Imagine you're on a train station platform 🛤
You look up to the sign, wanting to see when you can expect the next train to arrive. The sign says it's 10 kilometres away.
"10 kilometres away?", you think to yourself, how long will that take?
It's clear that knowing the distance doesn't help much. The actual travel time depends on various factors like train speed, signals, and stops along the way.
Wouldn't it be more useful to know how long it will take for the train to arrive - rather than how far away it is?
This simple scenario highlights a fundamental point: time is often a more relevant measure than distance when it comes to understanding real-world proximity ⏰
In a world where efficiency and timing are crucial, especially in logistics, retail, and service industries, understanding travel time provides a more accurate picture.
🚗 Customers deciding on a store to visit: "It's 5 km away" vs. "It's 15 minutes away" – the latter gives a clear expectation.
🏢 Real estate evaluations: Proximity to amenities isn't just about being 'close,' but how you can get there and the time it takes.
🚚 Logistics and delivery services: Planning routes based on time can significantly enhance efficiency and customer satisfaction.
By focusing on time rather than distance, businesses can make more informed decisions, improve customer experiences, and optimise operations.
Let's start thinking about proximity in terms of time, not just distance.
#TravelTime #Proximity #Logistics #CustomerExperience #BusinessOptimisation #Efficiency
