We are pleased to announce the publication of our impact paper on the MTV Shuga Naija campaign in Nigeria, titled: “You Need to be Able to Stand Up for What is Right”: MTV Shuga Naija’s Transformative Impact on Youth Attitudes Toward Sexual Violence in Nigeria”. In Nigeria, approximately 10% of women of reproductive age report experiencing sexual violence in the past year, with potentially enduring health and social consequences. The effects can be especially severe for younger women and adolescents. MTV Shuga Naija utilizes an entertainment-education TV serial drama to promote gender equality and challenge norms around sexual violence. Read more here 👉: https://bit.ly/3X1FouQ
The MTV Staying Alive Foundation
Non-profit Organization Management
London, London 5,379 followers
Storytelling to save lives. A media movement empowering young people with life-saving health and wellbeing information.
About us
The MTV Staying Alive Foundation works to protect young people around the world against HIV and to improve their sexual and reproductive health. On the ground, the Foundation gives resources and training to young leaders so that they can go into their communities and prevent HIV among their peers. With our ongoing training and support we ensure that our youth-led projects are sustainable and impactful. On air, The MTV Staying Alive Foundation ensures that young people around the world know about the dangers of HIV and how they can protect themselves. MTV Staying Alive is the world’s largest global HIV-prevention media campaign aimed at young people. Our programming consistently reaches hundreds of millions of households across the globe, in 100% of the top 50 countries most affected by HIV. Our mission won’t stop until this epidemic is over. There are lots of ways to get involved in the work of the Foundation: Donate direct—you can help our young leaders fight HIV in their communities through single or monthly donations. Fundraising—interested in raising money for the MTV Staying Alive Foundation? We are a registered charity in the UK and the US. Get inspired, whether you’re fundraising at work, on your own, or with friends. Corporate partnerships—if you’re interested in becoming a corporate partner, or if you’d like to fundraise for us, please get in touch. Grants—if you’re a young person passionate about fighting HIV in your community, you might be eligible for a grant from us.
- Website
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http://www.mtvstayingalive.org/
External link for The MTV Staying Alive Foundation
- Industry
- Non-profit Organization Management
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Nonprofit
- Founded
- 1998
- Specialties
- HIV prevention in young people, Global media campaigns, Training young leaders, and Grassroots investment in youth-led projects
Locations
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Primary
17-29 Hawley Crescent
London, London NW1 8TT, GB
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1540 Broadway
New York, NY 10036, US
Employees at The MTV Staying Alive Foundation
Updates
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MTV Nishedh #SafeHaiSahiHai Campaign Wins Bronze at AFAQS Marketers' Excellence Awards 2024! We are thrilled to announce that the #MTVNishedh campaign, #SafeHaiSahiHai (It's safe, it's right), has been awarded the Bronze award at the AFAQS Marketing Awards 2024 for Best Cause Marketing. This campaign, centered around World Contraception Day 2023, was dedicated to spreading awareness and normalizing conversations around modern contraception while busting myths associated with it. Through engaging content across Instagram, Facebook, and YouTube, MTV Nishedh successfully reached the youth. We expanded our reach by utilizing local platforms like #Moj, collaborating with 22 influencers to effectively convey our message. Additionally, Nishedh's collaboration with Hasley India to create a YouTube sketch promoting condom use, resonated well with the audience. The entire campaign directed viewers to our helpline, resulting in over 1500 calls from individuals seeking information and sharing their queries. We remain committed to continuing our efforts in promoting informed and healthy conversations around contraception to help the youth make informed choices for themselves. Agency credit - ARM Worldwide.
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Reflections and lessons learned on gender in the media sector from MTV Shuga Naija’s Talent Accelerator Programme In 2021, MTV-SAF received funding from the Global Innovation Fund. This funding was used to develop and produce a new season of MTV Shuga in Nigeria, focused on gender-based violence (GBV), as well as wider themes, including HIV (through additional funders). The development integrated broad local partnerships to create locally relevant and impactful content, which effectively reaches extensive youth audiences. Read more about the programme and learnings here 👉: https://bit.ly/4bjdyPy #MTVStayingAliveFoundation #MTVStayingAlive #MTVSAF #MTVShugaNaija
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We're looking for a MEL expert to join our team! The position can be based anywhere as long as the candidate is happy to work entirely remotely if not based in one of the places where we currently have teams (Nairobi, Johannesburg, Lagos, Gaborone, Bombay and London). https://lnkd.in/eyWTYhXr
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To mark the Paris 2024 Olympic and beyond, the Global Observatory for Gender Equality & Sport, UNESCO, the Office of the High Commissioner for Human Rights (OHCHR), UN Women, UNAIDS, MTV Staying Alive Foundation, Sport for Social Change Network Africa and Bobbi Brown are teaming up to organize a powerful globally travelling photo exhibition: “OVERPOWER. OVERTAKE. OVERCOME: A VISUAL TRIBUTE TO WOMEN & SPORT.” The winning photographs, depicting the strife and the triumphs of women and girls, harnessing the power and potential of physical education, physical activity and sport (PEPAS) to advance their health, rights and empowerment, will be travelling around the world and be showcased in prestigious locations including art galleries, selected museums, UN offices in Geneva, Dakar, Johannesburg and Paris, and many more places during Paris 2024 and beyond. The competition is open to all, professional and amateur photographers, regardless of age, gender, or nationality. Follow the link below for more details and enter our photography competition online. https://lnkd.in/geJp2HRD Online entries close: 06 June 2024 #GO #WomenInSport #Photography #GenderEquality #Overpower #Overtake #Overcome
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Since 2002, the Global Fund partnership has helped save 59 million lives. 👏 We are proud to join 20 companies who have signed a letter supporting the @GlobalFund's critical mission of ending the AIDS, TB and malaria epidemics: https://rb.gy/mldocs #GlobalFund #MTVStayingAlive #MTVSAF
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Thank you Charlize Theron Africa Outreach Project for being such amazing partners over the last 5 years!
Kriyen Ponnan from past CTAOP Program Partner The MTV Staying Alive Foundation describes how the spirit of #ubuntu thrives among our team and our Program Partners at CTAOP convenings: "We have a shared goal that we're all pushing towards." Head over to our [*DRUMROLL PLEASE!*] brand new, verified TikTok channel to watch this and other clips from our 2023 Joburg Regional #SwidlerSummit! #IAmBecauseYouAre #IAmBecauseWEAre 🎥 by ONEPASS Productions
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The MTV Staying Alive Foundation reposted this
Kriyen Ponnan from past CTAOP Program Partner The MTV Staying Alive Foundation describes how the spirit of #ubuntu thrives among our team and our Program Partners at CTAOP convenings: "We have a shared goal that we're all pushing towards." Head over to our [*DRUMROLL PLEASE!*] brand new, verified TikTok channel to watch this and other clips from our 2023 Joburg Regional #SwidlerSummit! #IAmBecauseYouAre #IAmBecauseWEAre 🎥 by ONEPASS Productions
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