Vervaunt

The fashion and beauty industries are saturated with loyalty programs that often rely solely on points and discounts. In an increasingly competitive market, these traditional tactics are no longer enough to build lasting customer relationships. Read more: http://bit.ly/4euaFfU In this blog, our own Francesca Raggio delves into some of the most innovative and effective loyalty programs in the D2C premium fashion and beauty space. These examples show how brands can leverage loyalty to drive repeat purchases, increase customer lifetime value, foster brand advocacy, and gather valuable first-party data to enable personalised and hyper-segmented on-site marketing strategies. Read more: bit.ly/4euaFfU #loyalty #fashion #beauty

Earlier this month, we hosted our second Annual Town Hall, bringing together the fantastic brands we work with to explore key insights and trends in the industry. Here’s a quick look at what we covered:  • The current state of the market and emerging trends  • Strategies for international growth  • Creative diversity (with a teaser of our upcoming whitepaper with Meta)  • Peak planning with Meta & Rakuten Advertising This year, we also introduced workshops on CRO, Creative, and Affiliates to keep things interactive and give our brands the chance to ask more in-depth questions to our team. A big thanks to our team for their support, and to Sahil Jhamb and Jeremy Coster for joining us on the peak planning panel. #eCommerce #marketing #growth

The Pulse eCommerce Summit is back. Our annual conference is returning in 2025 with some exciting changes! 2 cities. 2 days. 60 sessions. 1,000 attendees. Join us in both London and New York City next year as we grow our independent eCommerce conference across two cities. We are also hosting our London event over two days for the first time. With over 1,000 attendees expected and over 60+ panels and talks from some of the best retailers in the world, you will not want to miss this year's events. Pulse eCommerce Summit '25 - LDN Edition 🏙️ 📅 Wednesday 9th - Thursday 10th April 2025 📌 The Brewery, London Pulse eCommerce Summit '25 - NYC Edition 🌆 📅 Thursday 19th June 2025 📌 Lavan Midtown, New York City For the first time, our London event will be hosted over two days with more sessions, premium speakers, unique entertainment and insightful fringe events. We are also bringing our event to New York City for the first time, and working with our community of US fashion and lifestyle brands to debut our Pulse summit to a new audience. Hear from some of the fastest growing brands in the eCommerce ecosystem, as they share insights across marketing, technology, measurement, customer and more. Tickets will be on sale soon, but visit pulse-summit.com to sign up for Early Bird pre-sale access for the opportunity to be the first to book your tickets at a discounted rate.

The importance of accurate product availability in conversion rate optimisation is often underestimated but is crucial. It's vital to understand that stockouts, overstocks, and inaccurate inventory levels can significantly impact your conversion rate - but how can paid media strategies mitigate risk here? Read more: https://bit.ly/3Maqcp5 Our own Robbie Wade-Gery explores the impact of product availability on conversion rate, and how to use performance marketing strategies to minimise risk and impact. If a customer is ready to buy but finds the product unavailable, they may feel frustrated and choose to shop elsewhere. This results in a lost sale, a reduced conversion rate, and possibly the loss of trust from customers. To combat declines in conversion rates, implementing effective paid media strategies is crucial. These strategies include continuously testing and optimising landing pages, utilising detailed first-party audience data for precise targeting, refining the conversion funnel to enhance user experience, and crafting compelling and relevant creative content. Read more: https://bit.ly/3Maqcp5 #ecommerce #ppc #retail #marketing

Our very own Zak M. recently spoke at PPC Live Manchester on all things technical PPC 🎉 Zak covered a range of topics, including an overview of Performance Max, the 'Heroes and Villains' of PPC, new customer acquisition, and leveraging business data to boost campaign performance. Thanks for having us PPC Live 💚

Last week, we had our annual team Sports Day 🏏 The weather was great, the enthusiasm was high and the energy was incredible. Games included: 🏆 Egg and spoon race 🏆 Sack race 🏆 Egg throwing 🏆 Tug of war 🏆 Dodgeball 🏆 Volleyball 🏆 And finally a game of rounders Well done to the green team for winning the overall day 🥇 #agency #ecommerce #teamsocial

We are incredibly excited to announce that we have been shortlisted at the Global Search Awards for Best Large PPC Agency! Being recognised at an international level is a huge achievement for us, and we’re looking forward to the ceremony in September in Kraków, Poland! 🌟 Congratulations to all of the other finalists, it's going to be fun celebrating with you all. #agency #ecommerce #globalsearchawards

Last week, we co-sponsored the Retail Technology Event, where Paul Rogers and Josh Duggan enjoyed two days of meeting interesting brands and racing! Thanks for having us Retail Racing 🏎️ #ecommerce #agency #paidmedia

Earlier this year, those using Shopify may have been affected by a technical issue when evaluating new vs returning customers, where an additional ‘N/A’ category was included. Our own Ben Rodericks investigated the matter and recounted how this was examined. 🔗 Read more here: https://bit.ly/3zjIXDq Classifying customers as ‘New’ or ‘Returning’ in Shopify is integral to merchants and advertisers to allow for accurate reporting on new customer acquisition, and therefore key performance indicators (KPIs) such as New Customer Acquisition Cost (CaC), ‘New’ vs ‘Returning’ customer split, and Returning Customer Rate (RCR). Given the importance of these metrics, accuracy of segmentation is key. When inconsistencies arise, this can create an environment of uncertainty and lack of trust in data being used to inform topline business decisions and investment into paid media. 🔗 Read more here: https://bit.ly/3zjIXDq #ecommerce #agency #paidmedia

Meet James Dodds, our Creative Lead who’s been growing our creative offering at Vervaunt! James joined us a year and a half ago from another creative agency, and he has made a huge impact within that time. His favourite client is Osprey Europe, thanks to their fantastic team and great products 🤝 His favourite movie is the Lord of the Rings trilogy and his go to karaoke song is ‘Once in a Lifetime’ by Talking Heads (but as Kermit the frog 🐸). When asked about his favourite joke, James says a well timed “didn’t ask” always hits the spot! If you see James at any of our events, say hello 👋