialists to work harmoniously together is vital. Wavemaker’s Head of Strategy, Chris Worrell, alongside other industry leaders, share with LBBonline - Little Black Book how we are fostering collaboration and supercharging postiviely provocatice work in the face of a significant industry shift. Get Chris’ full take 👇 https://lnkd.in/ebg_cgR4 WPP GroupM #media #advertising #creativity
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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We're #hiring a new Manager, Business Intelligence & Data Visualization in New York, New York. Apply today or share this post with your network.
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We're #hiring a new Senior Associate, Planning in New York, New York. Apply today or share this post with your network.
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Wavemaker reposted this
Managing Director I Groupm Pakistan EXCO I Marketing and Digital Media Expert | Client Leadership | Marketing Communications l Business Management
Refreshment just got a whole new dimension!! We are thrilled to announce that Wavemaker Pakistan & GroupM Pakistan in collaboration with our incredible client Red Bull, has brought Deep Screen Anamorphic displays to life in 3 metro cities of Pakistan simultaneously. A huge shout out to the entire team of Red Bull Pakistan, Wavemaker Pakistan and Groupm Pakistan for making it happen. Together, we are not just setting new standards - we are creating moments that people will remember. Taimour Afaq Bilal Jawed Udhi Abdul Wajid Ateeq Ur Rehman Zara Hussain Masab Rauf Rehan Daudani Nasir Mehmood Wavemaker GroupM Maryam Jan Nasir Mehmood #redbull #ooh #digital #marketing #advertising #DOOH #media #Pakistan #groupm #wavemaker #apac #strategy #impact #brand
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When you work as hard as we do, those annual leave days in summer are a non-negotiable 💆♀️ For short form fun and friendly faces behind the Wavemaker brand, give us a follow on TikTok; we may not have millions of followers, but we’re getting there! 👉 https://lnkd.in/eavXzjwf TikTok for Business Europe #TikTok #shortform #humour #media
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How we’re satisfying cravings across Canada 😋 In their first-ever brand collaboration, KFC Canada (Yum! Brands Subsidiary) and Kraft Heinz's Kraft Dinner (KD) have launched a nationwide 360-degree ad campaign across Canada, with buckets of support from Courage Inc and Wavemaker Canada. The campaign serves up KFC’s largest brand partnership in Canada and marks the first time either brand has collaborated on limited-edition retail offerings and in-restaurant menu items at the same time. Colonel Saunders fronts the campaign, and Canadians can try the KFC x KD creations in KFC restaurants across the country 🐔 More on the campaign 👇 https://lnkd.in/ehHwESw6 #campaign #advertising #media
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As the (gold) dust settles on Paris Olympic Games 2024 - make sure to look through GroupM's ultimate media scoresheet for brands 🏅 In a new global report, we break down the viewing figures and media trends from the biggest event of the Summer of Sport '24. Our sports marketing and business intelligence experts from across the group delve into how AI entered the game plan, streaming's impact on ratings, and what brands were most successful on the ground (see The Coca-Cola Company, OMEGA SA, Alibaba.com, adidas etc) Get it here 👇 https://lnkd.in/eS3DPay8 Written by Ken Wheaton, GroupM. Contributors: Ronnie Beach, U.S. Sports Lead, Wavemaker, Michael Borone, Senior Partner, Director of National TV, GroupM, Grace Fong, Research Associate, GroupM, Nicolas Grand, Executive Director, Price & Valuation Creation, GroupM, Jeffrey Grande, Associate Director, Sports & Live, Wavemaker, Patrick Nonnan, Senior Director Global Investment, GroupM, Ryan Wallis, Research Analyst, GroupM. #olympics #sportsmarketing #mediaagency
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We're #hiring a new Manager, Planning in New York, New York. Apply today or share this post with your network.
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We're #hiring a new Manager, Planning in Denver, Colorado. Apply today or share this post with your network.
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The Arm & Hammer Mad Science Lab wins ADWEEK Media Plan of the Year! 🏆Baking soda in the metaverse? It's Positive Provocation at play 🕹️ 🥼 🧪 Arm & Hammer's Mad Science Lab is a Roblox game that was created to promote the brand's baking soda product. The game was designed to be a fun and educational experience for kids, where they can participate in various science experiments and learn about the properties of baking soda. The game features a variety of interactive activities, such as creating a volcano eruption, making a rocket launch, and conducting a magic potion experiment. Players can also customize their characters and explore the virtual world of the Mad Science Lab. The Results 📈 The campaign led to a 25% increase in brand awareness among Roblox players. Engagement rates were double that of similar brand experiences, with players spending over three minutes in our game on average. The Mad Science Lab achieved 46 million impressions during its five week run, surpassing goals and reinvigorating the brand. BRAND CONSIDERATION INCREASED THROUGH THE ACTIVATION 65% — 68% "It's hard to overstate how fruitful the #Roblox platform has been for our clients this year," says Pete Basgen, Wavemaker's global gaming and esports lead, based in San Fransisco. "It's an awesome feeling to have our work recognized alongside so many other great campaigns and brands. Sharing in the celebration with the incredible teams from Church & Dwight Co., Inc., Super League and VIA that also played a role in this multi-award-winning campaign!" Joe McMahon, Associate Director, Gaming and Esports at Wavemaker #genZmarketing #innovation #gaming Wavemaker US