Ever wondered, ‘Why TV?’ You're in the right place for answers. In this specially curated hub, we dive deep into why TV advertising is a game-changer for brands, delivering both immediate results and long-term success. From its unmatched impact and storytelling power to the trust it builds with audiences, we've covered it all. Learn more about the amazing world of TV advertising here: https://lnkd.in/eViEn5SF
Thinkbox
Broadcast Media Production and Distribution
Thinkbox is the marketing body for commercial TV in the UK, helping advertisers get the best out of today’s TV.
About us
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. Its shareholders are Channel 4, ITV, Sky Media, and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support. Thinkbox is a member of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence. In recent years, Thinkbox has won a number of industry awards for its research and marketing initiatives. Thinkbox was named Media360’s Industry Body of the Decade and its TV advertising, particularly that featuring ‘Harvey’ the dog, has won several awards. Thinkbox’s most recent TV ad ‘Happily Ever After’ is the seventh TV ad campaign from Thinkbox.
- Website
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http://www.thinkbox.tv
External link for Thinkbox
- Industry
- Broadcast Media Production and Distribution
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2005
Locations
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Primary
Ground Floor, Holborn Gate
326-330 High Holborn
London, WC1V 7PP, GB
Employees at Thinkbox
Updates
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Keep a close eye on your diamonds and don your favourite fur coat as ITV’s newest drama, Joan has finally arrived. 💎✨ This extraordinary story is based on the notorious Joan Hannington – once dubbed ‘The Godmother’ of London’s 1980’s criminal underworld. John Plunkett takes us behind the scenes with Anna Symon, the talented creator, writer and executive producer of the series, to uncover what it took to produce such a gem. Read the full interview on the Thinkbox website: https://lnkd.in/eqxUQEDR
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Beyond the Box is back with a limited series, in partnership with Channel 4, looking at the winners of Channel 4’s Black in Business initiative. Each week Harry Ward Masters will be joined by Channel 4 Sales Development Lead, Christopher Remie and the founders of the winning brands. They’ll dive into the businesses, the creatives, the campaigns, the research, and the effect that spending modest amounts on TV had on their businesses. You can listen now on Spotify to the first 2 episodes. https://lnkd.in/e8C-RCwC
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As Dionne Warwick once sang ‘a house is not a home when there's no one there’ and Age UK emphasised this with an uncomfortable contrast of an empty Big Brother House, highlighting the issue of loneliness for older people. Discover how AgeUK and MG OMD used TV’s power of emotional storytelling to successfully connect with their audience: https://bit.ly/4gBDrxi
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We've packaged the key facts, figures, standout TV moments, and more into and easily digestible deck designed for your viewing pleasure. Uncover which commercial programmes dominated device viewing or find out which brands are making their advertising debut on linear TV. Download it now to explore the latest insights: https://bit.ly/48Z7V7t
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Congratulations to VCCP and Co-op for winning the latest Thinkboxes award for TV creativity! When it came to choosing the right medium for their 180 year brand relaunch, Mel Matson, Co-op's marketing director, explains: "Film – via TV and cinema – was our brand relaunch beacon, giving us the emotional power of scale, reach, storytelling and, ultimately, making a statement to the nation about what we stand for." In second place was "Curfew" by Saatchi & Saatchi for EE, followed by “Selfishly Soft” by Publicis London for Cushelle in third. https://bit.ly/3TzQANs Shout out to Chris Birch | Jonathan Parker | Jason Keet | James Hodson
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TV Masters returns! It’s free. It’s fully accredited. It’s THE training course in TV advertising. And it’s back for a new term. Enrol here: https://lnkd.in/d-SCyW4 #TVMasters
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If there’s one thing we love at Thinkbox, it’s TV ads – and telling people all about them! You can get up to speed on what to consider when planning, targeting and buying TV advertising by visiting the Thinkbox website. This hub includes: ✨TV ads explained ✨Different ways to use TV ✨Cost of TV advertising ✨Targeting explained https://lnkd.in/eVNMVafp
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Journey into London’s beautiful Chelsea neighbourhood and uncover the dark underside of deception, violence and greed in The Chelsea Detective tonight at 8pm on U&Drama (UKTV). If you're in search of more Must See TV to unwind, visit the Thinkbox website: https://bit.ly/3KhbBrx
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Back Market wanted to build trust, drive awareness, and grow web traffic to their business offering expertly refurbished tech at affordable prices. Working with Wavemaker, they knew a certain form of advertising would deliver these objectives. Discover how they were able to use TV and make their way to the forefront, lifting awareness above their target of 40%. https://lnkd.in/eN7zrVkZ