TBA. Group

TBA. Group

Entertainment

Specialist agency group creating Live & Virtual experiences across sports, brands and entertainment.

About us

We turn big ideas into brand experiences that stir emotions, change perceptions, fuel conversations and inspire action. TBA Group is a virtual and live experience business specialising in three core areas; Sports, Brands and Entertainment. In each line of business, we provide clients with the creative ideas, project management rigour and production expertise to deliver world class live events, brand experiences and music concerts across the globe. We have over 35 years’ experience producing some of the largest public fanzones, stadium events, brand experiences, hospitality programmes, and ceremonies staged globally. In the last year alone, we have delivered over 130 live events in over 22 cities globally for the likes of Diageo, Dr Martens, Carlsberg, W Series, JLR, World Rugby, The FA, F1, Formula E and Take That. Within TBA Group are: TBA Brands, Velocity Experience, VHE, Optimum, LGA and Zest. Velocity is an agency specialising in motorsports, which launched in the Summer of 2017 with F1 Live - an event for 100,000 F1 fans in Trafalgar Square. VHE specialises in large-scale events and music events; from the MTV Music Awards to ELO at Wembley and all the Take That tours. TBA Brands works with global brands creating extraordinary experiences. Within TBA Brands, Optimum is our production arm based in the Midlands, allowing us to efficiently produce and build in house. LGA are our specialist automotive experts. Whether it's attracting a new generation of fans, inspiring your employees to engage with one another, or encouraging your customers to make your brand a part of their lives, we can support your ambitions in one way or another through bright ideas, brilliantly executed.

Website
http://www.tbagrp.com
Industry
Entertainment
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
1983
Specialties
Live communications, Brand experiences, Experiential marketing, Live events, Hospitality, Exhibitions, Launch events, Conferences, Gala Dinners, Awards, Incentives, and Live broadcast

Locations

Employees at TBA. Group

Updates

  • View organization page for TBA. Group, graphic

    5,927 followers

    For many colleagues and clients it’s back into work this week following some holiday and family time. We are sure some of the Barista stars from the brilliant event our Top Banana team delivered recently will be getting a visit too for that morning coffee!….. ☕️ #eventproduction #teamwork #liveevents #experiencemakers

    View organization page for Top Banana, graphic

    13,905 followers

    Top Banana team have recently delivered another hugely successful Global Costa Coffee Stars Barista Of the Year. ☕ With 7 judges, 8 finalists, 50 crew and over 240 guests, the two-day event had enough complexity, coffee and competition to keep everyone excited. Over four rounds of competition – The Order, The Canvas, The Special and The Detective – the finalists battled it out to produce their best coffee creations along with their own unique drink. After an intense competition, the event wrapped up with a beautiful awards ceremony, celebrating Global Costa teams and individuals for their Passion for Progress, Disciplined Growth and Operational Excellence amongst others. The night ended with the crowning of Deni Kumar, the Barista of the Year 2024, and a fantastic Rockaoke Karaoke experience. 🎤 With us celebrating 25 years of Top B, these legacy events are the crème de la crème for us. We count down the days each year for them and we love to see how each year the team elevate it to the next level in bringing the content to life! ✨ #BringItToLife #LiveEvents #InternalComms

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  • View organization page for TBA. Group, graphic

    5,927 followers

    What an opening ceremony we all saw last night in Paris! 🎉 A massive well-done to the team at TBA PLC for a summer of dedication, hard-work, teamwork & for once again creating unforgettable experiences. Bring on the Paralympic games 🌟 #Paralympics #Paris2024 #Paris2024Hospitality

    View organization page for TBA PLC, graphic

    2,898 followers

    🌟 And just like that the Paralympics have begun 🌟 With a breath-taking opening ceremony in Paris, the #Paralympics have certainly set the stage for an unforgettable games. Here at TBA we are thrilled to be a part of this journey. Our wonderful team members are on-site across seven hospitality lounges, featuring interactive experiences, dedicated to ensuring an engaging and memorable experience for guests. It has been an honour to be a part of an event that not only showcases world-class athleticism but also embodies the values of inclusion, determination, and inspiration. We can't wait to see what the next few weeks hold! Best of luck to all the athletes—we’re cheering you on! 🏅 #Paralympics #Paris2024 #TBAPLC #OpeningCeremony #Hospitality #Teamwork #Inspiration #Paris2024hospitality

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  • View organization page for TBA. Group, graphic

    5,927 followers

    🚨 New Podcast Episode: Boundary Breakers featuring our CEO, Guy Horner! 🌟 Curious about the secrets behind creating world-class experiences? Tune in as Guy Horner takes you behind the scenes of TBA Group’s journey in event production. 🎙️ From his career in PR to leading global campaigns for iconic events like Formula One and the Olympics, Guy shares his insights on delivering unforgettable experiences and thriving in the ever-evolving world of live events. 🏎️🏅 🎧 Available now on Spotify, Apple Podcasts, YouTube, and Amazon Music. 👉 Listen here: https://lnkd.in/eMx9adEy #EventProduction #ExperientialMarketing #Leadership #LiveEntertainment #TBAGroup

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  • View organization page for TBA. Group, graphic

    5,927 followers

    Members of the TBA. Group team were in Zandvoort this weekend for the #DutchF1 race delivering for our Velocity Experience clients and guests. Made us think of our US #LAteam and how #LA28 could take a leaf out of the Dutch cycle transport! and beach activations! We need to remember #fans are smart and can see through green washing so well done for so many people coming by bike and beach!….. Congrats to Bernhard van Oranje and the #zandvoort team. We look forward to hosting you in LA #olympics #sport #f1 #sustainability

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  • TBA. Group reposted this

    View organization page for TBA PLC, graphic

    2,898 followers

    🌊 What better way to celebrate Italian beer made for the table than with a stunning coastal lunch at St Michaels Resort in Falmouth? ✨ We partnered with Carlsberg Marston's Brewing Company to deliver a beautiful event that perfectly captured the art of Birrificio Angelo Poretti’s ethos: good food, good company, good beer. Set against the picturesque coastline, this experience resonated with both consumers and the brand alike. The thoughtfully curated lunch brought together the vibrancy of Italian culture and the relaxed elegance of Cornwall’s coast, and guests experienced firsthand how Poretti seamlessly elevates any dining occasion. For the brand, this event showcased exactly how Poretti can bring its ‘made for the table’ message to life in a way that deeply resonates with its audience. From the fresh greenery and carefully styled tables to the easy pairing of Italian beer and cuisine, the day was a genuine celebration of life’s simple pleasures. Cheers to more moments where good company and great beer bring us all to the table! 🍻🌿 #EventPlanning #ItalianBeer #GoodFoodGoodCompany #TBAplc #StMichaelsResort #Poretti #EventManagement

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  • View organization page for TBA. Group, graphic

    5,927 followers

    Another incredible Monterey Car Week! This annual event, held in the picturesque Monterey, California, is a global gathering of car collectors, enthusiasts, and industry professionals. From the iconic Pebble Beach Concours d'Elegance, showcasing a stunning array of vintage and classic cars, to Rolex's thrilling takeover at Laguna Seca Raceway, Monterey Car Week offers a unique blend of elegance, speed, and innovation. Beyond the glamour and excitement, Monterey Car Week also serves as a platform for industry leaders to showcase the latest advancements in automotive technology and design. It's a place where passionate individuals connect, share their love for cars, and inspire future generations of automotive enthusiasts. Whether you're a collector, a casual enthusiast, or simply appreciate the beauty of a well-made car, Monterey Car Week is a must-attend event. It's a celebration of automotive passion, a showcase of human ingenuity, and a reminder of the timeless appeal of the automobile. We're already looking forward to next year's event! #MontereyCarWeek #AutomotiveEnthusiast #ClassicCars #Supercars #PebbleBeachConcours #LagunaSecaRaceway #MontereyCalifornia

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  • View organization page for TBA. Group, graphic

    5,927 followers

    TBA U.S. kicked off an exciting new chapter as we celebrated the acquisition of Sunscreen + Sawdust with our incredible team, cherished clients, and amazing friends. A big thank you to our CEO, Guy Horner, and U.S. Head of Production, Tom Steel, for the inspiring words. Here's to endless possibilities! 🌟

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  • TBA. Group reposted this

    View organization page for TBA PLC, graphic

    2,898 followers

    🌟 What an incredible journey it has been so far in Paris! 🌟   Some fantastic pictures of our team on-site who have worked tirelessly to deliver world-class hospitality for Paris 2024. Seeing the passion and commitment from everyone involved has been truly inspiring! 👏   As we wrap up our work for the Olympics, we’re already gearing up for the Paralympics starting in just 10 days! We can’t wait to be back on site, supporting another round of amazing events and ensuring that every moment is unforgettable for our guests.   A huge thank you to our team for their dedication, energy, and smiles throughout the project. Let’s keep the momentum going for the next chapter with the Paralympics! 💪✨   #Paris2024 #TeamTBAplc #Olympics #Paralympics #EventExcellence #Hospitality #OnSite #SportsHospitality #GlobalEvents #EventExperience

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  • View organization page for TBA. Group, graphic

    5,927 followers

    As Paris 2024 officially draws to a close with the closing ceremony on Sunday night, we're proud to reflect on the role TBA Group has played in making this event a success. Being an integral part of the Paris 2024 hospitality has been a true privilege, especially as we helped bring the spirit of the Games to life during the spectacular closing ceremony. A massive congratulations to the TBA PLC team involved in this project. Your dedication, innovation, and attention to detail have made a significant impact. Our team's creativity and commitment to excellence is a testament to our ability to deliver world-class experiences that resonate on a global scale. As we look ahead, we're excited about the future—particularly with the Los Angeles 2028 games, where our newly established U.S. agency is located. The potential to contribute to another historic event, right in the heart of our new base, is an opportunity we eagerly anticipate. Thank you to our outstanding team and partners for their continued commitment. We look forward to building on this success and exploring new possibilities. 🎉 #TBAGroup #Paris2024 #Hospitality #LA28 #Teamwork #Innovation #EventManagement #TBA #Events #SportsEvent #GlobalEventAgency

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  • TBA. Group reposted this

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    2,898 followers

    TBA x M&S Agricultural Shows 🌾   At TBA, we believe in the power of experience in forging meaningful connection between brands and their audiences. Our recent partnership with Marks and Spencer is a testament to this, as we brought their message, “For us, it’s never just food,” to the heart of the UK’s top agricultural events:   📍 Balmoral Show | 15-18 May 📍 Royal Highland Show | 19-22 June 📍 Royal Welsh Show | 22-25 July   These events shone a spotlight on M&S Farmers, celebrating their commitment to sustainability and excellence in food provenance. The Agricultural shows further provided the opportunity to connect with the agricultural community, showcasing the journey from farm to foodhall through immersive and engaging experiences:   👩🍳 87 live kitchen demos 🎨 4,000 temporary tattoos applied 📝 9,500 activity sheets completed 🎒 14,000 Percy Pig backpacks given away 🛒 3 pop-up M&S Foodhall’s retailing delicious M&S food 👥 Over 85,000 visitors engaged   A massive well done to all of the team involved who helped to create a memorable, engaging and immersive experience for all🎉 #TBATeam #MarksandSpencer #ExperientialMarketing #BrandEngagement #EventMarketing #Sustainability #FarmToFork #UKEvents #CommunityEngagement #FoodProvenance #BritishFarming #Innovation #EventStrategy

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