TikTok LIVE Europe reposted this
Throughout the Paris 2024 Paralympic Games, TikTok viewers raised USD 500,000 for IPC Para sport development programmes. https://lnkd.in/dijN28db Nearly 1.5 million people viewed the @Paralympics LIVE content, which featured interviews with Paralympians in and around Paris 2024 Paralympic venues, such as the Paralympic Village and Opening and Closing Ceremonies. During the TikTok LIVES, viewers were able to send exclusive Phryge Gifts, with each gift leading to TikTok donating towards the IPC’s global Para sport development programmes. A total of USD 500,000 was raised, which will now increase opportunities for persons with disabilities to experience the transformational power of sport and physical activity.