StrawberrySocial Ltd

Protect Your Team: Prioritising Mental Health for Community Managers 🙏 In today's digital-first world, it's easy to overlook the well-being of those on the frontlines of online safety. Community managers and trust and safety professionals often face exposure to graphic content and distressing situations, which can have a significant impact on their mental health. By prioritising the well-being of your staff, your organisation can create a more supportive and sustainable environment. Here's how: ✅ Ensure transparency in the hiring process and offer trial periods to help new employees understand the role's demands. ✅ Provide access to essential mental health support services like counselling, meditation, and workshops. ✅ Foster a supportive culture with breaks, downtime, and regular check-ins. By taking these steps, organisations can empower their community managers to continue their important work while safeguarding their mental health. Read more about supporting your online community managers in our blog 👉 https://lnkd.in/eBRFsPWf P.S. Enjoy reading tips like these? Subscribe to our monthly newsletter 👉 https://lnkd.in/eHn99nfW

It's #WorldMentalHealthDay and at StrawberrySocial we encourage open conversations about mental health. We believe in creating safe spaces where our team feel comfortable about sharing their thoughts and struggles. If you or someone you know needs support, here are some helpful resources: 🤳Talk to Samaritans anytime on 116 123, or by visiting https://lnkd.in/giTkzEs 📞Call the Mind Support line on 0300 102 1234 🗣️Text SHOUT to 85258 💬Talk to someone you trust 🧑⚕️Talk to your GP 📃 Encourage your organisation to sign up for Mind's Mental Health at Work Commitment here https://lnkd.in/dh2x857s

Last week's newsletter was packed with social media treats and trends to help social media managers optimise year-end campaigns. Here are the 5 most clicked links👇

RNIB: Redefining Sight Loss on TikTok! Think TikTok is all about dance challenges and funny filters? Think again! The RNIB is out there busting myths and sharing authentic content about sight loss, one powerful story at a time. 🙏 Here's what makes the RNIB stand out on TikTok: Seeing the World Differently: Their videos showcase the incredible talents and daily lives of people with visual impairments. They challenge stereotypes with humour, proving sight loss doesn't define who you are! Accessibility for ALL: The RNIB TikTok account prioritises accessibility, ensuring their excellent content can be enjoyed by blind and partially sighted viewers. They use text overlays to describe visuals, incorporate audio descriptions, and partner with visually impaired creators. Inclusion is Key: Their commitment to inclusivity showcases the RNIB’s core values and demonstrates their dedication to empowering people with sight loss. It's a breath of fresh air on TikTok, a platform where short, visually-driven content can often leave viewers behind. They're proving you CAN create engaging content for EVERYONE! Feeling inspired? Head over to the RNIB LinkedIn page and check out their socials! 📲 P.S. Want to learn how YOUR charity can leverage TikTok for good? Check out our blog post packed with inspiring examples! ➡️ https://lnkd.in/egXWdePv [Image Description: Aqua blue background with black dot print overlayed in the corners. In the middle of the page, a white box with a black border contains the title 'Is your charity on TikTok yet?'. There is a small box underneath the title saying 'Read the blog'. To the left of the box is a graphic with two hands holding a mobile phone, on the screen is an image of the RNIB TikTok page.]

If your organisation is struggling to turn casual followers into loyal fans, we're ready to help! A recent study from Sprout Social, Inc. found that 41% of marketers believe active engagement on social platforms fosters deeper connections with consumers, leading to increased brand loyalty and higher customer lifetime value. And we can't agree more! Our community management experts here at StrawberrySocial share tried-and-tested tactics that will help you build and sustain real connections with your audience and help turn casual followers into loyal, passionate supporters. This week, Liz M explains the importance of your brand voice: "Establish a consistent and authentic brand voice across all social media channels. Engage with your audience in a genuine manner that aligns with your brand’s personality. We work with Blue Cross UK and they do this really well – every comment or question from their online community gets a thoughtful response from a real human, and their community is highly engaged as a result." 🍓Get inspired! Read our blog for more tips, https://lnkd.in/dJYvPccc P.S. What's your go-to tip for building a strong brand voice? Let us know in the comments 👇 [ID: Red background with large clouds around the borders. There is a quote box in the middle of the page with a cut-out of our Liz M. sharing her expert tip, to the right. The quote reads: "Establish a consistent and authentic brand voice across all social media channels. Engage with your audience in a genuine manner that aligns with your brand’s personality. We work with Blue Cross and they do this really well – every comment or question from their online community gets a thoughtful response from a real human, and their community is highly engaged as a result."]

Concerned about online safety for your charity? Our experts can help! Our professional moderators and community management specialists are online safety fanatics. Here are four crucial online safety measures they recommend for every organisation: 🔐 Use tech and human moderators to tackle all issues. 🔐 Update safety policies as online laws evolve. ️ 🔐 Design clear guidelines to keep everyone safe. 🔐 Report changes and update the team and to stay relevant. What to learn more? Download our FREE Online Safety Checklist here: https://lnkd.in/eVpaW-a5

More UK charities are taking TikTok by storm, and we're loving it! The Cornish Seal Sanctuary is a shining example of how charities can effectively use TikTok. Their engaging and trending content showcases the incredible work they do in rescuing and rehabilitating seals. Here are 3 reasons why we think their content is awesome: 1️⃣ Storytelling Magic: They take us on heartwarming journeys with rescued seals, from arrival to release. Donors see the impact of their contributions firsthand. 2️⃣ Tugging Heartstrings: Emotional stories connect with viewers on a deeper level, fostering empathy and action. 3️⃣ "Fun Fact Friday": Engaging educational content keeps viewers coming back for more! Feeling inspired? Head over to the Cornish Seal Sanctuary's TikTok page and 'sea' for yourself! 🤳 P.S. Ready to make a splash with YOUR charity on TikTok?Our latest blog post is packed with inspiring examples and practical tips to get you started: ➡️ https://lnkd.in/egXWdePv

Turn Lurkers into Loyal Fans: Proven Community Management Tips! Building and nurturing an engaged online community is not just a feel-good activity - it’s good for business too 🙌 Research from Hubspot shows that active engagement within social media communities can boost brand loyalty, drive customer advocacy, and reduce costs associated with customer service. In our latest blog, we're sharing tried-and-tested tactics from StrawberrySocial's team of community managers to help you build and sustain REAL connections with your audience, and turn casual followers into loyal, passionate supporters. Here's a sneak peek: 👉 Engage with your audience in a friendly and authentic way, respond to comments promptly, and encourage community conversations. 👉 Make your community feel like a safe and welcoming space where members can connect and support each other. 👉 Share valuable content, offer heartfelt thanks, and listen to your community's needs. ➡️ Read the full blog post: https://lnkd.in/eKrADvnY P.S. We'd love to hear your tips too! Let us know what you would add 👇

How does your charity deal with online TROLLS? Being trolled online is serious business, especially for charities. Negative interactions online can lead to reputational damage and a loss of trust, impact fundraising efforts and ultimately undermine the charity’s mission. Importantly, persistent online harassment is upsetting for staff and volunteers and creates a toxic user environment ⚠️ To ensure your charity thrives on TikTok and handles negativity effectively online, we've worked together with Media Trust to bring you THE DECISION TREE ⬇️ Save this guide so you can decide HOW to handle comments from trolls quickly and efficiently, protecting your community and amplifying your charity's mission. Read the full article from Media Trust, and download the screen reader friendly decision tree here ➡️ https://lnkd.in/e29Cpw_X P.S. What are your experiences with online trolls? Let us know 👇

Discover the secrets of social media success from the pros! 🙏 We've tapped into our community of social media experts from amazing organisations to get their latest and greatest social media tips and tricks. Our final expert, Adel Hanily, Communications and Engagement Officer at CharityComms, emphasises the importance of experimentation in content planning: ‘Given how reactive social media can be, it’s easy for communicators to spend their days endlessly scrolling, sharing, and posting. However, this practice can quickly become overwhelming. Instead, review your analytics and focus on what key aspects make your posts perform well. Build experimentation into your plans to continue to find what resonates most with your audience.’ Read more insights from experts like Adel: https://lnkd.in/ek3JGhBH P.S. Share your content inspiration: Where do you find your best ideas? Let us know in the comments!👇