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Over the last twelve months, stori has been interviewing experts to find out how universities can be more efficient, using space to support staff and students AND generate an income. In a series commissioned by Kinetic Software, the team has spoken to experts with decades of experience to share knowledge and provide universities with new ideas to approach these mammoth challenges. In the latest installment, you can find out how some institutions are commercialising existing spaces for events and conferences while managing tensions between academic and commercial teams. Featuring Rachael Lee Hospitality Business Consultant, Amanda Pettingill and Jo Hardman #highereducation #universityspace #events #kineticvoices

What makes interviewing an expert so difficult? We asked former Guardian Universities Editor, Judy Friedberg... "It’s one thing asking questions that allow you to understand their work. It is quite another to make sure your future readers or viewers will understand. You have to give the expert the right prompts to simplify their knowledge. You want to end up with quotes for your marketing and comms that are crystal clear and jargon-free." Need some help? Our national journalists are skilled at interviewing academics for the media, we know EXACTLY how to help make your research relatable and memorable. Shake up your interviews with our latest stori workshop: How to get stand-out interviews, with Judy Friedberg. #universities #storytelling #interviewing #interviewingexperts

What makes an interview great? How do you bring emotion, relaxation, amusement and unpredictability to your case studies? What will make your university memorable? You need colour in your interviews and colour comes from small relatable details. But what makes an interview really memorable is when the colour is surprising. Something you won't get from a generic form sent out to students/academics... Give your interviews a shake up and make your colourful stories memorable with our latest workshop: How to get stand-out interviews, with former Guardian Universities Editor, Judy Friedberg. #interviewsneedcolour #studentstories #universities #makeitmemorable

And for today's task: trying to work out how to become an expert in ornithology... Research matters. But let's face it, not everyone in comms and marketing can be a specialist in every single subject. You don't have to be... Our journalists are experts in interviewing academics and students to create: ➡ Stories for your website ➡ Headlines for social media content ➡ Case studies ➡ Pitches to the media ➡ Reports  ➡ Awards entries  Leave it to us 🙋🏾♀️ - we'll get your story 📖 #higheredcomms #storytelling #researchimpact

Universities are making money, driving engagement, and boosting reputation. How? With a new approach to utilising available spaces... Here are 5 ways universities can be creative when commercialising their estates, in our latest interview featuring Amanda Pettingill, University of Nottingham, Jo Hardman, Lancaster University and Rachael Lee Hospitality Business Consultant, Academic Venue Solutions. Series led and supported by Kinetic, find it here: https://lnkd.in/etHYwZTQ #kineticvoices #HigherEducation #UniversitySpaces

Need a hand turning some very complicated research into a news story? No probs. We’ll interview your academics, create the content and provide you with all the social posts and headlines you need to get people talking about your research. #research #newsandmedia #researchcomms

Wondering where to start with the next press release? Don't bother! If you're trying to get your stories into the media, here are some of our top tips to get your content and ideas seen and talked about: ➡ Choose your outlet based on the content you’ve got  ➡ Think about the relationships you have with journalists ➡ Don’t bother with press releases, and avoid a batch mail out - it will only be deleted ➡ When you’re emailing, create a compelling subject line - imagine it’s a headline or social trail Hear from the journalists - get in touch with stori #nomorepressreleases #higheredmarketing #researchcomms

You’ve got an incredible piece of research to share, a topical event to link it with…how do you get it into the news? Our journalists are on the receiving end of your pitches, so we can give your teams the inside scoop on what’s new, how to get heard, and crucially how to lead the discussion on the issues your university wants to be known for. Get your research into the news in our workshop for up to 10 communications and PR professionals... #comms #higheredmarketing #research

Sometimes universities are operating with systems that don’t speak to each other. Jo Hardman from Lancaster University says "You've got to think about what you're trying to achieve and what's the best way to achieve it, rather than thinking that a new system is the solution..." Industry experts Rachael Lee and Jo Hardman talk about technology's crucial role in the success of university events and how institutions can overcome common challenges to create seamless experiences for all attendees. Catch it here: https://lnkd.in/ezrb3f7H Rachael Lee Hospitality Business Consultant | Jo Hardman | Kinetic #kineticvoices