Our editorial team has been on the move, all around the globe. Tom Banks jetted off to Slovenia where he interviewed Mother London’s executive creative director Nick Hallbery and on the other side of the world, our US reporters were on the ground at Advertising Week New York for its 20th anniversary. Buckle up, there's loads to get into.
The Drum
Internet News
London, England 174,044 followers
Marketing Can Change the World
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
Locations
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Primary
23 Curtain Road
London, England EC2A 3LT, GB
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26 Gallowgate
Glasgow, Glasgow G1 5AB, GB
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1460 Broadway
Suite 15042
New York, NY 10036, US
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60 Anson Road
17th Floor
Singapore, Singapore 079914, SG
Employees at The Drum
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Won You
Design Leader, Entrepreneur, Educator, Mentor
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Samuel Scott 🎤
Columnist for The Drum | Keynote Marketing Speaker | Member: Toastmasters International and CIM UK
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Davide Bianca
Chief Creative Officer @ BCN Visuals
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Lynn Lester
workingclasstoworldclass.com/MD of Events/Podcast Host/Presenter/Live TV/Keynote Speaker/Mentor/Partnerships and Commercial
Updates
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Exciting insights from DMEXCO 2024💡Join Tim Crouch, VP of strategic partnerships at Rokt, as he discusses the future of retail media and its transformative impact on the advertising landscape🎤 In this interview, Tim highlights how Rokt is driving growth by focusing on the crucial ‘transaction moment,’ using AI and machine learning to create relevant customer experiences. 🤖💥 Watch now 👉 https://lnkd.in/eRSNbKB4
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When was the last time you did your tech shopping IRL? 🛍️ Currys plc are reminding customers of the joys of shopping IRL in their latest comedic spot 😂 Learn more here: https://lnkd.in/eqKac24i #Currys #Tech #Retail #Advertising Spark Foundry
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The Drum attended Golden Drum International Festival of Creativity 🥁 The Drum’s Tom Banks, took the stage with Nick Hallbery from Mother to discuss how to nurture creative excellence and build lasting client relationships in an increasingly project-based industry. They delved into Mother’s successful long-term partnerships with brands like IKEA, UBER, and KFC. This discussion also offered insight into building success, avoiding pitfalls and ultimately keeping client relationships creatively productive and exciting. Thank you to the Golden Drum for this event. #ClientRelationships #GoldenDrumInternationalFestivalOfCreativity #Panel
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The Drum reposted this
Much like our ECD Paul Hewitt, Marc Jacobs' social strategy is 'beautifully unhinged' (in Paul's own words). Lux fashion is having a moment on social. But think about it, lux fashion isn’t accessible or affordable to the Gen Z audience. Fashion wants to be talked about. And if it's being talked about. It's way more desirable. He spoke to The Drum's Hannah Bowler about why Marc Jacobs is slapping on social right now.
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Running is often prescribed by doctors to treat anxiety and depression 💚 parkrun and Meanwhile highlight this fact on World Mental Health Day through their creative OOH displays. Read more: https://lnkd.in/e64e4Byw #WorldMentalHealthDay #Running #OOH
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The Drum reposted this
It’s World Mental Health Day. 1 year on, this campaign still speaks volumes 💚 (TW) Norwich City Football Club and Splendid Communications won the Grand Prix at The Drum Marketing Awards EMEA earlier this year, for this very campaign. The audience rose to their feet after the film played, as its message about hidden mental health struggles, checking in on loved ones, and offering support resonates with so many. Campaigns with such a strong social purpose serve as a reminder that marketing can truly change the world. #WorldMentalHealthDay
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The Drum reposted this
“The goal of great advertising is to get people to love your brand. It’s not measured in clicks, likes and views. It’s about changing minds. The way to prove it’s working is by measuring brand lift. Before Swayable, the methods for measuring lift were slow, expensive, and difficult to do. We’ve been able to speed up this process of measuring the impact of creative by a factor of 30, harnessing the power of new technology to deliver results in under 24 hours. This is fundamentally changing the way creative gets made, bringing hard evidence to each stage of the process, making better stories. We are seeing a transformation happening, with brands changing their creative process, how they set up their teams, and how they use technology and hard evidence to iterate more quickly and drive better creative outcomes.” More highlights soon from today’s NYC Advertising Week dialogue with Swayable’s James Slezak with and Kendra Barnett of The Drum: “Creative Agility: Moving Fast and Changing Minds” https://hubs.ly/Q02S-tF00
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The Drum reposted this
Struggling to make your brand stand out? Maybe it’s time to take a lesson from modern art. In this piece for The Drum, Guy Bradbury, Creative Partner at M&C Saatchi UK, reveals how advertisers can reclaim attention by channelling the bold, boundary-pushing spirit of artists like Yayoi Kusama and Banksy. The Drum Guy Bradbury John McCarthy M&C Saatchi UK
Modern art harbors the solution to advertising’s attention woes
thedrum.com
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An agency taking a practical approach to mental wellness and rest on #WorldMentalHealthDay 💡
Tomorrow, all GroupM offices worldwide will be closed to mark World Mental Health Day. 🧠 We will be taking this collective break from the workplace to recognise the importance of prioritising both personal and collective well-being. #WorldMentalHealthDay #MentalHealth