Tyto PR

Ready to decode the secrets of tech leadership success? 🚀 Introducing the ultimate #Tech CEO #Communications Playbook! 🌟 Uncover valuable wisdom from leading entrepreneurs on external and internal communications, remote work, mentorship, resilience, and crafting a killer company #culture. Learn from some of the world's top business leaders. Download your free copy now: 👉 https://lnkd.in/dryA6E5y  #CEO #leadership #scaleup #entrepreneurship 

Our agile approach gave Workato the launch pad to expand across Europe. 📈    With a single team of PR experts working across the region, we’ve helped establish Workato as the leading enterprise automation innovator in Europe. 🇪🇺    Together, we’ve made an incredible impact in top titles like ZDNET, Computerworld, TechRadar Pro and The European Business Review. ✨    https://lnkd.in/dvA6f4RE #PRSuccess #TechPR #MediaRelations #B2BTech 

We all make mistakes. It’s part and parcel of scaling a startup. 🚀    But what separates setbacks from opportunities is your ability to own them.     With insights from 30+ Unicorn CEOs, Tyto’s Tech CEO Communications Playbook explains how communicating clearly and admitting you got things wrong can help stop mistakes from spiralling. 🌀    https://lnkd.in/emU5fjbu     #Communication #TechStartup #Entrepreneur #Growth 

Cybersecurity has always been a cat-and-mouse game, but the stakes are rising, and the villains are getting smarter. 😸🐭    Quantum computing could soon allow bad actors to crack “unbreakable” encryption codes, making it a race against time to protect the world’s most sensitive data. 🔐 Writing for Forbes France, #TytoClient Erik Garcell, PhD at Classiq Technologies calls on businesses to channel their inner Q and develop “quantum-safe” defences before it’s too late. https://lnkd.in/gpwzfh_Z  #Cybersecurity #QuantumComputing  #Encryption #CyberThreats #InfoSec 

Keen to see more success with your pitches? 🙌    Zoe Clark dives into some of the latest data from Cision and Muck Rack to understand what journalists are looking for from PR partnerships in 2024.    Check out her tips for ensuring your pitches are targeted, relevant and successful. https://lnkd.in/dWHVRjhb  

🗞️ In Case You Missed It is our weekly opportunity to explore beyond the front-page headlines and examine which European news stories may be worthy of your attention.    This week with Zoe Clark we examine:  🌍 How political turmoil in Europe is impacting tech businesses 📈 New initiatives for increasing productivity 🛍️ Why you should never go shopping on social channels Click on the link to read this week’s edition of #ICYMI.  https://lnkd.in/e7Cidqx6 #technology #productivity #politics #startups #oasistickets

Is AI being over-hyped? And are we expecting too much from it? 🤖 Tyto’s Erik van de Nadort shares his thoughts on how #AI is changing the #PR and #Communications industry with IPRA International Public Relations Association. https://lnkd.in/eMvXEfiN  

To help save the planet, we all know to reduce, reuse, and recycle. But when it comes to saving marketing dollars, how many brands are being wasteful? 💰 🔥    Our research suggests the number could be pretty high. Nearly two out of five marketing assets are never reused or repurposed across channels. While many of the assets that are most underutilised are those that took the most time and resource to create. ⏱️    In a time when most comms teams are under pressure to deliver efficiencies, Sian Gaskell shares how a more joined up approach can help maximise ROI from marketing assets. 🤲    https://lnkd.in/dHzA8mMb  #ContentMarketing #DigitalPR #Efficiency #Comms #PR 

Google is making it easy for Chrome users to opt out of cookies. 🍪 ❌    In doing so, it’s cleverly placing the responsibility of killing cookies on consumers and avoiding backlash from advertisers. ⚠️    Writing for ComputerWeekly.com, #TytoClient Christian J. Ward at Yext, explains why this latest move could create new opportunities for brands to interact with consumers online.    https://lnkd.in/gerWytaV     #DigitalMarketing #Cookies #OnlineAdvertising #ConsumerPrivacy 

How do tech reporters decide what to write and who to interview? 👀    As part of our #FollowingUp series, we asked Handelsblatt’s Nadine Schimroszik about the essential ingredients she looks for in a great story and spokesperson. 📰🧑💼    In this episode hosted by Zoe Clark and Bastian Meger, Nadine shares why the best interviews don’t always come from the biggest names or the most rehearsed.     🎧 Check out the full podcast now: https://lnkd.in/dj5iFmai    #PR #MediaRelations #MediaInsights #PRPodcast #TechPR