TBA. Group

TBA. Group

Entertainment

Specialist agency group creating Live & Virtual experiences across sports, brands and entertainment.

About us

We turn big ideas into brand experiences that stir emotions, change perceptions, fuel conversations and inspire action. TBA Group is a virtual and live experience business specialising in three core areas; Sports, Brands and Entertainment. In each line of business, we provide clients with the creative ideas, project management rigour and production expertise to deliver world class live events, brand experiences and music concerts across the globe. We have over 35 years’ experience producing some of the largest public fanzones, stadium events, brand experiences, hospitality programmes, and ceremonies staged globally. In the last year alone, we have delivered over 130 live events in over 22 cities globally for the likes of Diageo, Dr Martens, Carlsberg, W Series, JLR, World Rugby, The FA, F1, Formula E and Take That. Within TBA Group are: TBA Brands, Velocity Experience, VHE, Optimum, LGA and Zest. Velocity is an agency specialising in motorsports, which launched in the Summer of 2017 with F1 Live - an event for 100,000 F1 fans in Trafalgar Square. VHE specialises in large-scale events and music events; from the MTV Music Awards to ELO at Wembley and all the Take That tours. TBA Brands works with global brands creating extraordinary experiences. Within TBA Brands, Optimum is our production arm based in the Midlands, allowing us to efficiently produce and build in house. LGA are our specialist automotive experts. Whether it's attracting a new generation of fans, inspiring your employees to engage with one another, or encouraging your customers to make your brand a part of their lives, we can support your ambitions in one way or another through bright ideas, brilliantly executed.

Website
http://www.tbagrp.com
Industry
Entertainment
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
1983
Specialties
Live communications, Brand experiences, Experiential marketing, Live events, Hospitality, Exhibitions, Launch events, Conferences, Gala Dinners, Awards, Incentives, and Live broadcast

Locations

Employees at TBA. Group

Updates

  • View organization page for TBA. Group, graphic

    5,956 followers

    The Velocity Experience team have been working hard to deliver this incredible activation at the Hard Rock House in London. Another flawless event that showcases what we do best here at TBA Group – create exceptional, memorable experiences, seamlessly executed from start to finish. Well done to all involved! #PremiumHospitality #ExperientialMarketing #BrandExperience #HardRockHouse

    View organization page for Velocity Experience, graphic

    3,169 followers

    Welcome to the Hard Rock House! 🎸🇬🇧   We are delighted to be working with Hard Rock, creating the ultimate VIP guest experience for their exclusive Unity members. Lucky winners scored the ultimate prize: a four-night stay in a fully-branded Hard Rock House, including an intimate and exclusive live performance by John Legend!   Our team created a unique and vibrant brand experience that embodies the Hard Rock spirit, and we’re thrilled with the results. Creating an end to end program, stunning content and photography, Velocity covered every detail to ensure a seamless and exceptional experience for our client and their guests.   It’s been a pleasure collaborating with Hard Rock International on this event. 🎶   #HardRockHouse #London #JohnLegend #LuxuryExperience #DesignAndEventPlanning #LiveEvents

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  • View organization page for TBA. Group, graphic

    5,956 followers

    What a fantastic summer it’s been for the TBA PLC team! A huge well done for delivering such a memorable experience for 1664 Blanc at one of summer's most iconic music festivals. 🍻 It’s been an incredibly busy season, but the hard work, creativity, and dedication have truly shone through in every project. We couldn’t be prouder of the team for consistently delivering at such a high standard. Here’s to many more successes ahead! 👏 #BrandActivation #TBAPLC #1664Blanc #EventSuccess #MusicFestival #Teamwork #EventManagement

    View organization page for TBA PLC, graphic

    2,923 followers

    🌟 We're thrilled to showcase our recent collaboration with 1664 Blanc, where we brought an ambitious and creative vision to life at one of summer's best music festivals! Our goal? To create a magnetic and sociable experience that resonated with consumers, driving both awareness and engagement. This activation was a standout moment, perfectly aligning with the 1664 Blanc brand ethos. 🌍✨ A heartfelt thank you to our incredible partners at Carlsberg Marston's Brewing Company for their trust and collaboration. We’re excited for what’s next and look forward to bringing more innovative projects to life! 🚀🍻 Video creds : Full Fat Agency | Certified BCorp #BrandActivation #ExperientialMarketing #CreativeExcellence #Partnership #ParisianElegance #MarketingInnovation #ConsumerEngagement #EventMarketing

  • View organization page for TBA. Group, graphic

    5,956 followers

    Over the last year the TBA PLC team have spent an awful lot of time in the wonderful city of Paris. Last year delivering extraordinary experiences for partners, fans and VIP guests at #RugbyWorldCup and this year across #Paris24 and #Paralympics with On Location, rights holders and brands. Whilst the attention moves to #LA28 and other locations…. we at TBA. Group will continue our strong local presence in #Paris and #Milan to service our partners and clients across Europe working closely with our London HQ and new LA office. Post Brexit it is more important than ever to have local European teams and suppliers that make our events much more sustainable. #liveevents #sustainability #brandactivation

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  • View organization page for TBA. Group, graphic

    5,956 followers

    For many colleagues and clients it’s back into work this week following some holiday and family time. We are sure some of the Barista stars from the brilliant event our Top Banana team delivered recently will be getting a visit too for that morning coffee!….. ☕️ #eventproduction #teamwork #liveevents #experiencemakers

    View organization page for Top Banana, graphic

    13,961 followers

    Top Banana team have recently delivered another hugely successful Global Costa Coffee Stars Barista Of the Year. ☕ With 7 judges, 8 finalists, 50 crew and over 240 guests, the two-day event had enough complexity, coffee and competition to keep everyone excited. Over four rounds of competition – The Order, The Canvas, The Special and The Detective – the finalists battled it out to produce their best coffee creations along with their own unique drink. After an intense competition, the event wrapped up with a beautiful awards ceremony, celebrating Global Costa teams and individuals for their Passion for Progress, Disciplined Growth and Operational Excellence amongst others. The night ended with the crowning of Deni Kumar, the Barista of the Year 2024, and a fantastic Rockaoke Karaoke experience. 🎤 With us celebrating 25 years of Top B, these legacy events are the crème de la crème for us. We count down the days each year for them and we love to see how each year the team elevate it to the next level in bringing the content to life! ✨ #BringItToLife #LiveEvents #InternalComms

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  • View organization page for TBA. Group, graphic

    5,956 followers

    What an opening ceremony we all saw last night in Paris! 🎉 A massive well-done to the team at TBA PLC for a summer of dedication, hard-work, teamwork & for once again creating unforgettable experiences. Bring on the Paralympic games 🌟 #Paralympics #Paris2024 #Paris2024Hospitality

    View organization page for TBA PLC, graphic

    2,923 followers

    🌟 And just like that the Paralympics have begun 🌟 With a breath-taking opening ceremony in Paris, the #Paralympics have certainly set the stage for an unforgettable games. Here at TBA we are thrilled to be a part of this journey. Our wonderful team members are on-site across seven hospitality lounges, featuring interactive experiences, dedicated to ensuring an engaging and memorable experience for guests. It has been an honour to be a part of an event that not only showcases world-class athleticism but also embodies the values of inclusion, determination, and inspiration. We can't wait to see what the next few weeks hold! Best of luck to all the athletes—we’re cheering you on! 🏅 #Paralympics #Paris2024 #TBAPLC #OpeningCeremony #Hospitality #Teamwork #Inspiration #Paris2024hospitality

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  • View organization page for TBA. Group, graphic

    5,956 followers

    🚨 New Podcast Episode: Boundary Breakers featuring our CEO, Guy Horner! 🌟 Curious about the secrets behind creating world-class experiences? Tune in as Guy Horner takes you behind the scenes of TBA Group’s journey in event production. 🎙️ From his career in PR to leading global campaigns for iconic events like Formula One and the Olympics, Guy shares his insights on delivering unforgettable experiences and thriving in the ever-evolving world of live events. 🏎️🏅 🎧 Available now on Spotify, Apple Podcasts, YouTube, and Amazon Music. 👉 Listen here: https://lnkd.in/eMx9adEy #EventProduction #ExperientialMarketing #Leadership #LiveEntertainment #TBAGroup

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  • View organization page for TBA. Group, graphic

    5,956 followers

    Members of the TBA. Group team were in Zandvoort this weekend for the #DutchF1 race delivering for our Velocity Experience clients and guests. Made us think of our US #LAteam and how #LA28 could take a leaf out of the Dutch cycle transport! and beach activations! We need to remember #fans are smart and can see through green washing so well done for so many people coming by bike and beach!….. Congrats to Bernhard van Oranje and the #zandvoort team. We look forward to hosting you in LA #olympics #sport #f1 #sustainability

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  • TBA. Group reposted this

    View organization page for TBA PLC, graphic

    2,923 followers

    🌊 What better way to celebrate Italian beer made for the table than with a stunning coastal lunch at St Michaels Resort in Falmouth? ✨ We partnered with Carlsberg Marston's Brewing Company to deliver a beautiful event that perfectly captured the art of Birrificio Angelo Poretti’s ethos: good food, good company, good beer. Set against the picturesque coastline, this experience resonated with both consumers and the brand alike. The thoughtfully curated lunch brought together the vibrancy of Italian culture and the relaxed elegance of Cornwall’s coast, and guests experienced firsthand how Poretti seamlessly elevates any dining occasion. For the brand, this event showcased exactly how Poretti can bring its ‘made for the table’ message to life in a way that deeply resonates with its audience. From the fresh greenery and carefully styled tables to the easy pairing of Italian beer and cuisine, the day was a genuine celebration of life’s simple pleasures. Cheers to more moments where good company and great beer bring us all to the table! 🍻🌿 #EventPlanning #ItalianBeer #GoodFoodGoodCompany #TBAplc #StMichaelsResort #Poretti #EventManagement

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  • View organization page for TBA. Group, graphic

    5,956 followers

    Another incredible Monterey Car Week! This annual event, held in the picturesque Monterey, California, is a global gathering of car collectors, enthusiasts, and industry professionals. From the iconic Pebble Beach Concours d'Elegance, showcasing a stunning array of vintage and classic cars, to Rolex's thrilling takeover at Laguna Seca Raceway, Monterey Car Week offers a unique blend of elegance, speed, and innovation. Beyond the glamour and excitement, Monterey Car Week also serves as a platform for industry leaders to showcase the latest advancements in automotive technology and design. It's a place where passionate individuals connect, share their love for cars, and inspire future generations of automotive enthusiasts. Whether you're a collector, a casual enthusiast, or simply appreciate the beauty of a well-made car, Monterey Car Week is a must-attend event. It's a celebration of automotive passion, a showcase of human ingenuity, and a reminder of the timeless appeal of the automobile. We're already looking forward to next year's event! #MontereyCarWeek #AutomotiveEnthusiast #ClassicCars #Supercars #PebbleBeachConcours #LagunaSecaRaceway #MontereyCalifornia

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  • View organization page for TBA. Group, graphic

    5,956 followers

    TBA U.S. kicked off an exciting new chapter as we celebrated the acquisition of Sunscreen + Sawdust with our incredible team, cherished clients, and amazing friends. A big thank you to our CEO, Guy Horner, and U.S. Head of Production, Tom Steel, for the inspiring words. Here's to endless possibilities! 🌟

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