Vogue Business

Introducing The Luxury Slowdown Survival Guide. This week, #VogueBusiness is kicking off 2025 with a series of articles on how to survive luxury’s most recent pain: the slowdown. “The only time in my life that I truly didn’t worry about money, were the months just after lockdown ended,” writes #VogueBusiness editorial director Elektra Kotsoni, referencing the widely documented ‘revenge spending’ era. “Months of unspent salaries had piled up, and so I went all out: I bought clothes and bags and shoes but also furniture, a gym subscription, a few business class flights, my first plastic surgery and a new washing machine.” But a crash usually follows a high — inflation crept up, interest rates swelled and consumers became hyperaware of the price hikes at luxury fashion houses. So now it’s the industry’s turn to feel the burn, as people stop buying (as much) and the global luxury market continues to lose customers (50 million left in 2024). But when will the slowdown end? How can brands win back aspirational shoppers? And how expensive is too expensive? Here, #VogueBusiness deep dives into these questions and more. Become a Member to access the articles now: https://lnkd.in/e3WGmmFh

What beauty and consumer trends are set to define 2025? New year, fresh start. 2025 is shaping up to be a dynamic year for beauty and wellness trends. #Longevity is the buzzword as innovations targeting healthspan (the years we stay healthy) take off. Think L'Oréal’s skin age calculator or Netflix’s Don’t Die: The Man Who Wants to Live Forever, revealing the cultural obsession with resisting ageing. Meanwhile, the weight loss economy is also evolving, shedding negative connotations, focusing on supporting healthier lifestyles and evolving natural alternatives like supplements and patches. And as for whether the ‘undetectable’ aesthetic will move mainstream? Demand for subtle enhancements like microtox and injectable moisturisers suggests it will. But that’s just the beginning. Now, beauty, health, and wellness are becoming interchangeable as consumers take their quest to look and feel their best to new heights. Here, Nateisha Scott explores the top trends set to dominate the year: https://lnkd.in/diGE5t_j

Who could buy Versace from Capri? Capri Holdings Limited is reportedly gearing up to sell off Versace and Jimmy Choo. But who could swoop in — and what would it mean for stablemate Michael Kors? According to reports, Capri is said to be working with British bank Barclays on sourcing buyers for the Versace and Jimmy Choo businesses, in order to invest in and focus on revenue leader Michael Kors. But what does this mean for Capri Holdings Limited? A breakup was among top predictions for what would happen to Capri following the blocking of its attempted merger with Tapestry Inc. Bernstein analyst Aneesha Sherman floated the sale of Versace and Jimmy Choo as a viable option, noting that the market has shown “clear interest” in both brands. Versace is the standout, according to analysts, who noted the brand as one of the most interesting acquisition targets for 2025. And, if recent reports by Italian newspaper Il Sole 24 Ore are true, then Prada Group is one of Versace’s potential buyers. But who else wants to place a bid, and what might this mean for Capri? Here, Madeleine Schulz breaks it all down: https://lnkd.in/eyBk7rms

The closure of Y/PROJECT: What happened? After a rocky few months following the news that its former creative director Glenn Martens — who had been leading Diesel as creative director alongside — was exiting the brand, avant-garde cult-favourite label Y/PROJECT is closing down. Since the Paris-based brand was founded by Yohan Serfaty and Gilles Elalouf in 2010, it has achieved considerable critical acclaim: it was named a finalist in the 2016 LVMH Prize and won the Andam Prize in 2017. The label was turning over almost €11 million in annual sales as of 2023, and its Spring/Summer 2023 show ranked among the most-viewed on Vogue Runway. But in 2024, Y/Project cancelled its February show amid reports of cash flow struggles. However, sales were only one part of the picture — especially for a small brand heavily reliant on wholesale exposure. Y/Project CEO Pascal Conte-Jodra, who joined in 2023, departed in July, and Martens stepped down in early September before the brand was placed into receivership. In October, it went up for sale. But what happened to the heritage brand — and does every brand need to outlast its founders and designers? Here, Maliha Shoaib unpacks the news: https://lnkd.in/eiQveB-P

It’s only a week into the new year, but 2025 is already pegged to be significant for #fashion and #beauty. Consumers are predicted to lean further into wellness innovations while advocating for transparency in products. In the #supplychain, uncertainty is the new normal, as tariffs, #labour disputes, legislation and technology drive significant shifts in how goods are sourced globally. And for tech? The year will be marked by growing tension as #AI promises to create efficiencies and consumers push back. Big #tech is waiting in the wings. Here, #VogueBusiness breaks down what to have on your radar heading into 2025.

Paid Partnership | How can luxury navigate consumer whiplash in China? As the region enters its 'normal crisis' era, consumer confidence continues to falter. Yet, with high-tier spending beginning to rally in the lead-up to the #LunarNewYear, how will major brands fare? In 2024, the luxury slowdown significantly impacted the struggling Chinese market. However, as the Year of the Snake approaches, the transition to 2025 ends with a cautiously optimistic outlook for renewed consumer demand. In partnership with Barclays (Barclays Investment Bank), #VogueBusiness explores projections for luxury's year ahead in China. From the continuation of higher-tier spending to rankings of consumer purchase intent for leading luxury brands and insights into the most purchased product categories, discover everything you need to know about navigating luxury sales in the region: https://lnkd.in/exMP6qWc

What fashion’s embrace of internet thirst means for the future of menswear. At this year’s #GoldenGlobes, the red carpet looks of Hollywood’s leading men sent a clear message: boring black tuxes be damned. From #TimotheéChalamet wearing a glitter-speckled suit with a polka-dot silk scarf to #AndrewGarfield's viral reading glasses and unbuttoned silk shirt, these bolder fashions marked the latest in an ongoing shift. High-profile males are now opting for true fashion propositions on the red carpet instead of the standardised suit. While the celebrity-dressing machine is nothing new — and traditionally straightforward for menswear — brands like Prada Group, Loewe and Gucci have caught on to the idea that the thirst trap can be more than just internet salivation — it can also be good business. As more brands opt to dress the It-boy of the month, José Criales-Unzueta examines current brand strategies for menswear and asks: have we outgrown men’s runway shows? https://lnkd.in/e4xAGNDB

What’s trending on TikTok this new year? 2024 was a breakout year for American singer-songwriter #GracieAbrams, especially as one of #TaylorSwift’s supporting acts on her highly anticipated #ErasTour. Now, according to TikTok, Abrams is set for another year of success. This January, her heartbreak anthem ‘That’s So True’ continues to captivate users, with over 451,900 videos created using the audio. From fan edits to dance interpretations and heartfelt singing compilations, the start of the year is all about embracing raw emotion and authenticity. But what else is resonating on the platform? To kick things off, Lucy Maguire crunches exclusive data on the other trends and creators captivating TikTok users: https://lnkd.in/djYy-yaD

5 ways fashion needs to step up on #sustainability in 2025, according to experts. 2025, the seemingly far-off year of climate target deadlines, has suddenly arrived. Is the fashion industry where it should be? Have its #climatetargets been met?Has the industry undergone the necessary radical change? It’s a ‘no’ on all three fronts. Over the past 12 months, the industry faced a sort of existential crisis as scandals rocked supply chains, beloved brands shuttered and political turmoil cast a shadow over progress. As we enter a new year, Bella Webb reveals the top five actions experts advise fashion brands to take: https://lnkd.in/ezytfPEt Images: Backstage at Stella McCartney's Womenswear SS25 collection show.

Is ‘the algorithm’ solely to blame for bland, homogenised style? In 2024, countless publications wrote extensively about the algorithm’s impact on personal style — especially TikTok’s (#VogueBusiness included). The algorithm — shorthand for data-influenced recommendations — is making discovery harder. It’s killing personal style; fuelling fast fashion and overconsumption. The list goes on. But as the algorithm takes the blame for wider industry issues, many of these frustrations stem from economic and cultural shifts beyond tech’s reach. Has it become a convenient scapegoat? To some, including Shaun Singh, founder and CEO of trends media company DEATH TO STOCK, blaming the algorithm for the erosion of personal style is “lazy”. He advises, “[In] 2025, we should be talking less about algorithms and more about the systems they support.” Still, algorithmic recommendations undeniably shape what consumers see, want and buy — determining trends and what fades into obscurity. Now, as TikTok’s future hangs in the balance in the US and audiences and creators are reaching a tipping point, tiring of algorithmic sameness, Madeleine Schulz unpacks the algorithm’s influence on fashion and culture: https://lnkd.in/eRG8DNhM Videos Courtesy of Acielle/Style Du Monde.