🔦👻 Don’t Get Haunted by AR Nightmares! 👻🔦 This Halloween, let’s talk about the spooky scenarios every AR pro dreads: 👻 Non-Inclusion in Key Research: Nothing’s scarier than missing out on critical reports! Stay proactive in engagements to ensure your brand isn't overlooked. 👻 Executives Quoting Other Analysts: It’s horrifying when your exec references the competition’s insights! Address this nightmare with tailored spokesperson training. 👻 Treating Analysts like Journalists: Analysts need strategic, data-backed information—tricks from PR won’t cut it. Avoid this by tailoring your presentations. 👻 Turning Analyst Briefings into Sales Pitches: Analysts aren’t there to buy—they’re there to advise. Respect their role to build credibility and rapport. 👻 Ignoring Analyst Feedback: Crushing feedback rather than addressing it could come back to haunt you. Use analyst insights to refine your strategy instead. 👻 Being Haunted by Negative Coverage: Don't let a bad report linger like a ghost! Act swiftly with transparent communication and a proactive action plan. 👻 Ghosting Analysts' Information Requests: Disappearing on follow-up requests is a fast track to AR purgatory. Respond promptly to foster strong, lasting relationships 👻 AR doesn’t have to be a horror show! Don’t be a pumpkin—call on Starsighters for flawless AR and no frights. 🎃 Who are you gonna call? #ARNightmares #Halloween #AnalystRelations
Starsight | Analyst Relations
Public Relations and Communications Services
Starsight Communications is a new kind of B2B influencer and analyst relations agency, bold, hands-on and insightful.
About us
Starsight Communications is Europe's largest and voted by analysts as the IIAR> best EMEA analyst relations consultancy. Established by experienced AR practitioners, we offer growth companies the full scope of strategic expertise and hands-on tactics only enjoyed by blue chip vendors until now ; and support scale companies with flawless AR execution and insights.
- Website
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https://www.starsight.biz
External link for Starsight | Analyst Relations
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2021
- Specialties
- analyst relations, strategic communications, magic quadrant, peer reviews, influencer relations, forrester, idc, and gartner
Locations
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Primary
Get directions
London, GB
Employees at Starsight | Analyst Relations
Updates
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Starsight | Analyst Relations reposted this
Tech vendors & service providers - your buyers use Gartner analyst insight and research to justify their technology investments. If you apply those insights to your GTM execution strategy and align with what analysts are saying to buyers, you directly align to your buyers internal purchasing criteria.
As reported by TechTarget, 51% of tech buyers rely on analyst reports to create their vendor shortlists—and the influence of analysts extends well beyond this stage. With their unique market insights, analysts play a critical role in shaping product development and driving sales, making them truly influential industry figures. Our blog post delves into why analysts hold VIP status (Very Influential Persons) and deserve to be recognized as such. https://lnkd.in/enk42yvu #ARchat #AnalystRelations #IndustryAnalysts
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🌟 Wishing all who celebrate a very Happy Diwali! May this festival of lights bring joy, prosperity, and positivity to you and your loved ones. Let's embrace the spirit of togetherness and illuminate the path to success! ✨ #HappyDiwali #FestivalOfLights #DiwaliWishes
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As reported by TechTarget, 51% of tech buyers rely on analyst reports to create their vendor shortlists—and the influence of analysts extends well beyond this stage. With their unique market insights, analysts play a critical role in shaping product development and driving sales, making them truly influential industry figures. Our blog post delves into why analysts hold VIP status (Very Influential Persons) and deserve to be recognized as such. https://lnkd.in/enk42yvu #ARchat #AnalystRelations #IndustryAnalysts
Analysts are VIPs – Very Influential Persons.
https://www.starsight.biz
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💡 Top tips from industry analysts on acing your briefings! Ever wonder what makes a perfect analyst briefing? Check out these insider secrets from industry experts! From mastering your story to keeping it concise, these tips can help you stand out and build stronger relationships with the analyst community. Don't miss the chance to leave a lasting impression! 👉 Read more here: https://lnkd.in/gdZYQJAm #AnalystRelations #AR #ARCHAT
What are the top briefing tips from analysts?
https://www.starsight.biz
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It's predictions season! Enter the Canalys AI analyst soon? AR pros, gear up for the prediction season > https://lnkd.in/gy8nMkrn #ARchat
7 bold predictions from Canalys analysts at #CanalysForums2024. By 2027: ➡️ IT spending will hit US$6.3 trillion ➡️ Intel Corporation will separate its foundary business ➡️ Expect over 20,000 humanoid robots in our global labor force (Robin Ody says expect humanoid colleagues soon 😂 😂) ➡️ Biotechnology will be the fastest-growing segement (outpacing the tech sector) ➡️ Hyperscalers will deploy more in-house silicon than externally bought GPUs ➡️ A new top-five CSP will emerge, coming out from the GPU-aaS space following the lack of growth in crypto ➡️ EU regulators will cap total data center electricity consumption at 5% (of grid) as society becomes more power hungry Alastair Edwards Rachel Brindley Matthew Ball #CSP #Intel #Hyperscalers #Humanoid #IT #GPU #EU #Power #Electricity
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Is the Magic Quadrant the ultimate goal for any analyst relations programme? There are many firms out there covering niche markets where your company might be a better fit. Check out our list of vendor evaluations beyond Gartner, Forrester and IDC to see if any would help you reach your AR goals faster. https://lnkd.in/e9AjuwqP #archat #magicquadrant
Is there magic beyond the quadrant? The top alternative methodologies to the Gartner Magic Quadrant.
https://www.starsight.biz
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🚀 Focus on CCS Insight Predictions 2025: Get Ahead of the Curve Exciting times ahead at the CCS Insight Predictions 2025 event! In a rapidly evolving tech landscape, staying ahead requires more than just awareness—it demands deep insights and strategic foresight. From AI breakthroughs to the next frontier in connectivity, the conversations here will shape tomorrow’s strategies. Check out the event details and be part of the conversation that defines the future! #TechTrends #ARCHAT #AR #AnalystRelations #CCSPredictions2025 #ccsinsight Ben Wood Bola Rotibi Geoff Blaber Ian Fogg Martin Garner Simon Bryant https://lnkd.in/d32zcSt4
CCS Insight Predictions for 2025 and Beyond - CCS Insight
https://www.ccsinsight.com
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Gartner's first iteration of the emerging Market Quadrants (eMQs) have published - author Radu Miclaus explains below why they have created this new methodology for fast moving markets 🔽 If you're a vendor that has been invited to participate - check out our blog post on the benefits and challenges of doing so before committing to this ongoing research process: https://lnkd.in/enitxVZ2 #ARchat #analystrelations #Gartner
🥁 🔉 Introduction to the Gartner #EmergingMarketQuadrants (eMQs) for #GenerativeAI Gartner #GenerativeAI team just released a new update to the Innovation Guide for Generative AI Technologies (https://lnkd.in/eUxcUBYP) introducing the Emerging Market Quadrants for Generative AI. WHY? Faced with a fast-changing market like GenAI/AI, it can be incredibly difficult for Gartner clients to make a decision. If you wait just another week, a better option might emerge, but you can’t keep putting the decisions off week after week without risking falling behind your competition. As such, you need help identifying and assessingvendors/products and determining when to make your purchase decisions. With 100s of vendors to consider and rapidly evolving trends, clients need regularly updated market insights as well as a framework to assist in deciding the most critical questions they need to ask when evaluating vendors. To solve for this, and as a complement to the deeper dives of our more than 100 per year Magic Quadrants, which focus on narrow market scopes, the Emerging Market Quadrants take a two-prong approach: 1. First, we conduct ongoing information gathering from vendors via surveys as well as Gartner secondary research using publicly available information from vendor sites and software reviews. This is designed to mimic the process that buyers would use when researching vendors. (For all the vendor scores, see Tool: Vendor Identification for Generative AI Technologies. (https://lnkd.in/egS8Be4S) 2. Second, we apply a consistent scoring methodology across the vendors (e.g., start-ups, scale-ups and large vendors) and position them in the familiar quadrant format based on the scores. The quadrants serve as initial research points for buyers and support building their own framework for vendor shortlisting. The eMQs included: 💡 Generative AI Specialized Cloud Infrastructure 💡 Generative AI Engineering 💡 AI Knowledge Management Apps/General Productivity 🥁 Generative AI Model Providers (coming soon)
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Many AR programmes set their sights on inclusion in the Gartner Magic Quadrant, but there is a vibrant ecosystem of vendor evaluation reports out there from other analyst firms that could be important for the B2B technology buyers that your company is targeting (and we don't just mean the Forrester Wave and IDC MarketScape). Our latest blog post has a non-exhaustive list of vendor evaluation reports and what makes them unique according to the analyst firms themselves. Firms listed include BARC, Dresner Advisory Services, LLC, Everest Group, Fosway Group, Frost & Sullivan, GigaOm, Kaleido Intelligence, KuppingerCole Analysts AG, Nucleus Research, Omdia, PAC, QKS Group and Research In Action. Thanks to those who provided their comments for the blog post - if your firm has a vendor evaluation report and isn't listed yet, please let us know who could provide a comment for us to include! #analystrelations #ARchat #GartnerMQ #ForresterWave #IDCMarketScape #VendorEvaluations https://lnkd.in/e9AjuwqP
Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.
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