Wasserman Live

The 2024 Betfred British Masters, hosted by Sir Nick Faldo at The Belfry, was live at the end of last week. The former Ryder Cup venue is hosting the British Masters for the 4th consecutive year and is the first qualifying event for players to gain qualification points to secure a place on the European Team for the 2025 Ryder Cup. The Belfry has a rich history, solidifying its reputation as a premier golfing destination. ⛳ ️ This is the 10th consecutive year that our Golf team has provided the branding and signage for the British Masters. We are incredibly proud to be associated with this prestigious event and look forward to contributing to the future success of the tournament. DP World Tour #TeamWass #EventBranding #BetfredBritishMasters

With just one week remaining in the 2024 NASCAR regular season, our North American live shows team continues to do what they do best - create magic in unexpected locations. The custom-designed stage on pit road at Daytona International Speedway played host to a pre-race concert, Olympians, and driver introductions prior to last Saturday’s Coke Zero Sugar 400, all before rolling off the track in a matter of minutes! #NASCAR #Daytona #TeamWass

Over the weekend, our North American Experiential Operations team traveled to Houston, TX to build out multiple elements for the Fan Fest at the 10th Annual National Battle of the Bands, on behalf of client Webber Marketing and Consulting, LLC, the United States’ largest multicultural sports marketing agency. Activating for Walmart’s “Black & Unlimited” Campaign and PepsiCo, the activations featured multiple custom fabricated items including Doritos-branded lockers and Walmart-branded logo cubes. Our fabrication team also created the NBOTB letters at the entrance to the fanfest, which were a popular photo stop for the event’s nearly 8,000 guests. In addition, our technical production team built and managed an LED Wall and provided audio/visual support for the live DJ and entertainment taking place on the main entertainment stage throughout the event. #NBOTB #TeamWass

Our team is on the ground at East Lake Golf Club for the PGA TOUR’s season ending event, the TOUR Championship. We are delivering branding, experiential operations, and custom fabrication for Southern Company for the third consecutive year and First Tee for the fourth consecutive year. Our scope has grown year to year, and this year includes complete the complete custom fabrication fitout of the SO COOL Pavilion, wrapping the front of the fan shop, wrapping the LED Screen, walling showing the history of Southern Company and their involvement in the PGA TOUR, custom 3D letters filled with golf balls and a misting station to keep everyone cool in the Atlanta sun! #TeamWass #golf #branding

Our Experiential Operations team is back on the road again with an activation for Ford Motor Company Performance at Michigan International Speedway. Inside the footprint, racing fans have the opportunity to interact with vehicle product specialists, see the latest and greatest Ford vehicles up close, and have their photos taken with NASCAR trophies. There is also an entertainment stage built into the display, and you never know who might stop by, including Ford driver and 2022 NASCAR Cup Series champion, Joey Logano #ford #experiential #TeamWass

Excited to share some construction progress on our new Charlotte, N.C. branding and signage facility. Machines are beginning to arrive, and we're looking forward to being fully operational later this year. #TeamWass

Doublet Wasserman Si les spectateurs s’y retrouvent dans la capitale des Jeux, c’est grâce à eux. Le duo franco-londonien a élaboré le look et la signalétique de #Paris2024, donnant ainsi à la capitale des couleurs et des motifs uniques et inoubliables ! Depuis le printemps, ils ont fleuri un peu partout dans la capitale : des panneaux aux couleurs rose vif, bleu et vert installés sur les sites Olympiques et Paralympiques et aux alentours. De grandes affiches, des flèches, des autocollants… En tout, plus de 200 000 pancartes déployées sur les différents lieux de Paris 2024, 622 totems d’orientation, ou encore 80 000 mètres d’habillage de tribunes. Un travail d’envergure qui a commencé quatorze mois avant les Jeux, permettant aux quelque 15 millions de fans attendus de naviguer sans encombre entre les différents sites. Ce projet a été mené par les sociétés française Doublet et anglaise Wasserman Live, toutes deux leaders dans le domaine de l'image de marque événementielle et associées en joint-venture pour produire et installer tous les éléments d'habillage des lieux Olympiques et Paralympiques. Un exploit de gestion, d’impression et de logistique, qui a inclus, par exemple : - 14 ensembles d’Anneaux olympiques ; - 5 ensembles d’Agitos ; - 762 mâts de drapeaux ; - 400 000 m² d’éléments imprimés uniques pour les tribunes et gradins ; - 4 mâts de cérémonie assistés par ventilateur de 12 m ; - 80 km de toiles de clôture ; - 25 670 vestes de barrières. Pour répondre aux exigences des Jeux Olympiques et Paralympiques de Paris 2024, Doublet et Wasserman Live ont uni leurs forces et leur expertise. Wasserman Live apporte son savoir-faire en organisation et ingénierie de projets pour des événements sportifs, musicaux et culturels majeurs, tandis que Doublet est réputé pour habiller de grandes compétitions, comme le Tour de France. « Cet événement unique a permis à nos équipes de travailler dans un environnement multiculturel sans précédent, enrichissant chacun de la culture des autres », se réjouit Agathe Doublet, Vice-Présidente exécutive de l’entreprise française. Un sentiment partagé par Giles Stanford, Directeur des Événements Mondiaux de Wasserman Live, qui estime que « notre expérience et nos ressources collectives ont offert un look magnifique sur tous les sites de Paris 2024. Notre approche est guidée par notre engagement à garantir que nos services soient entièrement alignés sur les engagements essentiels de Paris 2024 en matière de développement durable. » Après les Jeux, les différents éléments de look et de signalétique seront réutilisés pour d’autres événements, donnés, vendus ou recyclés. La plateforme « seconde vie » mise en place par Paris 2024 en est l’illustration.

Following NASCAR's "Olympic Break," our pre-race and experiential operations teams returned to the track at Richmond Raceway this past weekend, where we managed the "NASCAR Experience" and NITROCROSS Activations on the pre-race midway. The NASCAR Experience featured two days' worth of live stage programming, interactive games, racing simulators, photo opportunities, and driver appearances, while the Nitrocross activation promoted the sport's upcoming race at the Speedway, and featured an appearance by driver Travis Pastrana. Inside the track, our pre-race live events team managed the opening ceremonies for Saturday's NASCAR Craftsman Truck Series Race and Sunday's NASCAR Cup Series race, that included a "Drivers, Start Your Engines" the legendary Richard Petty on Saturday, a flyover from the Bandit Flight Team on Sunday, and management of the pyrotechnics-filled driver introductions on both days. With only three races left in the regular season, members of our team head to Michigan International Speedway, Daytona International Speedway, and Darlington Raceway in the next three weeks, before the NASCAR Playoffs begin in Atlanta on September 8. #NASCAR #RichmondRaceway #TeamWass

Today marks World Elephant Day; an opportunity for us to highlight the incredible work our partners Born Free Foundation are doing to create greater harmony between elephant communities and crop farmers in Kenya’s Meru National Park. 🐘 How do they do it? By employing bees, of course! Swipe to find out more. 🐝 #TeamWass #WorldElephantDay

This week, the Wasserman Live Experiential Operations team wraps up the Regular Season of the third year of the Underrated Golf tour. With previous stops in South Carolina, Oregon, Indiana along with this week’s regular season finale at TPC San Antonio, the Underrated Tour is committed to providing Equity, Access, and Opportunity to junior golfers of all backgrounds. Our Charlotte-based team is responsible for all inside- and outside the ropes tournament logistics, including coordination of player travel, course branding, volunteer management, and food & beverage operations. #StayUnderrated #Golf #TeamWass