The Affiliate & Partner Marketing Association

Shenaly Amin Davdra, Head of Marketing, Rightlander, shines a light on the importance of compliance, using a recent example from the gaming industry, as well as opportunities for growth that global monitoring tools provide.   Shenaly reflects on the value of the recent APMA research report and the reason for writing this case study:   "The APMA report underscores the importance of robust global affiliate monitoring in a market where annual spend continues to surge. As affiliate marketing budgets grow, so does the need for compliance, transparency, and brand protection, which are essential to fostering trust and long-term partnerships in this evolving landscape. Rightlander is committed to ensuring that marketers have the tools and data they need to navigate the complexities of global affiliate monitoring and maintain high standards across channels.” Read her case study: https://lnkd.in/e3EqNTXg This is included in the APMA research report “State of the Nation 2024: Affiliate and Partner Marketing”. Access report: https://lnkd.in/eR_cb_25   #affiliatemarketing #partnermarketing #theapma #marketingcompliance #Rightlander

2025 is looking bright for affiliate marketing, but there are threats.   According to our recent research: 57% of brands are “Spending more on affiliate marketing in 2025.” 73% of affiliates are “Optimistic about 2025.”   We should take a moment to be really proud of this!   But we also need to address the threats facing us: - Tracking - Cookies - Google   At the APMA we are encouraging all players in the industry to come together to tackle these threats collectively so that the channel can continue to grow.   If you haven’t already, sign up to our newsletter for updates or consider becoming a member. Newsletter sign-up https://lnkd.in/ekRVd9aS Why become an APMA member? https://lnkd.in/exRuZTkf   Or just send us an email with your thoughts! [email protected]   (Video is Kevin Edwards on ways forward in 2025 at PI LIVE last week (48s) this is based on the recent research report - link in comments) #affiliatemarketing #partnermarketing #theapma

Thanks so much to everyone who joined us at PI LIVE Show yesterday! We had an excellent turnout to Kevin Edwards' presentation on our recently published research,"State of the Nation 2024: Affiliate and Partner Marketing." It was also great to hear people quoting stats from the report in different sessions! Good to know the report is being put to good use already. How do you plan to use it in your work? Let us know. If you haven't got a copy, you can download the report here https://lnkd.in/eR_cb_25 #PILiveEurope #affiliatemarketing #partnermarketing #theapma

Join us at PI LIVE tomorrow for key research takeaways, plus, new insights into AI, Google's impact on affiliates and cookie tracking and classification! 🕚 Weds 23rd October, 11:10-11:40am 📍 Clearpay Well Stage, Old Billingsgate, London, EC3R 6DX State of the Nation report can be downloaded here https://lnkd.in/eR_cb_25 See you there! #affiliatemarketing #partnermarketing #theapma

We’ve had over 400 downloads of our research report in a week! This follows a great launch event (thanks to all who came along) where we presented the impressive key takeaways from the the research, for example: Size of the affiliate marketing sector in 2023: • £1.67bn spent on affiliate marketing • £20.9bn tracked in online sales • Retail: £1 in £10 spent through affiliates • 1m sales tracked daily (356m in total) • £40,000 tracked every minute Find out more takeaways in the slide deck below. What are your thoughts on the research? How does it make you feel about the industry? What could you do with these research findings to boost your work? We’d love to know. Please leave your comments! #affiliatemarketing #partnermarketing #theapma

We’ve recently released ground-breaking research on the size, scale & scope of the affiliate industry – which is impressive to say the least! Join us at PI LIVE Europe for key research takeaways 🕚 Weds 23rd October, 11:10-11:40am 📍 Clearpay Well Stage, Old Billingsgate, London, EC3R 6DX Plus, new insights into AI, Google's impact on affiliates and cookie tracking and classification. Find out more https://lnkd.in/ei5MyEsi #affiliatemarketing #partnermarketing #theapma

Last click CPA is an effective commissioning model, but it has limitations. So how are brands diversifying their strategies to move beyond these barriers?   Tony M. performance and affiliate marketing specialist at Tradedoubler, provides an excellent taster of emerging strategies covering:   ▶ Introduction of multi touch attribution models ▶Alternative or hybrid payment models ▶Embracing partners at all stages of the purchase funnel   Read the full article here https://lnkd.in/eUY6ugsY   #affiliatemarketing #partnermarketing #theapma

A £21bn e-commerce powerhouse, outpacing the market and driving 10% of all online retail. That's the headline from the APMA's first 'State of the Nation' report, available to download for free. The report explores which affiliates are outpacing the channel and growth predictions for 2025. You will also read how Google, AI, cookies and tracking impact affiliates, agencies and advertisers. Thank you to everyone who came along to our launch event yesterday - it was a fantastic afternoon it was a pleasure to network with so many passionate affiliate marketers. #theapma #affiliatemarketing

Morning! We're finally launching our State of the Nation report today - check out the website from 3.30pm when you can download your free copy of our 80-page study into the UK affiliate and partner marketing channel. Alternatively, we've had a few dropouts from our launch event - so if you can get to Liverpool St from 3pm, why not come along? You'll get the growth numbers, a sense of how everyone feels about the channel and attitudes to some of the big issues we're all facing. Registration details in the comments... #theapma #affiliatemarketing

We're unveiling the State of the Nation research to an audience of affiliate marketers in London on Weds: the most comprehensive study of the affiliate channel ever done in the UK. We have about half a dozen tickets left for this FREE event. We'll be celebrating exceptional growth, soaring confidence and a channel in the ascendancy. Who should come? Experienced affiliate marketers, those with potential budgets looking to invest and senior performance people exploring the world of partnerships. The event kicks off at 3pm at the Everyman Cineman at Liverpool St and we'll end with a panel of experts, networking drinks and a wrap up at 6pm. Want to come along? Register now, but we will sell out, so be quick. Link in comments!