Did you know that 75% of B2B ads fail to drive long-term commercial gain? But why is this the case? Find out in the latest episode of Uncensored CMO, where System1’s Jon Evans and EY’s Rebecca Hirst dive into the complexities of B2B advertising: https://spoti.fi/3Xx2Gta #B2B #Advertising #UncensoredCMO
About us
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
- Website
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https://system1group.com/
External link for System1
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1999
- Specialties
- market research, innovation, insights, consumer insights, insight generation, ad testing, copy testing, package testing, volumetrics, customer satisfaction, behavioural science, advertising, ad effectiveness, brand equity, innovation, and product innovation
Locations
Employees at System1
Updates
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We’re now in the final countdown to The Next Creative Revolution webinar, happening tomorrow! Don’t miss the chance to hear from industry legend Sir Sir John Hegarty, alongside System1's Orlando Wood and Jon Evans. They’ll be sharing invaluable insights on creative effectiveness and the future of advertising. This is a must-attend event for anyone looking to elevate their creative game—make sure to register before it’s too late! Register here: https://bit.ly/3TdDVQ0 And don't miss tomorrow's Uncensored CMO episode featuring this exceptional duo! And maybe a gorilla?! #TheNextCreativeRevolution #Webinar #Advertising #CreativeEffectiveness
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System1 reposted this
A key moment in marketing history. Dr Pepper just overtook Pepsi in the States. I've spent a month collecting data to show that this is the most impressive example of the power of proper, effective marketing. Anyone working in advertising should be screaming about this from the rooftops. Keurig Dr Pepper Inc. have spent 139 years delivering the same simple positioning: Different, High Flavour, Pepper. It would have been far too enticing for someone new to join the team and mess with this. But they didn't. It's a story of a brand team quietly just doing their jobs. Don't be fooled by some articles you may see about this. Sure, they have harnessed the power of TikTok to grow their brand and reach new audiences. It's a digital masterclass in itself. But that isn't the whole story. TV has played a huge role here. Vivvix data shows they've been secretly spending more and more on old faithful TV ads. Brilliant evidence of Les Binet and Peter Field's work showing how Extra Share of Voice can still grow brands. Despite being almost a third of the size of Coca-Cola - Dr Pepper has been spending just as much. Better yet, System1 research with 225,000 American consumers shows their ads are more effective than the category, and each ad made by Deutsch LA keeps getting more effective for long and short-term business results. The cherry on top: the best is yet to come. They've impressively refused to become an 'icon' by listening to consumers, launching innovation and refreshing their brand for 2024. Tracksuit brand data shows they are the most distinctive and relevant brand. Their brand is even as strong as Coca-Cola with younger consumers. In my The Drum column this week I share all the data, and why I think they have a chance at beating Coca-Cola next. Read it for free here: https://lnkd.in/eNQpk7sK Brilliant chart from Voronoi App. With data from Beverage Digest via The Wall Street Journal. I share #advertising and #marketing insights daily, follow for more. The Coca-Cola Company PepsiCo Jon Evans
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Which outdoor ad took the cake this month? In partnership with JCDecaux UK, we tested this month's outdoor ads to see which ones resonated most with consumers and drove commercial effectiveness. Curious to know the results? Check out the full write-up in OOH TODAY: https://hubs.la/Q02N9vny0 #OOH #Advertising #Outdoor
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System1 is proud to be featured in this ADWEEK article by Jason Notte on how brands are leveraging the Olympics to prepare for future sporting events like the Los Angeles World Cup! 🏅⚽ Vanessa Chin, our SVP of Marketing, highlights the long-standing strategy of using major events to promote upcoming ones. The excitement and camaraderie generated by events like the Paris Olympics help brands build upon previous campaigns, enhancing brand fluency and creating strong emotional connections with audiences. Read the full article here: https://hubs.la/Q02N7B-_0 #Adweek #Olympics #WorldCup2026 #SportsMarketing
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Instacart are our Ad Of The Week this week with a touching scene of a Mom helping her son learn to tie his shoes. It’s an emotional hit but does the light branding risk the ad coming undone? Untangle the long and the short of it in our exclusive Test Your Ad report and write up: https://hubs.la/Q02N2f-f0 Instacart Laura Jones Jasmine Anderson Taylor Glenda Garcia Taylor Erin Jessica Guy Megan Tuohy Eli McDonald
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System1 reposted this
Is advertising having an effectiveness crisis? The figures aren’t encouraging. Research shows that spending on ads has gone up – but efficacy hasn’t. This is a worry for the industry. So, what’s happening? How can we make ads work again? I’m joining Orlando Wood and Jon Evans on a webinar next week to examine the relationship between creativity and commerce. We’ll cover off some highlights from our latest course, a.p.e. – Advertising Principles Explained. And put forth our manifesto for The Next Creative Revolution. Join us there on September 7th. Register now: https://hubs.la/Q02MGzsj0
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Our Ad Of The Week comes from Paralympics sponsor Orange, who kick the Paris 2024 Paralympic Games off with a reminder of a history-making 1500m race from Rio. It’s an ad which busts through prejudices about the event in multiple ways, and it’s a strong entry in a line of Paralympic ads which win awards and highlight the ways the conversation around disabled people is changing. Check out the exclusive Test Your Ad report and write-up: https://hubs.la/Q02M_McY0 Orange Caroline Guillaumin Anne Imbert Severine Nubel Pascale Autret Imane Nachit Publicis Conseil Agathe Bousquet Marco Venturelli Romulus Petcan Gabriel Gherca
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Breaking News! System1 and ITV are teaming up to bring you “Break Through: How New and Returning Businesses Can Grow with TV” on September 20th! Discover how brands can harness TV’s full potential with insights on creativity, media planning, and measurement. Whether you're new to TV or returning, this webinar is your chance to learn how to make TV work for your business growth. Hosted by Nina Hossain, the webinar will also feature a client panel including Jon Evans, System1's Chief Customer Officer and host of the Uncensored CMO podcast. Date: September 20th Time: 11 AM – 12 PM BST Don’t miss out! Register now through the link: https://hubs.la/Q02MS6cG0 #Webinar #Advertising #System1 #ITV
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Today marks the start of the 2024 Paris Paralympics! To celebrate, we’re highlighting one of this year’s standout ads by Woolworths Group, featuring Australian Paralympian Col Pearse. This touching campaign shares Col’s journey as a Paralympic swimmer who trained in a home-built dam on his family farm. It’s a perfect example of effective Olympics advertising, blending powerful storytelling, character depth, and emotional appeal—key elements explored in System1’s Chief Innovation Officer Orlando Wood’s books, Lemon and Look out. We can’t wait to see what this year’s Games bring! For insights on creating compelling Olympics ads and prepping for the 2026 Winter Olympics and 2028 Summer Olympics, read more here: https://hubs.la/Q02MR-rn0 Check out the full Test Your Ad report: https://hubs.la/Q02MR-NS0 #Paralympics #OlympicsAdvertising #Advertising