🗯️ 'How many times have you automatically reached for a plastic bag at the supermarket, even though you have reusable bags at home?' We're all creatures of habit, but when it comes to sustainability and making real, tangible progress, our tendency towards convenience can be a barrier. In Mark Hauser, our Applied Behavioural Scientist's latest blog, he discusses how we may break these habits and forge towards a more sustainable path. Header image created by our fantastic design intern, Rachel Cramp. Read the full blog below! 👇 #Sustainability #BehaviouralScience #BreakingTheHabit
The Team
Business Consulting and Services
Diverse thinking and evidence-led creativity for commercial success.
About us
The Team is a creative branding and communications consultancy. We bring diverse thinking to every project, using in-house behavioural science experts to inform brand strategy, standout marketing campaigns and internal communications that result in customer and employee engagement. Consistently ranked in the Design Week Top 100 Agencies, placed at number 10 for Brand.
- Website
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https://theteam.co.uk/
External link for The Team
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1982
- Specialties
- Branding, Design, Digital, Employee Engagement, Motion Graphics and Video, Corporate Communications, Publishing, Brand Purpose, Identity Design , Internal Communications, Reward and Recognition, Brand Strategy, Behavioural Science, Employee Experience, Employer Brand, Strategic Content, Campaigns, and Reporting
Locations
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Primary
Get directions
30 Park Street
London, SE1 9EQ, GB
Employees at The Team
Updates
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💭 'Corporate reports are a vital cornerstone of building a trusted, sustainable and successful brand.' And in our client directors Craig Stafford's new series, he shares key pointers to achieve transparency and build brand trust through corporate reporting. Header image designed by Rachel Cramp and Bob Wheller. 💫 You can read Craig's full blog below, and look forward to more in the series over the next few weeks! 👇 #CorporateReporting #Transparency #BrandTrust
The power of corporate reporting: how to create stakeholder trust and build brand loyalty
https://theteam.co.uk
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💡 ‘Where could the £2 fare take you?’. When we worked with Go-Ahead for their £2 fare campaign, we crafted our solution using behavioural science. This helped us connect with a broad range of audiences, and craft a really clear and compelling message. The results? 'Out of 1,000 people surveyed, 53 percent said they were aware of the new fare, with two-thirds of regular bus users aware of it.' You can read our full case study below 👇 #GoAhead #CreativeCampaign #BehaviouralScience
Go-Ahead: £2 Fare
https://theteam.co.uk
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'Trust your gut and lean into what brings you joy.' In our latest blog, our fantastic senior designer Laura Ring shares useful tips and insights into the graphic design industry. So, if you're thinking of becoming a graphic designer, or perhaps you already are, then Laura's blog is a brilliant source for inspiration. 👇 #GraphicDesigner #GraphicDesignIndustry #GraphicDesignTips
What makes a successful graphic designer?
https://theteam.co.uk
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👥 AI is reshaping the designer’s toolkit, freeing time for creative work by taking over repetitive tasks. Decades ago, Thomas Watson Jr. said computers would reduce “drudgerous, repetitive, non-creative tasks.” Today, AI lets us go further: acting as a “co-pilot” to accelerate our ideas and push designs to new levels. 💡 When applied thoughtfully, AI helps designers create more effective outcomes by supporting creativity and imagination. It’s not about replacing human skill; it’s about enhancing what we can do. Read our Executive Creative Director, Dave Recchia's full blog here: https://lnkd.in/eWNw4mZp #AIinDesign #Innovation #CreativeTechnology #DesignFuture #AICoPilot
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A few thoughts from our director Cliff Ettridge on reports of rising sickness levels among workers in Germany.
Director at The Team, advocate for brand strategy, customer and employee experience, @cliffettridge
Fascinating from the FT today. German business executives reporting that high levels of sick leave are damaging competitiveness. Workers missed an average of 19.4 days because of illness last year, and the FT report that the trend is likely to continue upward. Compare that to the UK where workers took an average of only 4.4 sick days, the fourth lowest in Europe (but still a rising trend even in the UK.) But sickness is not something spread over time. There are spikes. The website One Advanced report that 53% of sick leave in Europe tends to happen in January. So what can you do? One German business leader has said the labour force had become “too spoilt and too self-confident”, suggesting a knee jerk response to the situation. According to analysis by the Ulster University Economic Policy Centre (UUEPC) employees who are more likely to work from home have lower levels of sickness absence. But that can sometimes mean they are working when they should be recovering. In these case it’s still necessary for managers to be equipped to have the right conversations with workers. To recognise when they are struggling, why, and do something about it. Showing care today is far more likely to result in discretionary effort tomorrow. According to People Management the most common cause of absence in 2022 as reported by the Office for National Statistics included accidents, poisonings, infectious diseases, skin disorders or diabetes, making up 26 per cent of days lost. A further 24 per cent was down to coughs and sneezes. Accidents, Germs and Diabetes! These are areas where process, education and access to the right food and services make a difference. Encouraging fitness, protecting workers with safety practices that put them first, and showing what a healthy diet looks like is key. So potentially it is still about businesses taking an active interest in the safety, health and well being of workers where dents can be made in sickness levels. https://lnkd.in/e3XbeQbY
Employee Engagement
https://theteam.co.uk
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🎃 It’s Halloween – and there’s nothing spookier than a carved pumpkin! Or is there? Food waste is a big, scary problem. Especially disregarded, scorched pumpkins with garishly carved faces. Fruit and Veg produce the most amount of waste, and post-Halloween pumpkins in landfills cause a big problem. According to research from Hubbub, decomposing pumpkins will create methane, which has 20 times the global warming effects of carbon dioxide... So, what can we do to avoid this issue? 👻 1. Get a smaller pumpkin - big pumpkins are specially grown for Halloween. Small ones are sweeter and tastier to eat anyway. Why not make a pumpkin stew? Or a pumpkin pie? 2. Decorate your pumpkin, don't carve it. That way you can use it at a later date for cooking. 3. Tell your friends, loved ones and colleagues. Share recipes and fun creative ways to avoid food waste. As we work towards becoming B-Corps accredited, one of the key things we've noticed is the importance of sharing ideas with other stakeholders and businesses. If we change the way we think, in small incremental ways, then we can work towards a better future. Motion by our wonderful designer, Megan Wright. ✨ You can read more about Hubbub's research here: https://lnkd.in/euvER5Xb #HalloweenFoodWaste #PumpkinRecipe #SustainableHalloween
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The Team reposted this
💭 'The lack of immediate feedback on one’s actions can lead to sustainability fatigue'. We've probably all felt like this when it comes to sustainability. The 'I know this is good for the planet, but I can't see immediate results' feeling. And in Mark Hauser's latest instalment of his blog series, he delves into possible ways we can combat this. Read the blog now! 👇 #Sustainability #SustainableFeedback #SustainabilitySeries
Overcoming-Delayed-Feedback-in-Sustainability-Efforts
https://theteam.co.uk
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💡 Design isn’t just about aesthetics; it’s a problem-solving mindset that uses cognitive and creative skills. According to the World Economic Forum’s Future of Jobs 2023 report, skills like analytical and creative thinking are projected to be top in-demand by 2027. Analytical thinking tops the list, comprising 9.1% of core skills identified by companies. Creative thinking ranks just below, followed by resilience, flexibility, and curiosity. As workplaces face constant disruption, these design skills will be essential for navigating and maximizing new opportunities. Design equips us with the flexibility to adapt and the tools to innovate in a changing world. 🌐 Read our Executive Creative Director - Dave Recchia's blog here: https://lnkd.in/eWNw4mZp #FutureSkills #CreativeThinking #DesignIndustry #Innovation #ProblemSolving
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💭 'The lack of immediate feedback on one’s actions can lead to sustainability fatigue'. We've probably all felt like this when it comes to sustainability. The 'I know this is good for the planet, but I can't see immediate results' feeling. And in Mark Hauser's latest instalment of his blog series, he delves into possible ways we can combat this. Read the blog now! 👇 #Sustainability #SustainableFeedback #SustainabilitySeries
Overcoming-Delayed-Feedback-in-Sustainability-Efforts
https://theteam.co.uk