Watch: Our CEO Patricia Yates speaking from #Oxford about our upcoming ‘Starring GREAT Britain’ international campaign, using the powerful pull of film and TV locations to inspire visitors to explore further and to come now, boosting international visits and spend across more of #Britain with our destinations the STAR of the show. Our research shows film tourism is a significant motivator for travel; 91% of potential visitors we surveyed across 20 overseas markets were keen to visit film and TV locations during their holidays here in the UK. Our full screen tourism research report is on our website here: https://lnkd.in/d5nGGcCn Nick de Bois CBE, Victoria Borwick, GREAT Britain & Northern Ireland Campaign, Department for Culture, Media and Sport, Robin Johnson, Emma Wilkinson, Experience Oxfordshire, Hayley Beer-Gamage FTS #ScreenTourism #FilmLocations #InternationalTourism #InboundTourism #SetJetting #TVLocations #StarringGREATBritain
VisitBritain
Travel Arrangements
London, England 47,682 followers
Our mission is to make tourism one of the most successful and productive sectors for the economy.
About us
VisitBritain (www.visitbritain.org) is the national tourism agency, a nondepartmental public body, funded by the Department for Culture, Media and Sport (DCMS), responsible for promoting Britain worldwide and developing its visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.
- Website
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https://linktr.ee/VisitBritainBiz
External link for VisitBritain
- Industry
- Travel Arrangements
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Government Agency
- Founded
- 2003
- Specialties
- marketing, advice, partnerships, sales missions, international tourism, and Britain
Locations
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Primary
3 Grosvenor Gardens
London, England SW1W 0BD, GB
Employees at VisitBritain
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Travis Qian
Head of Great China & Northeast Asia - VisitBritain
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William Burton
Entrepreneurial CEO & Non-Executive Director | Skilled in Resolving Complex Challenges and Maximising Business Potential, especially in the Travel &…
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Saul Batzofin
Project Portfolio Director at VisitBritain
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Robin Johnson
Global Marketing Director at VisitBritain
Updates
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VisitBritain reposted this
What a week it was! it has been brilliant to have our British suppliers make the journey, ad thanks as well to the travel buyers and agents that joined them for the Australia Travel Trade Mission 2024! Shout out to our key Mission sponsors Infinity Holidays, British Airways, Rail Europe and Experience Oxfordshire It's always nice to see the round-up in Travel Daily.... VisitBritain
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Great to be back at City Nation Place #CNPUK24 today for a day of discussion and exploration on how tourism, civic pride and investment intersect to serve our communities. Hosted in the beautiful surroundings of Lichfield Cathedral, we took part in lively roundtables and heard from speakers including Director of GREAT Britain & Northern Ireland Campaign Kate Taylor Tett on presenting the UK on an international stage. Image: (L-R) Regional Development Lead for North West and West Midlands Nicola Said, Head of Strategy and Business Planning Fiona Macdonald and Director of Partnerships Louise Bryce outside Lichfield Cathedral ahead of City Nation Place UK Clare Dewhirst Maria Manion Adam Bryan Kirsty McLean Ian Thomas Louisa Shaw John Till Dr Martin Reeves Alex Harvie Hilary Farmery Luca Romozzi Chris Armstrong Boyd Sleator Carolyn Brownell Bernard Collier Miriam O'Keeffe
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Our CEO Patricia Yates: “We know that film and TV are powerful motivators for travel and it is great to see Marketing Liverpool with Liverpool Film Office launching this campaign to attract film loving visitors to the region. It is also timely as we gear up to roll out our international ‘Starring GREAT Britain’ marketing campaign, harnessing the set-jetting trend to boost visitor spending to Britain. Shining the spotlight on film-and-tv experiences makes our destinations the star of the show and encourages visitors to explore more of #Britain, putting themselves in the picture.” 🎞 📽 #DYK: 91% of potential visitors we surveyed across 20 overseas markets were keen to visit film and TV locations used in filming or seen-on-screen during their holidays here in the UK. See: https://lnkd.in/d5nGGcCn Robin Johnson Emma Wilkinson GREAT Britain & Northern Ireland Campaign Department for Culture, Media and Sport Tracey Edginton Beth Reynard
New campaign encourages #Liverpool City Region's visitors to explore city's iconic movie locations! Liverpool City Council’s Cabinet Member for Health, Wellbeing and Culture, Cllr Harry Doyle, said: "We’re thrilled to invite movie lovers to discover the magic of this city through the lens of cinema..." Find out more ➡️https://lnkd.in/eU_JR9Zx 🎞️🎞️🎞️ Liverpool Film Office | Lynn Saunders | Kevin Bell | Roz Lloyd | Liverpool City Council | Liverpool Chamber | Liverpool BID Company | Liverpool City Region Combined Authority | VisitLiverpool Travel Trade | VisitLiverpool Travel Trade | Culture Liverpool #movielocations #movietours #filmtours #liverpool #liverpoolcityregion #liverpoolfilms #VisitLiverpool #FilmLiverpool
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VisitBritain reposted this
What a great first day at IFTM Top Resa Paris on the UKinbound stand in partnership with VisitBritain and our 16 partners. Culminating in the Visit Britain cocktail drinks reception with the UK Ambassador to France Menna Rawlings and I hope my speech in French did it justice. End to a busy day and looking forward to Mercredi - a demain x UKinbound VisitBritain Up at The O2 Tours International Mazza Coaches ABBA Voyage Abbey Ireland & UK Angela Shanley Associates Ltd Blenheim Palace Cashel Travel - DMC Scotland, England, Wales and Ireland DFDS English Heritage INTEROPA DMC Golden Tours JAC Travel Pink Berry Cars Ltd VisitGuernsey Visit Jersey
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USA, Canada and Brazil, made a combined 17% of total visits and 25% of total visitor spending. These visitors were worth £7.7bn to the UK economy last year. Our latest webinar gives key insights on these inbound markets. https://bit.ly/3zpN956
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VisitBritain reposted this
Chair of British Tourist Authority, Presenter TalkTV, Author Fatal Ambition & Confessions of a Recovering MP
One of my takeaways from the recent Australian Trade mission was how enthused the media are about Britain and Britain as a destination for visitors and gave me a very fair hearing 👇 Thank you for hosting me #TravelWeeklyTV
Nick de Bois CBE is a great advocate for the UK, having previously served as a politician, he now heads up the British Tourist Authority as its chair. Last week Nick de Bois dropped into our studio last week to discuss why Australians are such an important market for the UK and also shared an inside scoop on the next campaign to get us there. Find out all about it in this weeks #TravelWeeklyTV
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We are partnering with UKinbound and 16 British suppliers to exhibit at IFTM Top Resa this week. As France's largest travel trade fair, this is the place for British suppliers to meet with French tourism professionals. Representatives from regions, DMCs, attractions and experiences, tours and transports will be showcasing the best that Britain has to offer totravel industry, driving more visits to Britain from France. Visit us at stand T026, Porte de Versailles, Hall 1 until 19 September. #LoveGreatBritain #Tourism #InboundTourism #TravelTrade
A great start to IFTM #TopResa in Paris today! The #UKinbound stand has been busy all morning with plenty of visitors and meetings. Come to T026 to meet with our 16 exhibiting partners and discover the very best of British #tourism. Or have a chat with antony amos and Palmira Errico to see how UKinbound can connect you to over 470 of the UK's top #inboundtourism businesses. ABBA Voyage, Abbey Ireland & UK, ANGELA SHANLEY ASSOCIATES LIMITED, Blenheim Palace, Cashel Travel - DMC Scotland, England, Wales and Ireland, DFDS, English Heritage, INTEROPA DMC , Golden Tours, JacTravel, Mazza Coaches, Pink Berry Cars Ltd, Tours International, Up at The O2, VisitBritain Visit Jersey, VisitGuernsey. #UKtourism #IFTMTopResa
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Great to see the spotlight on the powerful pull of film and TV locations in inspiring visits to #Britain highlighted in Canada's Travelweek during the Toronto International Film Festival #tiff2024. Our upcoming international 'Starring GREAT Britain' campaign, rolling out early 2025, is using places seen-on-screen to encourage visitors to explore destinations that are the star of the show and to come now, boosting visits and spend across more of #Britain. As our Country Manager in Canada Cathy Stapells comments in the article “We want to work with you (our travel trade in market) to build itineraries to showcase the wealth of screen tourism product to your clients.” Our latest research shows that film tourism is a significant motivator for travel. Ninety-one percent of potential visitors surveyed across 20 overseas markets were keen to visit #film and #TV locations used in filming or seen-on-screen during their holidays here in the UK. 🎞 📽 Nick de Bois CBE Patricia Yates Gavin Landry Paul Gauger Ritushri Dhankher Tracey Edginton Beth Reynard Robin Johnson Emma Wilkinson GREAT Britain & Northern Ireland Campaign https://lnkd.in/eJFHm2qk
‘Set-jetting’ with VisitBritain at TIFF brings the growing niche into focus
https://www.travelweek.ca
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We were awarded joint Gold for the Positive Impact and Event Legacy award at the Meeting & Incentive Travel Awards 2024 for our work in #BusinessEvents, alongside Lightbulb Teams. Delivered in partnership with #MEET4IMPACT#MEET4IMPACT and Global Destination Sustainability Movement (GDS-Movement) since 2022, the Shape the Future of Events programme is an important project supporting the transition to more impactful and sustainable business events for clients, destinations and their communities. Thank you to our many destination partners for their valuable contribution to this programme, our education partners and co-creators, and to M&IT Magazine for the recognition. Meet In Wales has been recognised for their brilliant Wellness of Future Generations Act – adopted throughout the business events industry. 👏 Through the work conducted by Meet In Wales, the Act is a commitment from Welsh destinations to support events that bring positive qualities to #Wales, that get the most of people and places, and that leave only positive legacies behind. VisitBritain Business Events #sustainable #businessevents #business Louise Bryce | Paul Black | Laura Caprioli | Caroline Phelan | Hollie Chichester | Amanda Tomlinson | Allison Jungkurth | Klara Angeles | Leila H. | Molly Low| Helena Fisher