Underground Ecom

📣 HUGE ANNOUNCEMENT 📣 I've been trying to decide when the right time to share this, but I'm getting some heat so now it's finally time! After driving $400M+ in revenue for 500+ leading DTC brands, we're finally launching our complete BFCM course for 2024. I've overseen hundreds of brands that have delivered record years across BFCM and Q4, and now is the time to share everything in one place. Introducing: BFCM Unlocked 2024 🚀 This isn't just another course. It's the culmination of our extensive experience in the trenches, working with brands from $5M - $200M in revenue. We've seen behind some of the world's fastest growing brands and have built a complete course that leaves absolutely no stone unturned. This course is the difference between a standard Q4 and a record-breaking one. We will be releasing more information on the course in the coming weeks, so watch this space. Ready to join the ranks of the DTC elite? 👉 Join the waitlist now: https://lnkd.in/eUTkGu-V

The difference between 6-figure and 7-figure BFCM revenue? These 5 often-overlooked steps. Here's your ultimate 2024 Black Friday checklist to ensure your brand is set up for success: 1. Planning & Strategy - Optimize your website's page load speed using tools like Google PageSpeed Insights - Test different incentives to find what resonates best with your audience - Create and test landing pages to maximize conversions - Develop a comprehensive campaign calendar to keep your team aligned 2. List Cleaning - Assess your current email list health and segment accordingly - Implement a sunset flow for unengaged contacts - Regularly suppress inactive contacts to maintain list quality 3. Campaigns & Segmentation Plan - Design a detailed campaign calendar with specific send times - Choose the right segments for targeted messaging (e.g., VIPs, first-time buyers) - Plan for multiple sends per day during peak BFCM period 4. Automation Plan - Map out your customer journey to identify key touchpoints - Double-check all flow triggers and filters for accuracy - Prepare to switch off BFCM-specific flows after the event - Create flow maps for clear visualization of your automation strategy 5. Post-Event Analysis - Collect data throughout the event for real-time insights - Export campaign, flow, and popup data separately for comprehensive analysis - Create a visual representation of your success, including top-performing creatives - Gradually reduce sending volume post-BFCM to maintain deliverability Remember, preparation is vital to your BFCM success. Start implementing these steps now to maximize your results during the holiday shopping season! Follow me for more winning in-depth BFCM strategies. #BFCM2024

Exciting news! 🎉 Underground Ecom will be speaking at Nosto's Connect Day LDN event on July 3rd. 🗓️ Our Head of Client Success & Partnerships, Glenn Cookson, will take the stage alongside a lineup of ecom industry leaders to share cutting-edge strategies for optimizing your entire customer journey. Attendees will gain actionable insights on: ✅ Preparing for peak season success ✅ Mastering customer segmentation techniques ✅ Driving repeat business and boosting CLV As a Klaviyo Elite Partner and the agency behind generating over 9 figures in annual revenue for 400+ DTC brands, we're excited to share our proven retention marketing tactics that drive real results. In addition to the knowledge-packed sessions, you'll also enjoy: 🤝 Unparalleled networking opportunities with top ecom professionals 🍳 Delicious breakfast to jump-start your day 🍕 Satisfying lunch to keep you energized 🎁 An exclusive giveaway This half-day event is a must-attend for growth-focused ecom marketers looking to take their strategies to the next level. This is your opportunity to learn from the best and connect with like-minded professionals. Secure your spot today 👇 https://lnkd.in/eWmhET7d See you on July 3rd! 🚀

📣 Announcement time... After 6 years of growing Underground Ecom as the Chief Operations, i am now stepping into the CEO position. This is something we have been planning for a long time in the background, and now that James Matthewman fully takes on the role of CEO at Supergroup, it is the right time to announce that I will be leading the charge as Chief Executive at Underground Ecom. Growing Underground Ecom has been one of the proudest achievements in my life for the last 6 years, and it has been some journey!! We've achieved some pretty amazing feats in that time: 🌎 Becoming recognized as the largest Klaviyo Elite Agency in Europe 🏠 Moving into our first physical office space in London  🤝 Joining the incredible BLUE14 Community and meeting other likeminded founders  🏆 Leading Underground Ecom to become part of supergroup as we endeavour to become the world's best performance marketing network I wouldn't be as confident without our (truly) incredible team, who make me so proud of what we are doing to drive UE to be an industry leader. Shoutout to our entire management team Stefan Milicevic, Matt Young, Glenn Cookson, Milica Garcia Vizcaino, Pieter Rossouw and the rest of our amazing team across Account Management, Creative, Client Success and Sales. I feel extremely lucky and humbled to have a team that shares my passion for driving UE forward every single day. Excited to share our journey... Watch this space!

🚨 June 19th - London eCommerce Event by Underground Ecom & Leaf Join Underground Ecom and Leaf on June 19th at 5 PM for "The Profitable Path: Mastering Cross-Channel Scaling and Demand Generation in eCommerce" at Uncommon Liverpool Street. 📢 Our expert panel includes: Ginny Seymour, MD @ ALIGNE Thomas Parrott, CEO @ Naturisimo Tim Martin-Harvey, Head of eCom @ The Bottle Club Moderated by Gilbert Corrales, CEO at Leaf Key topics: - Email marketing - Performance marketing - Data strategies - Influencer collaboration - SEO and platform personalization 🤝 Network with fellow eCommerce professionals while enjoying great food and drinks. 🙌 Special thanks to our sponsors: Nosto, Dataships, Inventory Planner by Sage, and Sendcloud. 🎟 Limited spots available. Register now: https://lnkd.in/eu9s3qJX

Our Disrupting Ecom dinner series continues! Our Head of Partnerships Glenn Cookson, and Head of Sales Matt Young are making waves at our London Dinner series with some of the most interesting founders in Ecom. We believe that bringing brands together to share their successes, challenges, and ideas is a great way to help everyone grow. These dinners are a chance for Ecommerce leaders to learn from each other, find new ways to improve their businesses, and work together to solve problems. If you're an Ecommerce founder who wants to meet others in the industry, share your stories, and find new ways to grow... We'd love to have you join us at our next dinner!

90% of your website visitors leave without converting... Here's how to fix it: First-party data is vital for creating personalized email experiences. It's how you resonate with your audience. You can collect this data through: 1. Lead magnets 2. Quizzes 3. Surveys These metrics give valuable insights into your subscribers' needs and preferences. It then allows you to develop targeted email campaigns that drive engagement, conversions, and revenue. As privacy regulations tighten, first-party data is no longer optional - it's become a non-negotiable for your email marketing success. -- How are you using first-party data to personalize your email marketing?

What a incredible night at the BLUE14 founders dinner and awards, masterfully hosted by Jim Lewcock. It's always great to connect with and learn from the leaders in UK performance marketing. 💪 We're excited to share that Underground Ecom takes home the Golden Egg for topping supergroup performance in 2023! 🥚 Looking ahead, it's fantastic to see a packed event calendar for 2024, bringing together the companies that make this community special.

[Strategy Session] Maximise Revenue with SMS ft. Klaviyo Elite Partner Underground Ecom. 2pm UK time today! Our Head of Service Delivery Stefan Milicevic will cover: - SMS list growth tactics  - SMS sending best practices and strategies  - How SMS fits into your current marketing strategy  - Use cases and examples of European brands that effectively use SMS Link in the comments!

Sign up now: https://lnkd.in/eEBxefYQ