Hard to build, easy to break - trust in your B2B brand is more important than ever. Helena Phillips shares a pragmatic framework of signals to use in your communications so it grows with every asset you produce. Find the blog link in the comments below.
Velo - B2B Marketing Agency
Advertising Services
London, England 3,849 followers
We are an award-winning B2B agency, working with international technology, industrial & professional services companies.
About us
Built on recommendations, Velo is a specialist B2B agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
- Website
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https://www.velo-b2b.com/
External link for Velo - B2B Marketing Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Corporate Video, Customer Success, Client Service, B2B Branding, ABM, CX, Customer Advocacy, B2B Brand Comms, B2B Websites, Customer Marketing, Demand Generation, Content Strategy, Digital Animation, Brand Strategy, Marketing Strategy, Multi-Channel Marketing, and Marketing Campaigns
Locations
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Primary
60 Weston Street
London, England SE1 3QJ, GB
Employees at Velo - B2B Marketing Agency
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Paul Crabtree
MD and Senior Strategist at Velo, an award-winning, full-service B2B agency for global technology, industrial and professional services companies…
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Jim Buchanan
PR Consultant, Freelance Content Writer
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Laura Hailstone
Editor of Freight Carbon Zero, freelance journalist, copywriter and PR specialist - content creator specialising in B2B including HR, tech, road…
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Mark Gillam
Digital Marketing Lead at Velo - B2B Marketing Agency
Updates
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💬 Conversation Ads are Back in the EU! 💬 It’s been a long wait, but LinkedIn’s conversation ads are finally back for EU B2B marketers. LinkedIn Conversation Ads let you chat directly with prospects in their inbox, offering a personalised, interactive experience. We’re already testing and can’t wait to see how they stack up in driving meaningful conversations. Curious about the results? We’ll have early data next week, so drop us a message if you want the inside scoop! https://lnkd.in/e_wJMZnz
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We've been recognised in the B2B Marketing Agency awards, for our work with Oxford Instruments in the "Best product or service launch" category. They're widely recognised as the Oscars of the industry, so we're rightly very proud. Suspect Matt Scutt and Lottie O'Donoghue will be raising something stronger than a teacup on the night!
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We had a lot of fun working on this last week. Great to work with the TMHCC team, as always.
That's a wrap 🎬 Last week, we filmed something very exciting with our Trade Credit team. Keep your eyes peeled for what's to come, but for now, here is a sneak peek behind the scenes. To find out more about our Trade Credit offering, click here: https://ow.ly/Yfrh50TQv8G #ProceedwithConfidence #TMHCC
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B2B Marketing - an art or a science? Both. This article shares techniques to drive growth, lift impact and outperform competitors for those targeting a niche from B2B empirical studies over recent years. They're hardly secrets, but many marketers do not know about them, until now! https://lnkd.in/eWkGZnsK
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If you've ever spent time with our MD Paul Crabtree, you'll know he has plenty to say about many things. Often nonsense, regularly junior football and sometimes even B2B Marketing…! He's at it again in this one.
MD and Senior Strategist at Velo, an award-winning, full-service B2B agency for global technology, industrial and professional services companies targeting a niche.
Is quality drowning amongst a growing sea of crap in B2B marketing? My inbox suggests so. As does my LinkedIn feed. And yes, subject to your opinion of this piece, I can see the irony.
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ABM does not stand for Another Budget Muncher if you do it right ✅ Accelerate deals, engage target prospects and support your sales team with the ABM techniques described in our best practices marketing map! https://lnkd.in/eHwCaBwf
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Creativity enhances B2B ad performance. No 💩 Sherlock, but how? Paul Crabtree adds our experiences to the latest recent LinkedIn study. Spoiler, there is a place for humour, so he has more work to do. https://lnkd.in/eEkEemaj
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The results are in...👀 Back in July, we set ourselves the challenge to walk, run and cycle 2,000km in 45 days as part of our annual Miles for Smiles initiative! Each year, this not only helps us with the physical and mental benefits of daily exercise and work/life balance, it also sees us support our chosen charities with £1 donated per 1km tracked 💚 And, let’s not forget the opportunities it gives us to bond as a team! From organised group walks to sharing glimpses into our weekend workouts, it mostly brings us closely together – with just the occasional competitive streak unlocked...💪 We absolutely smashed our 2024 target and collectively tracked more than 2,500km, which means £2,500+ will be donated across four fantastic charities: The Manna Society, Cancer Research UK (CRUK), NABS and Riding for the Disabled Association. See what we got up to ft. some pretty cool activities below! 🏃♂️🚶♀️🚲 #MilesForSmiles #MoveMore #B2BAgency