Ahead of the IPA Agency Census 2024 going into the field later this month, IPA Director of Communications Tessa Gooding shares some of the stories behind 60 years of the IPA Census, looking back on her 30+ year career at the IPA where she has been a witness to a number of key individual employment shifts and a bystander to key moments of change or learning “Filling out surveys can seem a bit of a bore, but without the data, we can’t share the bigger picture and tell it how it is. Without the sensational angles. And I feel that the IPA as your trade body are the ones that should be asking you. For no commercial gain. And with no fuss.” https://ow.ly/etIs50Te8VI
IPA (Institute of Practitioners in Advertising)
Advertising Services
The people behind the practitioners who make UK advertising what it is today
About us
We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
- Website
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http://www.ipa.co.uk
External link for IPA (Institute of Practitioners in Advertising)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- Information services and Careers advice
Locations
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Primary
44 Belgrave Square
London, SW1X 8QS, GB
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Catchpell House
Carpet Lane
Edinburgh, EH6 6SP, GB
Employees at IPA (Institute of Practitioners in Advertising)
Updates
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The IPA #EffectivenessConference returns both in-person and virtually on Wednesday 9 October to bring together some of the smartest thinkers in effectiveness to provide you with the key lessons from the IPA Effectiveness Awards through new R&D, thought leadership and expert case studies. This is what the first half of the morning will look like: * Breakfast and networking followed by a welcome from Karen Martin, CEO, BBH London and Chair of the IPA Effectiveness Leadership Group * A look at the neuroscience of laughter with Professor Sophie Scott, Director, Institute of Cognitive Neuroscience, UCL * What do we know about creators and effectiveness? Becky Owen, CMO, Billion Dollar Boy, Imogen Coles, UK Head of Influence, Managing Partner, Ogilvy UK and James Mishreki, Founder, Skin + Me explore what doing creator-led marketing well looks like to different brands. * We'll then discover new research from Andrew Tindall, SVP – Global Partnerships, System1 into the value of creative consistency and whether effectiveness increases when a clear creative hook is used across campaigns - followed by an expert panel dissecting the findings. For the full agenda, to book your ticket and to join in the conversation: https://lnkd.in/e2XaTkvF
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“The risk, as so often happens with significant technological shifts, is that we look at the new through the lens of the old, and that we don’t think big enough about how we can redesign and reinvent our ways of working and propositions around these new possibilities.” Neil Perkin, tutor of our course 'Advanced Application of AI in Advertising' explores why unlocking the value of AI in advertising is about both optimisation and transformation: https://ow.ly/aSxX50TcywZ
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A new month is upon us, bringing a slew of new events at the IPA - and don't forget we have the IPA Effectiveness Awards and Effectiveness Conference coming up in early October. Wednesday 11 September: IPA Media Planning & Strategy Summit 2024 This year we'll be drawing on the past and present of media planning to gain a better understanding of what the future may hold, as well as bringing you three new approaches you can implement to maximise client results in the long-term. In-person tickets are sold out but you can still join us virtually: https://lnkd.in/e7NyZ85T Tuesday 17 September: Media Research Group content session Media Research Group (MRG) invites IPA members for a content session featuring case studies by UKOM, FAME and OMD on key measurements, audience insights, and how to maximise the impact of influencer marketing campaigns. For full details: https://lnkd.in/ehV89Mez Wednesday 18 September: IPA Training Forum - Loving High Standards This virtual IPA Training Forum session with Sam Pearce looks at how to become a high-performing culture, whilst debunking the myths that surround it. Secure your place: https://lnkd.in/edpJEZyd For full details and booking information for all IPA events: https://lnkd.in/ehdcq3Q2
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Do you want to be inspired by the smartest thinkers in effectiveness? Join us at the IPA #EffectivenessConference in October new R&D, thought leadership, case studies and more: https://ow.ly/6f7W50TciQZ
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Missed out on July's IPA Business Growth Conference? The conference videos and presentations are now available so you can gain the knowledge and insight that can help you transform your business: https://ow.ly/1bVA50T0RRe
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Nothing is more important than effectiveness & no one knows more about it than us. With new R&D & thought leadership from the smartest thinkers in effectiveness no matter where you are on your journey the IPA #EffectivenessConference is the place for you: https://ow.ly/WaWf50TawVV
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Join us on Wednesday 11 September for the annual IPA Media Planning and Strategy Summit. We have an amazing line-up of speakers ready to explore the state of planning and strategy in 2024 as we launch this year's IPA TouchPoints Making Sense report. We are sold out in-person but virtual tickets are still available: https://lnkd.in/eqvwSrcw
Head of TouchPoints Marketing & Data Innovation at The IPA | Author of Making Sense: The Commercial Media Landscape | Editor of Lessons from the Planning Summit | Award Winning Conference Speaker
Just under 2 weeks to go until the third annual IPA (Institute of Practitioners in Advertising) Media Planning and Strategy Summit on the 11th of September, where we will be hearing from an amazing selection of some of the greatest planners, strategists and visionaries from the advertising industry today. We're thrilled to be welcoming Enyi Nwosu, Chief Strategy Officer at Universal McCann as our keynote speaker who will be talking about the state of play in planning and strategy today. Next, I'll be launching our the 6th edition of our Making Sense: The Commercial Media Landscape publication, before Sky Media UK's Rebecca Slack will be hosting a fireside chat with Clare Elder of Republic of Media and Mark Hatwell of Global talking about all the latest findings from Making Sense. Then Monica Majumdar and Dominic Charles will be showcasing some of Wavemaker’s innovative planning approaches. Next, Andy Power, CEO of Legacy | B Corp™ will talk us through why understanding the role of ESG is so vital in planning and strategy today. Followed by Frith Hofmeester from Hearts & Science who will be demonstrating how new approaches to strategy using category entry points can drive advertising effectiveness. Richard Kirk, CSO of EssenceMediacom UK Mediacom will then be debating the biggest issues facing planning and strategy today and what we should be doing more and less of to deliver results for clients in 2025. Finally, Hadyn Millar of Craft Media London will be chairing a fantastic panel discussion on the future of planning and strategy featuring Zehra Chatoo of Meta, Danny Holmes of Experian and Matt Bryan of Samsung Ads Europe. Don't miss out! We're sold out in person, however you can join us online by signing up at https://lnkd.in/ed6QdeJh #Planning #Strategy #Marketing #MakingSense #TouchPoints
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Are you joining us for the IPA #EffectivenessAwards in October? At October's Awards Ceremony, we'll discover which of these incredible case studies have won Gold, Silver and Bronze prizes. Key lessons from the Awards, including a deep dive into the Grand Prix winner, will also be presented at the IPA #EffectivenessConference on Wednesday 9 October. For full details: https://ow.ly/IQc050SVAOG
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August has been a quiet month for IPA events, but we have plenty of great sessions ready for you in September and October. Here is a taste of what's coming up. Wednesday 11 September - IPA Media Planning & Strategy Summit 2024 This year we'll be drawing on the past and present of media planning to gain a better understanding of what the future may hold, as well as bringing you three new approaches you can implement to maximise client results in the long-term. We are sold out in-person but virtual tickets are still available: https://ow.ly/luoW50T9tJL Tuesday 18 September - IPA Training Forum: Loving High Standards A virtual IPA Training Forum session with Sam Pearce exploring how to develop a high-performing culture. By unleashing what is possible in people, and building cultures where people and high standards thrive, we can create higher performing agencies, and better success for our whole industry. IPA Members can get their tickets for free: https://ow.ly/sr9550T9tJN Monday 7 October - IPA Effectiveness Awards Ceremony 2024 Join us to celebrate the winners of the IPA Effectiveness Awards 2024. Our shortlist includes 21 single-market case studies, four not-for-profit and three multi-market entries with 7 agencies and 13 brands shortlisted with their first entry into the IPA Effectiveness Awards. View the full shortlist: https://ow.ly/OHWg50T9tJO Wednesday 9 October - IPA Effectiveness Conference 2024 The IPA Effectiveness Conference returns both in-person and virtually on Wednesday 9 October to provide unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance. View the agenda and secure your place: https://ow.ly/cFye50T9tJM For the full list of upcoming IPA events: https://ow.ly/INex50T9tJP
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