THE FIFTH

We've been shortlisted for not one, not two, but THREE award categories in this year’s bCreator™ Awards 🙌 These categories are: 🏢 Influencer Marketing Agency of The Year 🍃 Health & Wellbeing Creator Marketing Campaign of the Year: Painful Conversations - How Curaleaf Clinic and THE FIFTH Redefined Success in a Restricted Category 👃 Beauty Creator Marketing Campaign of the Year: The Spirit of Exploration with Montblanc Fragrance 🗳 We’d love your vote, so if you can, please head to the website here: https://lnkd.in/eBdAf3N8 We’re extremely proud of this achievement which is down to the hard work of our agency’s talented team and wonderful clients. #bCreatorawards #awardsshortlist #BCAs

The latest in our Social Out series sees THE FIFTH LA's VP of Accounts, Shannon Reed, and Strategy Director, Subin Kim, break down how social is playing the role of search and how 'social SEO' is something modern brands should be focused on to drive visibility and control their narrative on TikTok. As brands fight for visibility in an ecosystem with an ever-growing number of platforms and pieces of content audiences have access to, it is more important than ever to be visible on the front end of the buyer journey. You can watch previous episodes of Social Out here that feature insights from brand marketers 👉 https://lnkd.in/eN8CqZkd #SocialOut #SocialSEO #TikTokMarketing #DigitalStrategy #BrandVisibility #SocialSearch #ContentMarketing #MarketingStrategy #SEO #SocialMedia #MarketingTips

🚨New work alert! 🚨 Today the free streaming platform, UKTV Play, has rebranded to U, and we’re delighted to have been part of the journey. Needing to drive mass awareness of U’s new brand in a crowded streaming space, our campaign is all about showing up on social media in the moments our audience are searching ‘what to watch’, responding with U’s huge range of content and personalised suggestions, and helping our audience find exactly what suits them. Produced alongside our in-house production agency, Studio 5, the campaign will see 22 pieces of content go live across TikTok and Meta throughout July. Featuring award-winning megastar Louise Boyce as our concierge, scroll-stopping cameos from other top creators, and more viewing recommendations from TikTok’s top-searched TV creators, this campaign will leave you in no doubt that U has something for you to sink your teeth into 🍿 📺 "Bringing '#WeGotU' to life through talent-first social content, we are revolutionising how our audience discovers what to watch. Strategically leveraging top-ranking TV influencers and key search terms, we are answering cries for perfect show recommendations and showing our audience where to watch them. From Vox-Pop style street recommendations through to reactive show suggestions, our curated content stops the scroll and highlights the variety of free shows on the U platform, proving '#WeGotU' is more than a tagline—it's U's commitment to entertainment satisfaction.” Candice Green - Creative Director at THE FIFTH. Thanks to the amazing team at U: Jennifer Trevorrow Georgia Quantrell-Cousins Alister Morgan And of course, our team: Jessica Myers Candice Green Alice Thompson Rebecca Thomas Joel Newman Joseph Regan Bella H. Kirby Partington Lucas Mompo 👏 #Rebrand #Streaming #UKTV #U #SocialMedia #InfluencerCampaign #WatchNow #WeGotU

🚨New work alert! 🚨 Today the free streaming platform, UKTV Play, has rebranded to U, and we’re delighted to have been part of the journey. Needing to drive mass awareness of U’s new brand in a crowded streaming space, our campaign is all about showing up on social media in the moments our audience are searching ‘what to watch’, responding with U’s huge range of content and personalised suggestions, and helping our audience find exactly what suits them. Produced alongside our in-house production agency, Studio 5, the campaign will see 22 pieces of content go live across TikTok and Meta throughout July. Featuring award-winning megastar Louise Boyce as our concierge, scroll-stopping cameos from other top creators, and more viewing recommendations from TikTok’s top-searched TV creators, this campaign will leave you in no doubt that U has something for you to sink your teeth into 🍿 📺 "Bringing '#WeGotU' to life through talent-first social content, we are revolutionising how our audience discovers what to watch. Strategically leveraging top-ranking TV influencers and key search terms, we are answering cries for perfect show recommendations and showing our audience where to watch them. From Vox-Pop style street recommendations through to reactive show suggestions, our curated content stops the scroll and highlights the variety of free shows on the U platform, proving '#WeGotU' is more than a tagline—it's U's commitment to entertainment satisfaction.” Candice Green - Creative Director at THE FIFTH. Thanks to the amazing team at U: Jennifer Trevorrow Georgia Quantrell-Cousins Alister Morgan And of course, our team: Jessica Myers Candice Green Alice Thompson Rebecca Thomas Joel Newman Joseph Regan Bella H. Kirby Partington Lucas Mompo 👏 #Rebrand #Streaming #UKTV #U #SocialMedia #InfluencerCampaign #WatchNow #WeGotU

The George Clooney and Nespresso partnership is one of the most recognised and successful brand-celebrity endorsements. Our Account Director, Jessica Orlandi, shares her thoughts with The Drum in this article on what made this iconic collaboration so successful. She also touches on how she would elevate the partnership to further heights using the power of social media. Read ‘The Enduring Elegance: George Clooney and Nespresso's Timeless Partnership’ on The Drum here: https://lnkd.in/embkzNd3

📣 📣 In the newest edition of our content series, Social Out, our US Managing Director Charles Ifegwu is joined by Prime Video & Amazon MGM Studios Multicultural Influencer Marketing Manager Jazmine Chase. Jazmine and Charles cover everything from the future of influencer marketing and how entertainment studios like Amazon Prime Video can best leverage creators for launches, through to the importance of representation to drive effective marketing outcomes. Check out the full interview on our YouTube channel here: https://lnkd.in/eSfpN_wa #influencermarketing #socialout #creatormarketing #contentcreators #amazonprime #marketing #dei #representation #culture

WOW, what an incredible three days we had last week at MAD//FEST! We kicked off the festival with an insightful talk from our COO Jess Markwood and the talented Jesse Chuku, one of the amazing creators we've collaborated with for our campaign with YouTube Shorts. They discussed ‘Short Wins for Long Gains: Chewkz has dominated YouTube’s new format and you can too.' It was a fantastic opportunity for attendees to discover the ultimate recipe for success on YouTube Shorts. 😏 The presentation leveraged THE FIFTH's AI tools to analyse the relationship between Chewkz and his fans, coupled with his deep understanding of the format. Jess and Chewkz delved into the creative ingredients behind his phenomenal success. 🔥 It was great to hear such positive feedback on the session, Jess and Chewkz absolutely nailed it! Here’s to MadFest 2025! 📸Photos taken by the talented Henry Wainwright #MADFest #YouTubeShorts #CreativeSuccess #AI #InfluencerMarketing #FestivalHighlights

💥 We’ve made the shortlist for the Creativepool Awards! Help us bring it home! 💥 We’ve been shortlisted for the Creativepool Awards in the Cutting Room Floor category for our Optimum Nutrition pitch. 🏆 Our Creative Director Candice Green said, ‘This category is incredibly special because it shines a spotlight on the brilliant ideas and hard work that so often doesn’t make it past the pitch stage or approvals. In the creative industry, we all know the myriad of reasons why some concepts never see the light of day. However, this recognition honours the dedication, passion, and visionary thinking of our amazing strategists and creatives who dare to dream big—even if sometimes it’s a bit too big.’ Seeing our idea receive the recognition it deserves is incredibly rewarding for our entire team. Please take a moment to check out our entry. If you love it as much as we do, cast your vote and help us make it a reality! 🙏 Vote here (top tip - you can even use your Linkedin account instead of creating one) https://lnkd.in/gDreTyJE #CreativepoolAwards #OptimumNutrition #CuttingRoomFloor #VoteForUs #CreativeWork  #AwardsSeason Joel Newman Alice Thompson Charlie Ross

🌟 Calling all creators and talent agents! 🌟 We’re on the lookout for content creators for an upcoming campaign for Pain Awareness Month this September, on behalf of one of our medical clients. Our mission: To shed light on the realities of living with chronic pain (no specific conditions required), in order to raise awareness and create more positive discussions online. We are looking for: 🎭 Comedians living with chronic pain. 🌟 Creators with chronic pain conditions (that don't openly discuss this regularly with their followers). They should be used to interacting with their followers. 💬 Engaging creators who excel at interviews and have a friend or relative with a chronic pain condition. If you or someone you know fits the bill, we'd love to hear from you! Please reach out to us for more detail (DM or email [email protected]).

🌟 Calling all creators and talent agents! 🌟 We’re on the lookout for content creators for an upcoming campaign for Pain Awareness Month this September, on behalf of one of our medical clients. Our mission: To shed light on the realities of living with chronic pain (no specific conditions required), in order to raise awareness and create more positive discussions online. We are looking for: 🎭 Comedians living with chronic pain. 🌟 Creators with chronic pain conditions (that don't openly discuss this regularly with their followers). They should be used to interacting with their followers. 💬 Engaging creators who excel at interviews and have a friend or relative with a chronic pain condition. If you or someone you know fits the bill, we'd love to hear from you! Please reach out to us for more detail (DM or email [email protected]).