TBA PLC

On Wednesday evening, Tori Oliphant our Head of Client Services, and Samantha F., our Account Director, attended the launch of Women of Union. Women of Union is dedicated to helping women working in, and around, rugby feel valued, supported, safe, and respected, while also helping them reach their full potential within this incredible sport. 🏉 Their mission is centred on four key pillars:  CELEBRATE - Championing women in the sport, raising their profiles and highlighting their successes.   CONNECT - Bringing people together to share, learn, and address important issues in rugby.   ADVOCATE - Working to improve inclusivity, diversity, and practices across clubs and boards.   SUPPORT - Providing a safe space for women in rugby to seek advice and be heard during times of challenge. It’s inspiring to see initiatives like these take off, paving the way for a future where sports environments are more accessible and inclusive for women. Women of Union is now offering free memberships, so if you want to be a part of this amazing community, head over to their website and join now. #WomenInSports #RugbyForAll #WomenOfUnion #InclusionInRugby #Teamwork 

🌟 We're thrilled to showcase our recent collaboration with 1664 Blanc, where we brought an ambitious and creative vision to life at one of summer's best music festivals! Our goal? To create a magnetic and sociable experience that resonated with consumers, driving both awareness and engagement. This activation was a standout moment, perfectly aligning with the 1664 Blanc brand ethos. 🌍✨ A heartfelt thank you to our incredible partners at Carlsberg Marston's Brewing Company for their trust and collaboration. We’re excited for what’s next and look forward to bringing more innovative projects to life! 🚀🍻 Video creds : Full Fat Agency | Certified BCorp #BrandActivation #ExperientialMarketing #CreativeExcellence #Partnership #ParisianElegance #MarketingInnovation #ConsumerEngagement #EventMarketing

Check out the full M&S Agricultural Shows report on our website now 😊 : https://lnkd.in/eHUUNZhS #MarksandSpencer #CaseStudy #BrandActivation

Curious about where #B2B is headed in 2024? At TBAPLC, we’re closely watching the trends that will shape the industry. 👀 Our latest post dives into five key areas that are transforming the B2B landscape: 1. Power of Play: Transforming B2B events with playful, immersive experiences. 2. Creativity beyond the event: Treating B2B events as full-scale campaigns.  3. Human Experience: Putting people at the centre of every interaction. 4. The Growing Power of Influencers: Building trust and credibility in B2B through strategic influencer partnerships. 5. Company Culture: Driving performance through purpose-driven environments.  Check out our insights and see how these trends could impact your business strategy in the year ahead 📊 #B2BTrends #BusinessGrowth #TBAPLC #B2BMarketing

#ExperiencesWeLove: Rekorderlig’s Chilling Cold Sauna Pop-Up in London 🌟 This week’s creative brand activation that deserves to be showcased is the #Rekorderlig Cold Sauna – a unique and invigorating pop-up experience in the heart of London that offers a refreshing twist on the traditional sauna concept. 🔑 What’s the Story? Rekorderlig, the Swedish cider brand, launched an immersive cold sauna pop-up on Liverpool Street, London. Embracing the Scandinavian tradition of hot and cold therapy, and capitalising on Gen Z’s obsession with ice baths and saunas, this activation invites visitors to cool down in a -5°C environment while enjoying a selection of Rekorderlig’s most popular flavours. It’s a sensory experience designed to invite both wellness gurus and cider lovers. 💡 Why We Love It: • Innovative Take on Tradition: Rekorderlig has brilliantly combined Swedish cultural heritage with an unexpected Gen Z twist, creating an experience that is both authentic and modern. • Highly Creative Idea: The concept of a cold sauna is disruptive, original and on-brand. • Immersive Environment: The cold sauna is more than just a chill space – it’s an atmospheric, multi-sensory experience. • Experiential Marketing Done Right: This pop-up demonstrates the power of engaging consumers through immersive experiences. It’s a perfect example of how brands can create memorable, shareable moments that resonate long after the event is over. In an increasingly crowded market, brands are finding innovative ways to connect with their audiences. Rekorderlig’s Cold Sauna pop-up is a masterclass in how to stand out by offering something truly unique – an experience that not only delights the senses but also reinforces the brand’s identity in an unforgettable way. 👏 #BrandActivation #SummerPopUps #LondonNews #Londonpopups #ExperientialMarketing

🌟 And just like that the Paralympics have begun 🌟 With a breath-taking opening ceremony in Paris, the #Paralympics have certainly set the stage for an unforgettable games. Here at TBA we are thrilled to be a part of this journey. Our wonderful team members are on-site across seven hospitality lounges, featuring interactive experiences, dedicated to ensuring an engaging and memorable experience for guests. It has been an honour to be a part of an event that not only showcases world-class athleticism but also embodies the values of inclusion, determination, and inspiration. We can't wait to see what the next few weeks hold! Best of luck to all the athletes—we’re cheering you on! 🏅 #Paralympics #Paris2024 #TBAPLC #OpeningCeremony #Hospitality #Teamwork #Inspiration #Paris2024hospitality

Our CEO Guy Horner shares invaluable insights into event production, leadership, and how TBA creates unforgettable fan experiences for global events like Formula One and the Olympics. 🏆✨ If you’re in event planning, marketing, or just curious about the evolving world of live events, this is a must-listen! 🎧 Catch the episode here: https://lnkd.in/eMx9adEy #EventProduction #Leadership #ExperientialMarketing #TBAGroup #LiveEntertainment

We’re proud to have partnered with #Speedo to bring their iconic ‘Go Full Speedo’ ethos to life in Paris through the creation of the Speedo Café—a dynamic event space that captured the essence of innovation, community, and brand experience. Located in the heart of Le Marais, the Speedo Café was more than just a venue—it was a hub of activity, designed to engage and inspire. Our collaboration with Speedo allowed us to transform a three-room space into an immersive experience that included: ☕ A Welcoming Café: Serving delicious food and drink in a setting perfect for networking and relaxation.  🎥 Screening Space: Where guests could watch the latest action and immerse themselves in the experience.  👓 Custom Vanquisher Bar: An interactive station where visitors could create their own bespoke Speedo goggles.  💡 Product Displays: Showcasing Speedo’s latest swimwear innovations and custom design federation swimsuits.  By aligning with Speedo’s ‘Go Full Speedo’ philosophy, we helped create a space that not only showcased the brand’s cutting-edge products but also fostered meaningful connections among friends, family, athletes and press. At TBAplc, we specialise in creating experiences that resonate and leave a lasting impact. This partnership with Speedo is a testament to our commitment to delivering innovative solutions and unforgettable brand moments. A big thank you to everyone involved in bringing this vision to life! 🚀 📷 creds: Gung Ho Group ☺️ #Partnerships #BrandExperience #Innovation #EventMarketing #GoFullSpeedo #TBAplc #ExperientialMarketing #ParisEvents #SportsMarketing #BrandActivation #LeMarais #CollaborativeSuccess #CustomerEngagement #Paris2024

🌊 What better way to celebrate Italian beer made for the table than with a stunning coastal lunch at St Michaels Resort in Falmouth? ✨ We partnered with Carlsberg Marston's Brewing Company to deliver a beautiful event that perfectly captured the art of Birrificio Angelo Poretti’s ethos: good food, good company, good beer. Set against the picturesque coastline, this experience resonated with both consumers and the brand alike. The thoughtfully curated lunch brought together the vibrancy of Italian culture and the relaxed elegance of Cornwall’s coast, and guests experienced firsthand how Poretti seamlessly elevates any dining occasion. For the brand, this event showcased exactly how Poretti can bring its ‘made for the table’ message to life in a way that deeply resonates with its audience. From the fresh greenery and carefully styled tables to the easy pairing of Italian beer and cuisine, the day was a genuine celebration of life’s simple pleasures. Cheers to more moments where good company and great beer bring us all to the table! 🍻🌿 #EventPlanning #ItalianBeer #GoodFoodGoodCompany #TBAplc #StMichaelsResort #Poretti #EventManagement

🌟 #ExperiencesWeLove: Airbnb x Polly Pocket’s Nostalgic Tiny Home Stay 🌟 At TBA, we’re always on the lookout for creative brand activations that stand out. This week, we’re spotlighting the Airbnb x Mattel, Inc. Polly Pocket collaboration – a vibrant and nostalgia-packed tiny home stay that merges playful memories with unique travel experiences. 🔑 What’s the Story? To celebrate Polly Pocket’s 35th anniversary, Airbnb has unveiled a real-life version of the iconic compact dollhouse – an actual Polly Pocket-inspired tiny home, now available for booking. From its pastel colour scheme to its playful retro details, this activation taps into the power of nostalgia while delivering an unforgettable stay for guests. 💡 Why We Love It: • Nostalgia Meets Experience: This activation brilliantly utilises the power of memories to attract both Polly Pocket fans and curious travellers seeking an unusual and unforgettable staycation. • Immersive Design: The attention to detail – from the tiny furniture to the vibrant colours – transports guests right back to the ‘90s. Guests can even try on some of the most iconic Polly Pocket outfits, adding to the experience. • Cultural Relevance: By connecting a beloved toy brand with modern travel trends, this activation shows how creativity and nostalgia can be leveraged to create buzz and build community. 🔑 In a fast-paced digital world, brands are increasingly turning to experiential marketing to forge deeper connections with their audiences. Activations like this prove how powerful it can be to create live, memorable moments that not only drive brand affinity but also leave lasting impressions. This activation is a true masterclass in blending pop culture, creativity, and customer delight.👏 Read more: https://lnkd.in/e3B35SAg #BrandActivation #ExperienceDesign #MarketingInnovation #Airbnb #TBAplc #ExperientialMarketing #PollyPocket #MattelInc