The Fintech Marketing Hub CIC

It's that time of the year! 🤩 👀 The 4th edition of our "Top 30 Most Influential Fintech Marketers is out now! 🎉 We're once again shining the spotlight on some of the most prominent marketers in the #fintech space who've impressed our judges with their pioneering growth strategies, deep market insights, and unwavering commitment to customer success. Here, we’d love to thank our stellar judges Alexander Ford, Gemma Livermore, Jason Huan, Jessica Lyn Zall, and Polly Gilbert for their collaboration and help in the selection process! Massive congratulations to all honourees! 🚀🎉 To see who the top 30 fintech marketers of 2024 are 👀 and learn 🧠 from their unique experiences, ideas and insights on: ✅ what fintech marketing is, ✅ the challenges fintech marketers currently face and ✅ what 2024 might look like for them Download our special report including 60+ pages of exclusive thought leadership below👇 https://lnkd.in/eTgbd6Fq Last but not least, we’re also sending special thanks to our amazing partner Innovate Finance for backing the initiative! 👐 #FMHTop30 #FintechMarketing #FintechNews PS: Join us to celebrate 2024's outstanding fintech marketing talent at our upcoming Fintech Marketing Spring Meetup in London on 2nd May. 🏙️ 🔗 https://lu.ma/47vtms45

It's been an incredible past few days at Money20/20 Vegas! We did an impromptu gathering of fintech marketers on the Tuesday afternoon (and forgot to take pics 😆). And we especially loved the Wednesday morning, which included sessions focused on fintech marketing. Some key takeaways from that morning: → From Betsy Samuel: Always come to a board meeting prepared. Ideally come with an Amazon style memo and ask everyone to read it, that way everyone gets the full picture and you don't have to make a case in the last 5 minutes of the meeting. → From Will Thompson: Use a tool like DreamData to tell a story of how prospects become customers. Showing your leaders how a person watched 2 webinars, downloaded 3 reports and read 10 blogs before converting is a very powerful way of showing them the power of marketing. → From Rivka Gewirtz Little: Instilling FUD (Fear, Uncertainty, Doubt) in your marketing isn't a great way to resonate with your audience. Instead, showcasing how a fraud platform can help acquire more good customers is a better approach. → From Irina Chuchkina: Influencers within B2B are very valuable. Make sure to build relationships and activate those as well. It's been a fantastic few days, we'll be doing a write-up on fintech marketers' thoughts looking forward to 2025 soon. In the meantime, look forward to seeing many of you in London for our next event: Fintech Talents Festival on the 11th November! 🤩

11 days and counting! 🚀 Join us at this year’s newly rebranded FTT Fintech Festival by Fintech Talents on 11 November in London! We’re bringing the stage to life with two exclusive Lunch & Learn marketing sessions, featuring some of the brightest minds from our community. Here's what’s in store: ➡️ Session 1: Messaging and Positioning - What Does Success Look Like? Featuring Stuart Shingler from Tink, Elaine Mullan from Corlytics, Magda Schmid-Debska from PXP Financial and moderated by our own advisor Leonard Burger from Lenvi, this session will tackle effective messaging strategies that make an impact in fintech. ➡️ Session 2: Fireside Chat - From Concept to Creation: Producing a Research Report on a Bootstrapped Budget Hear from Rachael Tomaney, CMO at Napier AI in a hot conversation with The FMH co-founder and MD at Mint Studios, Araminta Robertson, on creating powerful research reports with limited resources. 🌟 We still have a few complimentary festival passes for brand-side members so if you'd like to join the crew, DM us or email at [email protected] Not eligible? Use our unique 20% discount code: FTTFESTIVALFMH20. Don’t miss this chance to connect, learn, and engage with fellow fintech marketers. See you there 👀 #Fintech #FintechMarketing

Amazing feedback from one of our members and participant in our mentoring programme! 🙌 👇 Thank you Amélie Arras for sharing! And if you’d like to join the next #fintechmarketing mentoring cohort, join the community now! 🤗

"Ecommpay for Good" A lesson in driving financial Inclusivity through rebranding... Last month, the UK #fintech Ecommpay launched a bold new brand identity, setting a higher standard for accessibility, inclusivity, and sustainability in the payments space. In an exclusive interview for the hub, CMO Miranda McLean FCIM reveals how Ecommpay for Good, the company’s D&I initiative, underpins this transformation. From a redesigned, accessible digital platform to partnerships with organisations like European Women Payments Network (EWPN) and Project Nemo, Ecommpay is paving the way for a more inclusive financial ecosystem. Read Miranda's full interview below 👇 https://lnkd.in/dCCWRihA #Inclusivity #Payments #FintechMarketing

First day at M2020 complete! ✅ Araminta Robertson hosted a panel discussion on fintech marketing in the US vs the UK, with two amazing panellists: • Jodie Taylor, Head of Marketing at B4B Payments - A Banking Circle Group Company • Betsy Samuel, CMO at Thredd A few key takeaways: → If your company operates in both countries, it's important to have people on the team based in both countries who can sense check messaging and share what will / won't work. → The US market prefers bolder, more direct marketing. The UK is more subtle. Make sure you don't mix the two! → Partner with local companies and agencies to get on the ground knowledge share of regulations, payment systems and key challenges companies are facing. And so much more! Onto Day 2 🚀

On the 7th November our co-founder Araminta Robertson will be speaking at FinTech-Tables's event in Glasgow! The topic: MarTech Matters - Delivering business value in the age of Data & AI It's a full day focused on MarTech: Guests will hear from leaders in marketing, technology and data, as we discuss approaches to winning more customers and fuelling business growth in financial services and FinTech. → It's free to attend → Hear from a range of speakers across keynotes and panel discussions → They will be serving up a free networking lunch to round up the morning discussions → Join peers from across FinTech and financial services to discuss approaches to winning more customers and growing your business Get your ticket here! https://lnkd.in/eZNT2V6K

📢 Are you looking to drive growth and achieve success in today's competitive business environment? The alignment of sales, marketing, and PR is crucial, yet these functions often operate in silos, leading to miscommunication and inefficiencies. 💡 In our latest article based on #CommunicateFintech event panel discussion, we explore the challenges and strategies for aligning these essential functions. In particular, our analysts discover how companies like Revolut, PayPal, and Stripe have successfully integrated their sales, marketing, and PR efforts to create cohesive and impactful campaigns. 🌐 Read the full thought leadership piece on Drofa Comms website and learn how you can bridge the gap to unlock your business's full potential.   If you need to enforce your PR and ensure revenue growth, please contact me or my team. We have a strong track record working with fintech companies who strive to be recognized globally. #DrofaComms #Fintech #BusinessGrowth #SalesMarketingPR #Alignment #Innovation

🎤 LinkedIn LinkedIn 📣 3 DAYS to go until Money20/20 LAS VEGAS, and we have some treats for you! On DAY 1 @ 11:00 AM I am participating in a panel discussion on Fintech marketing in the US vs the UK and the key differences with Betsy Samuel, Thredd, CMO, and moderator Araminta Robertson, MD at Mint Studios and Partner at The Fintech Marketing Hub CIC. DAY 2 @ 11:00 AM We have Insights on the importance of diversity in fintech leadership and the role of inclusive financial services with Lori Breitzke, B4B Payments', Head of Channel Development & Strategy, Dayo Okewale, Senior Advisor in the House of Lords (UK government) and moderator Brent Watters, B4B Payments, Head of Marketing (USA). Later, at 2:00 PM, catch our Business Development Executive Susie Shyatt showcasing the Power of B4B Payments with a live demo of our platform. If you cannot attend these interactive sessions, book a meeting via the Connection app or hit the link below to schedule! https://lnkd.in/euiy2qzG SEE YOU ALL SOON at Money20/20 Las Vegas 2024 #Money2020USA #Fintech #B4BPayments #Leadership #Diversity #Innovation #Money20202024 #Money202LasVegas

The FMH x B4B Payments - A Banking Circle Group Company collaboration at Money20/20 Vegas! 🌟 We’re excited to announce our partnership with B4B Payments for the upcoming Money2020 Vegas summit! Join us for an exclusive fringe marketing session that delves into the dynamic world of Fintech Marketing in the US vs UK. 🗓 Date: Monday, 28 October ⏰ Time: 11:00 – 11:30 AM 📍 Location: B4B Payments Booth 5905 A panel of experts from both sides will explore the contrasting marketing approaches in the US and UK fintech sectors, providing valuable insights into how companies can thrive in each market. Our experts will highlight key differences in: ✅ Consumer behaviour ✅ Brand positioning ✅ Competition Whether you’re looking to expand your fintech presence across the Atlantic or refine your marketing strategies, this session is packed with actionable insights to help you succeed. 👉 Don’t miss out! Visit us at Booth 5905 and join our Slack today to connect with your community peers before the event! PS If you're yet to secure your last-minute pass, you can enjoy a $250 discount with our community code: HUB250 🤗 See you there! #FintechMarketing #Money2020 #Fintech Araminta Robertson Jodie Taylor Thredd Betsy Samuel Alvin Gunputh