The Branding BlackBook

In the beauty world, it’s not just about products anymore—it’s about the lifestyle they promise. Recently, REFY and Rhode Skin have taken this concept to new levels. → The Shift from Products to Lifestyles → REFY: Mastering the Art of Lifestyle Branding → Rhode Skin: Crafting a Summer Fantasy → Lifestyle vs. Product Quality So, what’s the big takeaway? Are beauty brands selling a lifestyle more than products? The answer might be both. A perfect blend of gorgeous aesthetics is key to attracting customers, while high - quality products will keep them coming back for more. Read our full newsletter below ↓ P.S. We’re hiring! If you’re a talented content copywriter, drop us a message or comment below. We’d love for you to join the team! 📍 For more insights, follow us @thebrandingblackbook on Instagram, TikTok, and LinkedIn. #Marketing #Branding #DigitalMarketing #BeautyIndustry #REFY #BrandIdentity #SocialMediaMarketing #MarketingTips

The beauty industry, valued at $617.2 billion in 2023, is projected to reach $670.8 billion by 2024. The fusion of beauty and sports is opening exciting new marketing opportunities. In our latest newsletter, we dive deep into the Fenty Beauty and Olympic & Paralympic Games partnership, exploring: → Simone Biles shining with Fenty Beauty at the Olympics 🏅 → The intersection of beauty and sports 💄 → A comparative look at inclusivity with Paris 2024 and Fenty Beauty 🌍 → The booming beauty industry: projected $670.8 billion in 2024 📈 → Key insights for creatives and marketers ✨ With the Olympics in full swing, Fenty Beauty's campaign is making waves by celebrating diversity, strength, and beauty, proving that everyone can shine, on and off the track. Read the full issue below ↓ #FentyBeauty #Paris2024 #Olympics #BeautyIndustry #Marketing #Inclusivity #Sports #Beauty

An absolutely brilliant OOH Campaign from DASH Water 💦 Sometimes you just have to think outside the box 😉 For more marketing insights, join our creative community: https://lnkd.in/evB6Tnxp #Marketing #BrandStrategy #MarketingTrends

We’re back and diving into all things gold medals, lip gloss, star-girl Simone Biles, and Fenty Beauty at the 2024 Olympics in our latest newsletter! The Olympic Games are in full swing, and beauty is a major player in 2024. With an average of 34 million viewers in the first four days—a 77% increase from Tokyo—strategic product placements and OOH advertisements are everywhere, both on the ground and online. Fenty Beauty’s campaign celebrates diversity, strength, and beauty, showing that everyone can be their most beautiful selves, on and off the track. The collaboration between Fenty Beauty and the Olympic and Paralympic Games showcases the evolving landscape of sports and beauty. This partnership sets a new standard for how these two worlds can intersect and boost brand awareness. Read our latest newsletter for the full breakdown: https://bit.ly/3ychcg2 #FentyBeauty #Olympics2024 #SimoneBiles #Sport

We're still not over John Lewis & Partners Euros marketing campaign! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 ⚽ #sportsmarketing #euros2024 #JohnLewis #Marketing #OOH

We saw these REFY ads on Pinterest and we loved them. REFY, co-founded by model and influencer Jess Hunt and entrepreneur Jenna Meek, has quickly become a standout brand in the market. Known for its high-quality products and sleek packaging, REFY has gained a cult following worldwide. But, what continues to catch our attention is their fun marketing strategy. From multi-platform marketing to creating imaginative experiences, REFY’s approach offers valuable lessons for all marketers and brand owners. Instagram is their primary platform, where they've amassed over 780,000 followers since 2020, but their strategic expansion to Pinterest is smart. Targeting those who appreciate a refined aesthetic, REFY’s ability to showcase their brand’s personality and maintain a cohesive identity is something we can all learn from. To learn more from brands like REFY, read our newsletter: https://lnkd.in/evB6Tnxp #Marketing #REFY #BrandStrategy #SocialMedia #Instagram #Pinterest #BeautyIndustry #ConsumerPR

Fenty Beauty is a premium partner of the Olympic AND Paralympic Games! Beauty and cosmetics is quickly becoming an integral part of the sporting world, and Fenty Beauty’s latest partnership with the Games is a perfect example. World-class athletes are now celebrated as beauty icons, proving you can compete for gold while looking your best. Just look at three-time Olympic champion Shelly-Ann Fraser-Pryce, known for her laid wigs, or sprinter Sha'Carri Richardson, with her long, perfect manicures. The partnership brings exciting perks, the 600 volunteers awarding medals will receive makeup tutorials and kits to create their own personalised look using Fenty Beauty products. This ensures that everyone involved in the Olympic and Paralympic Games Paris gets a touch of beauty therapy - on and off the main stage. With three billion viewers expected to tune in starting July 26th, it’s clear that beauty is big business in 2024. The Olympics is embracing this trend, providing a massive stage for Fenty Beauty to showcase their products. #FentyBeauty #Olympics2024 #Paralympics2024 #SportsMarketing #Partnership #Marketing #ConsumerPR

Selling Summer with rhode skin 🌞 🐬 🌸 🌼 🌻 Hailey Bieber and the marketing team at rhode knows how to deliver more than just gorgeous lip tints and blushes—they're selling a whole vibe! Rhode Skin’s summer campaigns capture this perfectly with their aesthetic, colourful imagery and smart use of user-generated content. By blending stunning visuals with authentic, real-life summer travel moments, Rhode Skin is not just marketing products but a lifestyle that everyone is loving. This approach not only engages their audience but also strengthens brand connection and authenticity, selling a dreamy summer that everyone can enjoy, no matter where they are. What do you think of this strategy - yay or nay? Follow for more brand strategy tips : https://lnkd.in/evB6Tnxp #Marketing #Branding #RhodeSkin #SummerCampaign #UGC #LifestyleMarketing #BeautyIndustry #ConsumerPR

What does community mean to REFY? Our community means everything to us. We are so proud to have such kind, inspiring and like-minded people supporting our journey, which is why we decided to invite some of our closest community for a summer to remember in Mallorca at the REFY villa! Our Founder, Jess Hunt, wanted to share her favourite spots on the island, including our very own wine bar and beach club 🤍🌴 Huge well done to the REFY team for bringing this experience to life for our community! Where should we go next? #REFY #SimplifyingBeauty #Community

If we were starting a clothing brand, we'd steal this marketing campaign! Gymshark and streetwear brand PLACES+FACES have teamed up for an exciting debut collaboration. Celebrating the resurgence of football jerseys, they’ve created two vintage-inspired tops. The burgundy jersey is inspired by Aston Villa (Gymshark’s CEO Ben Francis MBE team) and the 1995 Arsenal away kit (PLACES+FACES’ team). To announce the partnership, they've created their own magazine cover titled "Rep Your Colours"—a great source of inspiration for any new clothing brand. Speaking to Pause Magazine, Rochelle Mills, Senior Designer at Gymshark, said, “Jersey shirt culture in the gym is having a real moment. This collaboration speaks directly to our communities and aligns street style with functional activewear.” Following Gymshark’s successful 'We Do Gym' billboard campaign, this new campaign is another winner. Sign up to our newsletter for more marketing news: https://lnkd.in/evB6Tnxp #Marketing #Gymshark #PLACESFACES #Collaboration #Streetwear