Thank you to everyone who took part in our Brazil Roadshow where our delegation of British tourism suppliers and Brazilian travel buyers and agents connected to do business and drive growth across the nations and regions. Brazil is the UK's largest and most valuable visitor market in South America, estimated to be worth £469 million in 2025
VisitBritain
Travel Arrangements
London, England 48,009 followers
Our mission is to make tourism one of the most successful and productive sectors for the economy.
About us
VisitBritain (www.visitbritain.org) is the national tourism agency, a nondepartmental public body, funded by the Department for Culture, Media and Sport (DCMS), responsible for promoting Britain worldwide and developing its visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.
- Website
-
https://linktr.ee/VisitBritainBiz
External link for VisitBritain
- Industry
- Travel Arrangements
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Government Agency
- Founded
- 2003
- Specialties
- marketing, advice, partnerships, sales missions, international tourism, and Britain
Locations
-
Primary
3 Grosvenor Gardens
London, England SW1W 0BD, GB
Employees at VisitBritain
-
Travis Qian
Head of Great China & Northeast Asia - VisitBritain
-
William Burton
Entrepreneurial CEO & Non-Executive Director | Skilled in Resolving Complex Challenges and Maximising Business Potential, especially in the Travel &…
-
Saul Batzofin
Project Portfolio Director at VisitBritain
-
Robin Johnson
Global Marketing Director at VisitBritain
Updates
-
VisitBritain reposted this
VisitBritain Europe team in #Birmingham #WestMidlands this week. Learning more about the experiences on offer to bring more visits and spend from Europe to boost the local economy. Becky Frall & team from West Midlands Growth Company.Thanks for bringing us up to speed on the amazing offering, it was energizing, inspirational and fun “ Simply Bostin”. Thanks to our venue University of Birmingham and the Edgbaston Park Hotel & Conference Centre, especially Krishna Pastakia Director of Sales for the warmest ever welcome 😀and a great stay. “Tara-a-bit” we will be back
-
VisitBritain reposted this
Beautiful backdrop of the University of Birmingham’s Old Joe for Patricia Yates’ piece today. Great collaboration and lovely to have you here. Thanks Tom Marlow | Tracey Edginton | Nicola Said | Lata Mistry
WATCH: Our CEO Patricia Yates speaks on location from fantastic #Birmingham, #WestMidlands, about our upcoming #StarringGREATBritain campaign – using the powerful pull of film and TV locations and places seen-on-screen to inspire visitors to come to #Britain, explore further and to come now, boosting international visits and spend across our nations and regions, with our destinations the STAR of the show. #DYK: Our research shows #filmtourism is a significant motivator for travel: 91% of potential visitors we surveyed across 20 overseas markets were keen to visit film and TV locations during their holidays here in the #UK. Our full #screentourism research report is on our website here: https://lnkd.in/d5nGGcCn Nick de Bois CBE, Victoria Borwick, GREAT Britain & Northern Ireland Campaign, Kate Taylor Tett, Department for Culture, Media and Sport, West Midlands Growth Company, Becky Frall, Tom Marlow, Neil Rami, University of Birmingham, Visit Birmingham, Chris Bryant, Tracey Edginton Andrew Stokes OBE VisitEngland
-
NEWS: 📰 During our recent trade mission to #Australia our Chairman Nick de Bois CBE spoke to Karryon: Together In Travel editor Mark Harada about the importance of our #Australian visitors and our work to harness the strong growth we're seeing. #DYK Australian visitors are forecast to spend a record £1.7 billion on their trips to the #UK this year - and being GREAT regional explorers that spending benefits local economies right across our nations and regions. https://lnkd.in/ezBnjJP9 Patricia Yates Gavin Landry GREAT Britain & Northern Ireland Campaign Paul Gauger Tracey Edginton Amelia Robertson
-
Happy #WorldMentalHealthDay! Our research shows that relaxing, resting and recharging is a top holiday driver for international visitors. According to our 2022 MIDAS report, 77% of international travellers agree that "Taking breaks or holidays abroad is good for my physical, mental and emotional wellbeing " while 68% agree that "Since the pandemic, I have become more appreciative of the importance of breaks and holidays for my personal wellbeing." Today we are celebrating UK tourism, a sector that boosts our wellbeing and is forecast to attract 38.7m inbound visits this year. #WMHD2024 #mentalhealth #holidays #tourism #wellbeing #rest #relax #recharge #switchoff #UKtourism #TourismIndustry
-
As part of our drive to spread tourism across our nations and regions, we welcomed Dutch and German influencers with a combined reach of c200,000 followers to share their experience of the beautiful North East England. In partnership with DFDS, we showcased the ease of access to the region as well as the breathtaking Durham Coast, historic Beamish and vibrant cities of Newcastle and Gateshead. Our forecast estimates the Dutch market will be worth £1.2bn and the German market will be worth £2.1bn in 2025. A big thank you to our partners including DFDS, Visit County Durham, NewcastleGateshead Initiative and Beamish Museum for their support.
-
WATCH: Our CEO Patricia Yates speaks on location from fantastic #Birmingham, #WestMidlands, about our upcoming #StarringGREATBritain campaign – using the powerful pull of film and TV locations and places seen-on-screen to inspire visitors to come to #Britain, explore further and to come now, boosting international visits and spend across our nations and regions, with our destinations the STAR of the show. #DYK: Our research shows #filmtourism is a significant motivator for travel: 91% of potential visitors we surveyed across 20 overseas markets were keen to visit film and TV locations during their holidays here in the #UK. Our full #screentourism research report is on our website here: https://lnkd.in/d5nGGcCn Nick de Bois CBE, Victoria Borwick, GREAT Britain & Northern Ireland Campaign, Kate Taylor Tett, Department for Culture, Media and Sport, West Midlands Growth Company, Becky Frall, Tom Marlow, Neil Rami, University of Birmingham, Visit Birmingham, Chris Bryant, Tracey Edginton Andrew Stokes OBE VisitEngland
-
The next of our sales mission is currently underway in Brazil, providing a valuable route to market for our industry partners. In 2022-23 our B2B activity generated £47 million in additional sales of British product. Hear from Diane Glover, Marketing Manager at The Beatles Story Story on how attending previous VisitBritain trade missions and events has supported their #B2B sales and attracted more visitors. #InboundTourism
-
VisitBritain reposted this
Wrapping up a very busy day in São Paulo showcasing The Beatles Story alongside #Liverpool city region partners at the VisitBritain Brazil roadshow. 🇧🇷🤝 It’s been great meeting up with so many Brazilian trade buyers and making new contacts, all who are so enthusiastic about The Beatles and our Liverpool products … and what a fabulous backdrop for our meetings with such an amazing view of the city! 🏙️ Onto Rio tomorrow where we go again! 💪 #beatlesstory #traveltrade #uk #visitbritainroadshow #vbbrazil24 #brazil
-
VisitBritain reposted this
Very happy to be representing Golden Tours in São Paulo. Tomorrow we are off to Rio de Janeiro! Busy first day seeing so many partners and new contacts with an amazing view of Edifício Itália. Thank you VisitBritain for the amazing first day 🇧🇷 now siga Rio! #turismoreinounido #traveltrade #uk #visitbritain #goldentours