Velo - B2B Marketing Agency

Qui est l’agence B2B européenne de l’année ? C’est Velo?    For the 3rd time (and counting), we’ve made the shortlist for B2B Agency of the Year in the European Agency Awards. Bring on the 7th November! See you there.     On croise les doigts! #EuAgencyAwards Video Credit: Don't Panic Events

Who said August was a quiet month for B2B marketing?   It certainly hasn't been the case this month, with plenty of updates to squeeze into another jam-packed edition of our ICYMI newsletter.   Each month, our team curates a round-up of the latest and greatest in B2B marketing. Targeting niche audiences in our specialist sectors of manufacturing, professional services and tech is uniquely challenging. To help keep us inspired and up to date, we collate all we can on trends, thought leadership, and industry news - and now we've opened it up for anyone to subscribe to! 🔍   Here are a few headlines that caught our eye in August:  👮 How content syndication can enhance your B2B brand authority ⚖️ Leveraging Google’s Search Generative Experience (SGE) in B2B marketing 📖 The latest Bain’s Midyear M&A Report 2024 out now 🏢 Make Uk reporting an estimate of £183billion economic contribution from the manufacturing sector 🎨 Importance of experiential marketing   And more… Subscribe below and catch up on the full roundup every month, sent straight to your inbox 👇

Last Friday marked that time of year again for our Agency Strategy Day and Summer Party 🎉   We kicked off the afternoon with an agency update from Paul Crabtree, Lottie O'Donoghue, Sam Connor, Helena Phillips and Yeni Olubamowo, followed by the latest in innovation from Matt Scutt.   Then, after a short break, we were into something very serious: LEGO® SERIOUS PLAY®!   Mark Lewis and David de Leon led us through a series of guided workshops anchored to our strategy themes, encouraging us to think, reflect and collaborate through LEGO®. More than just childhood nostalgia, it was a great way to problem-solve, unleash our creativity and use our imagination. Thank you to Mark and David.   Finally, we put down the LEGO and picked up the mics to kick-start the party side of things with a sing-song at Karaoke. We will save your ears from the questionable singing that happened...   All in all, great to have so many of the team in one place for a productive and fun time together as an agency!

How trendy is your B2B website? As sector specialists within the technology, professional services and manufacturing industries, it's vital for us to stay ahead with not just the latest B2B marketing trends, but specifically the latest trends within these sectors. One of the ways we do this is via our internal 'Sector Inspector' workshops, where we come together as a whole agency to discuss the trends we're seeing – everything from design to marketing tools.   As something that many of our clients are coming to us for support with at the moment, the focus of our most recent Sector Inspector was website design trends. Intrigued to find out what we uncovered? Our very own Sarah Rowntree has written up the key highlights, and here is a little sneak peak: 🔸 B2B Websites: trends that enhance user engagement, improve functionality, and drive better business results.   🔸Manufacturing Web Design: Updated aesthetics and product demos.   🔸Technology Web Design: Design, animations & transitions and data visualisation.   Whether you're in manufacturing, tech, or professional services, these trends are crucial for creating websites that not only engage but also convert. Stay ahead of the curve with these essential insights 👇 https://lnkd.in/dA396nnN

Rise and shine with what you need to know 💡 Niche is what we do, only working in sectors that are as hard to reach as they are to explain. Each month, we share the latest in brand, performance marketing, creativity, content and audience insights for marketers like us in our free LinkedIn newsletter. No eggs to suck, just what B2B marketers need to know to have an edge. Did we mention it was free too? Subscribe below! https://lnkd.in/eAiMnBvs

B2B marketing to be proud of 💚 Last year, we had the privilege of partnering with Oxford Instruments plc on its launch campaign for the Unity Detector. More than 'just' a new instrument, the Unity Detector paved the way for a new standard of imaging with the introduction of the BEX technique to truly move the market and make a real difference.   If that wasn't reason enough to be proud, we're thrilled to hear that the 'Making Imaging Elementary' campaign has been shortlisted for the Global Digital Excellence Awards in the Integrated B2B Campaign of the Year category!    Best of luck to the other finalists 🤞 #B2BAgency #B2BMarketing #GDEAwards Don't Panic Events

Brand is not banned High levels of brand awareness and preference amplify the impact of your demand generation. It has been proven. Take the right path to a strong B2B brand with our Brand Marketing Map. Don’t mind if I do! https://lnkd.in/egh8w8yw #b2bmarketing #brandmarketing #b2b

Each month, our team curates a roundup of the latest and greatest in B2B marketing. From thought leadership and trends, to announcements and research: everything we'd need to know to stay ahead and feel inspired as B2B marketers targeting a niche in the manufacturing, professional services and technology sectors 🔍   What started life as an internal resource for the Velo team, now, In Case You Missed It (ICYMI), anyone is welcome to subscribe!   Here are a few headlines that caught our eye in July:   🍪 How Google's U-turn on third-party cookies affects B2B marketing ⚖️ Balancing creative and SEO with parallax web design ❌ Avoiding short-term budget cuts that impact long-term growth 🏢 ABM UK's smart building trends and the impact on Facilities Managers 🎨 Creative strategies for B2B marketing on smaller budgets 📈 Growth strategies from "How B2B Tech Brands Grow"   Subscribe below and catch up on the full roundup every month, sent straight to your inbox 👇 #B2BMarketing #B2BNews

Nothing beats face-to-face meetings! Mark Gillam and Helena Phillips have been spending the week in NYC, making the most of working from our flexible office space near Central Park to catch up with a growing number of clients we now work with across the Atlantic. The headlines? Productive, collaborative and – most of all – fun. With foodie Instagrammer Helena leading the way, it's no surprise to see them exploring the local restaurants with some of the McGraw Hill team! #B2BAgency #Partnership

Crumbs. With Google's latest announcement abandoning plans to scrap 3rd-party cookies, we'll need to refresh this artwork... More to follow on what this decision really means for your B2B marketing 👀   Thankfully, Mark Gillam's recommendations of embracing context-based ads, collecting first-party data and boosting thought leadership efforts haven't crumbled 👇 #B2BMarketing #ThirdPartyCookies #DigitalMarketing