The Adaptavist Group

We're saying hello to a new face at The Adaptavist Group this week 👋 Emma Weston joins us as Head of People Experience, looking after the workplace journeys and development of our 1,000+ strong global team. Welcome aboard, Emma! 🥳 #TheAdaptavistGroup #PeopleExperience

'This is the program I wish I'd had when I was starting out.' Harp Athwal set out to create the startup program he'd have wanted as an entrepreneur—and now it's a reality! Our Adapting for Tomorrow program opened for applications in Toronto back in the summer, and we've just wrapped up the selection process with an incredible pitch day at our Toronto office. Congratulations to our two inaugural program participants: Deaf AI and FastDoc 🎉 And this is just the beginning. Check out Harp's blog for insights on the journey so far and what to expect next ⬇️ Watch this space! https://bit.ly/3YV7h9b #AI #Startups #AdaptingForTomorrow #TheAdaptavistGroup

Take a look behind the scenes of our rebrand and meet the Brew Digital team who brought it to life!  ✨

Here’s a haiku to close our vibrant October. Autumn’s festive glow— Diwali lights, spooky sights, Stories come alive. ✨🎃

Task trick or treat? 🎃 Whether it's a trick or a treat, monday.com and Upscale have the solution for you! 👻 In our latest video, our team got together to put a twist on the trick-or-treat tradition using a monday.com board. Curious to see who got tricked and who got a treat? Watch now to find out. And if you enjoy the video, find out how you can turn every tricky task into a tantalising treat with our award-winning monday.com apps. ⬇️ https://lnkd.in/egFK4h_y #mondaydotcom #Upscale #Halloween

What's in your knowledge workers' haunted house? 🎃 Room 1: The system graveyard, filled with legacy software and hardware that crashes unexpectedly 🪦 Room 2: The labyrinth of lost data, a maze of filing cabinets and spreadsheets and manual data entries 🗃️ Room 3: The mirror of errors, reflecting ALL your digital inefficiencies back at you—haunting 404s and endless buffering loops, leaving you in a nightmare of poor connectivity 🪞 Room 4: The AI oracle's chamber, giving you a glimpse into the future of the digital age while it feels just out of reach 🔮 But it doesn’t have to be this way! Dare to enter The Adaptavist Group and get ready to ghost inefficiency 👻 #HappyHalloween #TheAdaptavistGroup #DigitalTransformation

Fact: nearly one in four workers surveyed* said that they now see AI as their primary working tool 👀 So how is the prevalence of AI shaping the modern workplace? And is it widening the generational tech divide? Our CTO, Jon Mort, spoke to LA Voice in this piece exploring AI's impact on work as we know it 👇 https://bit.ly/3C2rmBf *in our 2024 Digital Etiquette report, which you should also read if you haven't already! https://bit.ly/4eYJoD2 #TheAdaptavistGroup #AI #DigitalEtiquette #GenerationalDivide #LAVoice

Our day just got a whole lot better 😊 We’re ecstatic to announce that our Digital Etiquette report has been named one of three finalists in the Best Marketing Strategy category at the UK Business Awards 2024. Huge thanks to our dedicated team and incredible community for making this achievement possible. Find out more in our blog: https://bit.ly/3A7LeCB 🎉 #DigitalEtiquette #UKBusinessAwards #TheAdaptavistGroup

Is there anything AI isn't changing? Mark Bundle, Senior Email Marketing Manager from Brew Digital, talked to us about how the latest updates in HubSpot are shaking up our CRM strategy. Here are a few key takeaways: 🔹 Personalisation at scale—AI is making creating hyper-personalised email campaigns that drive engagement and conversion easier, but hopefully less creepy! 🔹 HubSpot's Breeze CoPilot—A standout at INBOUND 2024, HubSpot's AI-driven CoPilot redefines how we handle marketing workflows, from generating content to summarising customer data. It's automation but smarter! 🚀 🔹 Innovative email design—Mark shared some fantastic email examples, like McDonald's using interactive hotspots and Halfords' clever workaround for image blockers. These innovations highlight how creativity and technology can come together for impactful campaigns. 🔹 Ethical considerations—As AI grows, we must consider ethical implications, from data privacy to environmental impact. It's not just about what AI can do but how we use it responsibly. 🌍 Check out the full interview with Brew Digital's Mark Bundle 🔗 https://bit.ly/4hcS4Hy 💬 What's your take on AI in marketing? How are you using AI to enhance customer engagement? A special shoutout to HubSpot for their latest innovations! 🙌 We'd love to hear your thoughts on AI's future and how it's changing your marketing and sales processes. #AI #HubSpot #INBOUND2024 #DigitalMarketing #Automation #MarketingTrends

Ok, we're not going to leave you in suspense any longer! As of writing this, 63% of voters are in favour of number two being the AI. With 37% going the other way, we know it's definitely not as easy to guess as people might think—AI only emulates the human writing it's trained on, after all 🤷♀️ But the 63 percent are right. It was copy example number two that was AI-generated 👀 Something a lot of you picked up on is that two sounds more generic, or at least 'doesn't sound like TAG'. It's true. But we think AI does still have a part to play in brand and marketing content—just not necessarily as the writer. We recently spoke to our content colleagues around The Adaptavist Group on how they're getting creative with AI in ways other than getting it to churn out copy that risks sounding boring and formulaic. Watch this space for the insights and tips we've collected on getting the best from AI, so you can do more of the human stuff, not less. #ContentMarketing #AI #AIwriting #TheAdaptavistGroup