ABM does not stand for Another Budget Muncher if you do it right ✅ Accelerate deals, engage target prospects and support your sales team with the ABM techniques described in our best practices marketing map! https://lnkd.in/eHwCaBwf
Velo - B2B Marketing Agency
Advertising Services
London, England 3,855 followers
We are an award-winning B2B agency, working with international technology, industrial & professional services companies.
About us
Built on recommendations, Velo is a specialist B2B agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
- Website
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https://www.velo-b2b.com/
External link for Velo - B2B Marketing Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Corporate Video, Customer Success, Client Service, B2B Branding, ABM, CX, Customer Advocacy, B2B Brand Comms, B2B Websites, Customer Marketing, Demand Generation, Content Strategy, Digital Animation, Brand Strategy, Marketing Strategy, Multi-Channel Marketing, and Marketing Campaigns
Locations
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Primary
Get directions
60 Weston Street
London, England SE1 3QJ, GB
Employees at Velo - B2B Marketing Agency
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Paul Crabtree
MD and Senior Strategist at Velo, an award-winning, full-service B2B agency for global technology, industrial and professional services companies…
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Jim Buchanan
PR Consultant, Freelance Content Writer
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Laura Hailstone
Editor of Freight Carbon Zero, freelance journalist, copywriter and PR specialist - content creator specialising in B2B including HR, tech, road…
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Mark Gillam
Digital Marketing Lead at Velo - B2B Marketing Agency
Updates
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Creativity enhances B2B ad performance. No 💩 Sherlock, but how? Paul Crabtree adds our experiences to the latest recent LinkedIn study. Spoiler, there is a place for humour, so he has more work to do. https://lnkd.in/eEkEemaj
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The results are in...👀 Back in July, we set ourselves the challenge to walk, run and cycle 2,000km in 45 days as part of our annual Miles for Smiles initiative! Each year, this not only helps us with the physical and mental benefits of daily exercise and work/life balance, it also sees us support our chosen charities with £1 donated per 1km tracked 💚 And, let’s not forget the opportunities it gives us to bond as a team! From organised group walks to sharing glimpses into our weekend workouts, it mostly brings us closely together – with just the occasional competitive streak unlocked...💪 We absolutely smashed our 2024 target and collectively tracked more than 2,500km, which means £2,500+ will be donated across four fantastic charities: The Manna Society, Cancer Research UK (CRUK), NABS and Riding for the Disabled Association. See what we got up to ft. some pretty cool activities below! 🏃♂️🚶♀️🚲 #MilesForSmiles #MoveMore #B2BAgency
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How are leading B2B brands setting themselves apart? Innovation, creativity and strategic alignment. For B2B marketers, our newsletter collates the latest trends, principles and research from industry bodies and recent events to tell you more – including: 🎨 Why creativity is key to B2B ad success and practical guidance to follow in your executions 🤖 AI’s role in reshaping digital marketing - where, how and when 🤝 The timeless power of knowing your audience - techniques to gather deeper insights Click subscribe below and catch up on the full roundup every month, sent straight to your inbox 👇
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Brave marketing does not mean making B2B marketing decisions based on your gut. It means using data and insight. Our marketing map shows you what to use, and where to look: https://lnkd.in/ghDNU9Yk
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Stating the obvious, or obviously needs (re)stating? Our Head of Marketing Strategy Helena always brings back gems from industry events, and today is no exception. This time however, it seems the key takeaway from the Engage Business Media Marketing Engagement Summit was more pertinent reminder than pivotal revelation, with some really important core B2B essentials emphasised. Which poses the question: are your customers truly at the centre of all of your marketing? Our comments section is a safe space! 👇🏽💚
Head of Marketing Strategy - leading our team of B2B Marketing experts to craft marketing to be proud of for our professional services, tech, and industrial clients
💭 Understanding your audience in B2B marketing isn't a groundbreaking concept, but without it, you won’t break new ground. I usually aim to share new insights from the conferences I attend, but the most common theme I felt threaded through every session at today’s Engage Business Media Marketing Engagement Summit 2024 was this timeless - yet often overlooked - one. How often do we spam our lists with content 𝒘𝒆 want to talk about, rather than content 𝒕𝒉𝒆𝒚 want/need to see? In an era of constant innovation — new trends, new martech, new tactics — it’s easy to lose sight of what must remain at the core of all marketing: truly understanding your audience. Or, as a few speakers framed it today, being 𝐎𝐁𝐒𝐄𝐒𝐒𝐄𝐃 with your customers. At Velo - B2B Marketing Agency, our Discovery process at the start of any new campaign or project is hyper-focused on the personas and painpoints of the audience we are looking to target, which informs every follow-up decision we make. How do you keep your customers at the heart of everything you do? #b2bmarketing #MarketingEngagementSummit
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It looks like TFM24 was packed with the latest in MarTech innovation! Exciting to see tools like Idomoo for personalised video and Leadoo for AI-powered web experiences pushing B2B marketing forward. Plus, we know it’s only September, but we can’t help thinking that Sendcloud’s gifting solution is perfectly timed for the upcoming festive period…too soon? Great insights shared, Diwakar! #TFM24 #MarTech #AI
Senior Digital Marketing Professional | Helping B2B businesses deliver results on search engines and social media 📈
When there’s a whole stage dedicated to it, you know AI is front and center at Technology for Marketing 2024 at ExCel London!💡 #TFM24 Had an incredibly productive day at the event on behalf of Velo - B2B Marketing Agency, diving into the latest advancements in ad tech. 🚀 With countless insightful conversations (for once, not with AI 😉), I discovered some exciting platforms that could be game-changers for your B2B MarTech stack: Idomoo & Pirsonal for 1:1 user level video personalization at scale, using your first-party data to capture attention with impactful tailored video content. Flarie - Gamify your client experiences to engage your audience in new ways. 🎮 Sendcloud - Go beyond digital! With the holidays around the corner, seamlessly send personalized gifts to your key contacts without the logistical headaches. Lead Forensics - Struggling to track website visitors after HubSpot's Clearbit takeover? This platform could be a solution. Quantcast - Reach niche B2B audiences with programmatic display, CTV, and audio ads—all in one platform, with no minimum spend! Leadoo Marketing Technologies - Get website personalization right with AI-powered experiences designed to boost conversions from your traffic. I can’t wait to dive deeper into these tools and see how they can supercharge our MarTech stack! #MarTech #AdTech #B2BMarketing
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No eggs to suck, just what B2B marketers need to know to have an edge. Niche audiences are as hard to reach as they are to explain. Niche needs a different approach. It is why, each month, we share the latest in brand, performance marketing, creativity, content and audience insights in our free LinkedIn newsletter. Yes, free! Subscribe below! https://lnkd.in/efVesux9
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Great insights, Diwakar! It's exciting to see how AI is transforming the B2B marketing landscape. The blend of creativity and data-driven precision is going to redefine how we engage with our audiences. Can’t wait to see how these innovations will shape the future of LinkedIn campaigns! #B2BMarketing #GenerativeAI #MarketingInnovation
Senior Digital Marketing Professional | Helping B2B businesses deliver results on search engines and social media 📈
75% of B2B marketers say they’re likely to use or continue using generative AI. I reckon that's as lowball as my weekend screen time estimate! 📱😀 After attending an insightful ‘Lunch & Learn’ at LinkedIn's London office, it’s clear that AI is about to supercharge our LinkedIn campaigns and bring some incredible changes to a B2B marketer’s workflow. 💡 My key takeaways from the session: 👉Ad Content & Creatives: Microsoft Designer to enable marketers to test and learn from variations of creative assets, while AI-generated ad copy suggestions are in beta. Future AI updates will allow mid-flight ad refreshes to prevent creative fatigue. 👉Campaign Optimisation: New features, including target frequency and creative rotation to optimize campaign performance. 👉AI-Powered Accelerate Campaigns: LinkedIn to offer a faster campaign setup by scraping your website/landing page to generate targeting, creative, and bidding strategies. Currently available for web visits and lead gen ads, with document ads coming soon. This is not currently a right fit for a B2B marketers but something on the horizon. 👉AI Assistance: An AI-driven marketing overview dashboard will soon provide recommendations based on deep campaign data analysis. Additionally, predictive audiences and buyer group targeting will help reach entire buying communities. 👉Qualified Lead Tracking: The ability to define and track what qualifies as a lead is also being introduced, along with improved revenue attribution reports and bottom of the funnel optimization goals. As a B2B marketer, I'm excited on how to leverage these upcoming features for our clients. Exciting times ahead! 📊 #LinkedInMarketing #B2BMarketing #AIinMarketing
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Mapping the way ahead. Take the right course with our B2B marketing maps – originally published at the start of the year, the destination is still the same – for B2B marketing to be proud of. Plot the right way ahead in: 🏢 ABM 🎨 Brand Marketing 📖 Data and Insights 👩💼 Sales Enablement. Find out more here: https://lnkd.in/e_r_9QQs #B2BMarketing #ABM #SalesEnablement #BrandMarketing #B2BAgency
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