The Business of Fashion

In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers. Read this year's top marketing stories. https://lnkd.in/eYXtGqhw

2024 was a banner year for both the lip category and the young consumers that craved them. But it could have been a better one for mass brands, or the prestige ones that are still hoping to be acquired. Read this year's top beauty stories. https://lnkd.in/eyiA792x

In 2024, fashion businesses across Asia, the Middle East, Africa, Eastern Europe and Latin America navigated a web of opportunities and challenges, adapting strategies to both seismic and subtle shifts in the global market. Read this year's top global market stories. https://lnkd.in/eP4Qu4kX

Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends. Read this year's top beauty stories. https://lnkd.in/eGD4xG58

In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and HOKA continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up. Read this year's top sports stories. https://lnkd.in/egppKKUY

One of the biggest winners in the years following the pandemic, the skincare category has started to normalise, with consumers looking for more instant results, niche brands and in-office treatments. Read this year's top beauty stories. https://lnkd.in/emh2jvhZ

This week on The BoF Careers Briefing, listen to The Debrief podcast, where BoF’s executive editor Brian Baskin, sustainability correspondent Sarah Kent and senior correspondent Sheena Butler-Young untangle the future of DEI and ESG (environmental, social, and governance). Plus, discover how to demonstrate transferable skills in fashion and find out what fashion designers need to know today. Sign up to the newsletter to explore the latest brands and companies hiring on BoF Careers.

Facing depressed consumer sentiment and a slew of other macroeconomic headwinds this year, the industry was forced to revisit a timeless retail playbook: compelling product, prudent spending and a revival of brick and mortar. Read this year's top retail stories. https://lnkd.in/eWyjfWPC

This week on The BoF Podcast, Tim Blanks sits down with Valentino's creative director Alessandro Michele and CEO Jacopo Venturini. Listen now https://lnkd.in/eFhjrvAn

The ultra-fast-fashion giant could be London’s biggest listing in years, but controversies around the company’s business practices and links to China are dragging on the process. Read more https://lnkd.in/ezwEwr2Y