It's a big day for Kairos Group. For the last nine years, our brands have been pioneers across the gaming, social and creator space. And today, we bring them all under one roof. Introducing NewGen - a new generation of agency that lives at the intersection between culture, community, creators and creativity. Long lasting brands are built community up and social out: it’s through the feed, not through the line. We partner with forward-thinking brands and creators that want to social-first creativity and creator-infused ideas that reflect the way consumers actually engage, interact and share in our new digital age. NewGen is here to take brands confidently into the new era of advertising, to see long-lasting results. Tap in to see how NewGen can supercharge your social. For the now and the next. https://thenewgen.com/
NewGen
Advertising Services
London, London 16,386 followers
For the now and the next.
About us
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators. We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch. Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.
- Website
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http://thenewgen.com
External link for NewGen
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2015
- Specialties
- social media, influencer marketing, esports, content creation, digital marketing, marketing agency, influencer marketing agency, instagram, twitter, gaming, strategy, creator marketing, creative, content marketing, social media management, TikTok, paid and performance, and data
Locations
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Primary
5th Floor, New Penderel House
283-288 High Holborn
London, London WC1V 7HP, GB
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Northspring, 44 Peter Street
Floor 2
Manchester, M2 5GP, GB
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524 Broadway
New York, NY 10012, US
Employees at NewGen
Updates
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We recently worked with the global OMODA UK team on their exciting launch in the UK. Our team worked behind the scenes to bring the OMODA UK vision to life. The campaign featured a dynamic range of content that beautifully captured the sleek and stylish London event. We targeted the fashion and lifestyle sectors for our creators whilst also tapping into niche communities to create an experience that showcased OMODA UK cutting edge vision for the future of driving 🚀 Stay tuned for more highlights from the launch, and get ready to see OMODA make waves in the UK! 🇬🇧
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We had a cracking time at Gamescom, and now onto the next. We'll be at IFA Berlin later this week, talking all things gaming, influencer, social, and more. Fancy a chat? Drop us a line 👋
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The world of social creativity moves and evolves at a rapid rate and if anyone knows this, it's our Executive Creative Director Katy Sumption. Speaking to Creativepool, Katy has explored her journey into this industry, the barriers she had to break and what she faces today. A huge thank you to Creativepool for the feature. Have a read below ⬇️ #creativeindustry #socialcreativity
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NewGen reposted this
In the dynamic world of social #creativity, no two days are alike. Katy Sumption, Executive Creative Director at NewGen, shares her journey of resilience, passion, and breaking barriers in this ever-evolving industry. From morning huddles with her innovative team to shaping the future of brand-building, Katy’s story is a must-read for anyone in the creative field. Discover her tips for aspiring creatives, the biggest challenges she’s faced, and her vision for the future of #marketing here - https://lnkd.in/gGh_djXe #BrandBuilding #SocialMedia #CreativeIndustry #UKMarketing #Leadership
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She's not just on a budget, she's also on our roster! Proud to say She's On A Budget has joined as the latest talent management signing here at NewGen. As a mum of 3, Phem's everyday content gives great tips on how to be cost efficient whilst also showing her daily life. 💰 We can't wait to see what content she makes! 🙌 For talent opportunities, please email [email protected]. #creatoropportunities #talentmanagement
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We've scored another top creator, welcome to the roster ScouseGK! ⚽️ Sharing the highlights of being a goalkeeper, as well as his tips and tricks - Joe's content is well-loved by his passionate community. Great to have you on board, Joe! For talent opportunities with ScouseGK, please email [email protected].
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NewGen reposted this
Proud to introduce our Pepsi MAX creator program in collaboration with NewGen – ‘The Pioneers’ The Pioneers represent a community full of creative thinkers & doers who are on the pulse of culture & embody being Thirsty for More. Head over to our IG channel @pepsimaxuk to see the untold stories of some of our visionary creators and discover how you could join them. Big thanks to Katy Sumption Emily Jones Sinead Redmond Madeleine Martinez Scott Bain Irene Gómez Sánchez Megan McIntosh & Kirsty Woodbine for the passion & energy to bring this program to life.
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Recently, we worked with Pepsi MAX UK on the launch of ‘The Pioneers’, its new creator platform, which is looking to recruit additional inspiring creators as brand ambassadors. Under the ‘Thirsty for More’ umbrella, the campaign and platform highlight the untold stories of ambitious, visionary Gen Z consumers. Each pioneer is chosen for their cultural contributions and will be featured in a mini documentary-style film to inspire the next generation to achieve their vision. This project, alongside our recent ‘Iconic Corner Shops’ work continues the new community-based approach from Pepsi MAX - as the brand continues to build audiences, brand love, community, and creator support. Check out the creator stories here: https://lnkd.in/eR677Rq9
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NewGen on tour: South Korea edition 🇰🇷 Last week, our Samsung Electronics EMEA team had the privilege of flying to Seoul to visit our client team in person for the first time. After over two years of working closely together virtually, it was a pleasure to finally meet the team in person - taking them through NewGen’s approach for the year ahead and really connecting on a personal level. The teams had a fantastic working session and experienced some incredible Korean hospitality, the magical city of Seoul, the nightlife and the food. Not to mention the karaoke. It’s easy to overlook face-to-face client interaction in a world of hybrid working, with it being such an integral part of successful agency-client relationships - and this trip definitely proved that. A huge thanks to the Samsung Korea team, here’s to the next visit!