The Social Intelligence Lab

Today is your last chance to take advantage of our Labor Day offer! Run, don't walk to get 50% off tickets for Observe Summit on October 3rd 👉 https://lnkd.in/e29N9VT8 Hear from brands like Warner Bros Discovery, Microsoft, The Hershey Company, ViralMoment, Nestlé, and Fetch as they spill their social listening secrets on topics like: 👉 Integrating social listening across the business 👉 Turning fast-paced culture into brand strategies 👉 How to find what you don't know you are looking for 👉 Using social video intelligence to drive success (Case in point, how Warner Bros. used social video intelligence to steer the Barbie movie phenomenon - it's more than just wearing pink!) We'll see you there 😁 #ObserveSummit #OS24 #DeepSocialListening #SocialListening #SocialIntelligence #Insight #Data

We’re making a list…will you be on it? Get Ready. The SI Insider 50 2025 is coming soon… 👀   #SIInsider50 #SocialListening #SocialData #Insights

We’re making a list…will you be on it? Get Ready. The SI Insider 50 2025 is coming soon… 👀   #SIInsider50 #SocialListening #SocialData #Insights

Observe Summit is only a month away but if you just. can't. wait. Then join us today as we countdown to Observe with our next LinkedIn Live session at 4.30pm (BST) today. Join Alexander Schmitz-Kohlitz, Founder of Loxias AI and Ana Talavera, Social Intelligence Specialist at Itaú, as they discuss how not to get lost in translation when dealing with multi-lingual social listening. We'll be talking about navigating translation issues, cultural context, avoiding English-centric bias and embracing the richness of other languages. It's going to be a good one! Hope to see you there 👉 https://lnkd.in/dWwTMqHV #ObserveSummit #OS24 #DeepSocialListening #SocialListening #SocialIntelligence #Insight #Data

⭐SI Insider 50 Winner’s Story⭐   Meet Yasmine Laasraoui, Director of Trends and Foresight, North America at The Estée Lauder Companies Inc. and an #SIInsider50 #BoldBrands winner.   Yasmine leads the Trends and Foresight function as part of the North America Consumer Insights team at The Estée Lauder Companies. Her role involves identifying consumer trends and unpacking the underlying reasons behind them. She uses social listening to keep a pulse on trends, measure brand activation impact, identify key themes in the competitive landscape, and integrate these insights into business strategies.   With a background in digital media and strategy, Yasmine has leveraged social listening throughout her career. Starting at a small digital agency, she used social listening for reporting on media efforts and later, as a Strategist, for crisis management, identifying whitespace opportunities, and forming concepts for earned media activations.   Yasmine believes in the power of small wins that collectively make a big impact. Her boldest mistake, a proposal for a financial sector client that didn't land as hoped, taught her how to drive change and mindset shifts in large organizations. Her dream project is to launch a new brand, building the launch plan from the ground up with consumer insights at the core.   Yasmine’s favorite data source is Reddit, where the engaged and passionate communities provide rich insights into beauty trends.   You can find out more about Yasmine here 👉 https://lnkd.in/e67V7rvn   #SocialInsightsSpecialist #SocialListening #Socialintelligence #SIInsider50 #Winner Audiense

We’re so excited and we just can't hide it (okay, we could but we won't!) as we reveal Nichefire as a sponsor for Observe Summit! Nichefire is all about uncovering the trends of tomorrow, today. As a cutting-edge Predictive Cultural Intelligence platform, Nichefire empowers brands to tap into emerging consumer trends and leverage these insights to drive growth and innovation. Whether it’s spotting the latest cultural shifts or capitalizing on untapped opportunities, Nichefire makes it easier than ever to stay ahead of the curve. Which is what we all want, right? So, you'll understand why we’re beyond excited to have Nichefire on board and can’t wait to see the insights they’ll bring to the summit. 🤩 As well as being one of our wonderful sponsors, Nichefire's CEO, 🔥Michael Howard, will be joining forces with Frank Gregory from Nestlé for an unmissable session: Hunting for the unknown: Turning fast-paced culture into brand strategy. 👀 Join them to discover how they identified the trend around GLP-1 weight loss drugs (aka Ozempic) early on by leveraging deep cultural insights. Find out how these insights helped drive innovative product development and a more thoughtful audience engagement strategy at Nestlé. We can't wait! Observe Summit 2024 is shaping up to be our most insightful yet. Stay tuned for more updates on our incredible line-up of industry partners. 👀 Can’t wait for more? Check out the agenda here 👉 https://lnkd.in/egDedHkf Don’t have your tickets yet? Grab them here 👉 https://lnkd.in/e29N9VT8 #ObserveSummit #OS24 #CulturalIntelligence #SocialListening #ConsumerTrends #Innovation #BrandStrategy

Do you sometimes feel a bit lost in translation? Yep, us too! Navigating the cultural nuances of social data can bring many unexpected challenges. Which is why, as we countdown to Observe Summit (October 3rd - get your tickets now!), we're got an expert panel together for our next LinkedIn Live session on September 3rd. Join Alexander Schmitz-Kohlitz, Founder of Loxias AI and Ana Talavera, Social Intelligence Specialist at Itaú, as they dig down into getting insights from multi-lingual social listening. #ObserveSummit #OS24 #DeepSocialListening #SocialListening #SocialIntelligence #Insight #Data

You've got to be in it to win it! Did you complete the State of Social Listening study and entered the free prize draw? Dr Jillian Ney has announced the winners 🙌 you can catch all the excitment of the draw below! The winners will find an email from Dr Jillian soon 😁 If you would like a sneak peak at the State of Social Listening report before anyone else, enter your info on the link below 👇 https://lnkd.in/eAneMN_v #StateofSocialListening #Winners

Are you down with the social listening lingo? No? We’ve got your back! This month we are decoding SITech Audit!   An SITech Audit is the identification of all the social data analysis technology solutions your company uses or has access to. It should also include a company-wide audit of organisational social listening priorities. The audit is likely to take a three step process:   👉 Identify who in the organisation has access to social data analysis technologies and why they are/are not making use of the technology. 👉 Identify the organisation’s social listening priorities for each stakeholder group to understand the key needs. 👉 Identify the key features and functionality teams need and match these to SITech solutions on the market. Not sure where to start? Keep an eye on our socials for more info on the SITech Landscape coming soon 👀   #SocialData #SocialListening #SocialIntelligence #Data

⭐SI Insider 50 Winner’s Story⭐ Time to meet Wendy Scherer, Founder and Managing Partner of The Social Studies Group, and an #SIInsider50 #InsightfulInnovator winner. Wendy has been at the forefront of social intelligence, blending her pioneering spirit with deep industry knowledge to drive innovation at The Social Studies Group. Her work involves using social listening to augment and inform strategic planning, marketing, public relations, and primary research efforts, providing clients with crucial insights into consumer behavior and industry trends. Beginning her career in advertising as an account director and strategic planner, Wendy quickly recognised the untapped potential of digital sources for market research. Her early engagement with online systems and passion for internet technology naturally led her to found her own research agency, specialising in social listening long before it became a standard industry practice. Wendy is particularly proud of two projects: managing a crisis and knowledge project for a large pizza chain during the pandemic, which involved daily reporting and strategic consultation with the executive team, and her pro bono work for Tri-Faith, an initiative promoting religious pluralism through social intelligence. A common misconception about Wendy's work is that it focuses solely on monitoring and tracking. In reality, she excels in decoding large datasets of conversations to deliver actionable insights and strategic guidance, helping clients navigate complex social landscapes. Wendy also highlights a unique practice at The Social Studies Group: the strategic use of bespoke ‘social universes’ to swiftly identify new content ideas or emerging issues, a method she feels is underutilised in the industry. You can follow Wendy's innovative work and connect with her here 👉 https://lnkd.in/e8Xvw3q9 #SocialInsightsSpecialist #MarketResearch #DigitalStrategy #SIInsider50 #Winner #TheSocialStudiesGroup Audiense