Konami Digital Entertainment has won its latest battle with rival EA SPORTS by securing exclusive deals with AC Milan and FC Internazionale Milano. Konami’s eFootball will be the only video game to feature official team names, kits & logos of Lega Serie A’s two Milan clubs for the 2024-2025 season. ✍ Jonathan Rest 🔗 https://lnkd.in/edq4X4yR
About us
SportBusiness works with sports organisations around the world to provide the intelligence they need to unlock value and grow their businesses. Over the last 25 years, we have earned the trust of a wide range of stakeholders in the sports industry. Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on the depth, accuracy and credibility of our information, data, and analysis. Our portfolio consists of SportBusiness Media, the most trusted independent source of media rights values and deals globally, SportBusiness Sponsorship, a leading source of global sponsorship deal data and activation studies, and SportBusiness, our daily news, insights, and analysis service for globally minded professionals in the industry. Alongside our regular reporting, we provide business intelligence and advice to help our clients develop their businesses. SportBusiness is at the heart of the business of sport, giving our clients the competitive advantage to compete globally.
- Website
-
http://www.sportbusiness.com/
External link for SportBusiness
- Industry
- Business Content
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Sport, Business Intelligence, and Data
Locations
-
Primary
The Record Hall
16-16A Baldwin Gardens
London, England EC1N 7RJ, GB
-
1001 Brickell Bay Dr
Miami, Florida 33131, US
-
3 Temasek Ave
Centennial Tower, Level 18
Singapore, 039190, SG
Employees at SportBusiness
Updates
-
Santander has secured a central sponsorship agreement with Formula 1 from the start of the 2025 season. This comes after the financial services company announced its decision not to renew its deal with Scuderia Ferrari beyond its expiry at the end of the current #F1 season. ✍️ Matthew Williams 🔗 https://lnkd.in/eqmA4-Se
-
EXCLUSIVE: Amazon is on the verge of acquiring exclusive domestic rights to Campeonato Brasileiro Série A matches from 2025 onward, SportBusiness understands. Amazon Prime Video would join Record, YouTube and Globo as broadcasters of the league, in a deal to exclusively show one match per week from 2025 to 2029. ✍️ Callum McCarthy 🔗 https://lnkd.in/gA-JGmrr
-
EXCLUSIVE: Ferrari is in advanced talks with Pernod Ricard over a sponsorship agreement, SportBusiness can exclusively reveal. The French beverage giant, which owns 240 brands including Absolut and Chivas Regal, recently invested in Lewis Hamilton’s non-alcoholic tequila company, Almave. This would mark Pernod Ricard’s debut #F1 team sponsorship, building on its recent high-profile partnerships with Paris Saint-Germain and Arsenal. ✍ Matthew Williams 🔗 https://lnkd.in/eVuxWwtX
-
💲 College football is now America’s third-largest sports business, worth billions in media rights and sponsorship. 📈 But as media rights deals continue to grow, universities are taking control of their own destinies, manoeuvring between conferences to create more competitive and lucrative competitions. 🏆 With the new academic year underway, Shawn Medow explores how college football is evolving into a national super league. FREE TO READ ➡️ https://lnkd.in/etS-hWbC
-
ESPN has secured a 12-year renewal for its US Open rights, extending its coverage through 2037. While ESPN retains coverage, the (USTA) United States Tennis Association will now take over its host broadcast duties. ✍ Maria Kholodova 🔗 https://lnkd.in/eSThGYxs
-
US college sports’ media rights are valued at over $4bn in 2024, placing them among the top five most valuable sports categories globally. Media rights are at the forefront of the collegiate athletics business, with values increasing by 12% from 2023 as schools swap conference in search of greater revenues. For comparison, the Premier League’s global media rights earnings stand at about $4.2bn, underscoring college sports' popularity in the US. ✍ Maria Kholodova 🔗 https://lnkd.in/er4PjtPc
-
As a Premium Partner of #Paris2024 and Presenting Partner of ‘Marathon Pour Tous,’ the first-ever mass participation event in Olympic history, Orange and its agency, Havas Play, took a strategic focus on running—a ‘connected sport’ where technology plays a crucial role. Matthew Glendinning speaks with Aiyoub Manat about the impact of Orange's initiatives on brand visibility and community engagement. 🔗 https://lnkd.in/egEiUkcJ Havas Play 🇫🇷
-
Cosmetics brands are increasingly backing women’s sports, and E.L.F. BEAUTY is the latest to join the trend. 💄 The brand recently signed on as the global sponsor and ‘exclusive skin & cosmetic partner’ of the Billie Jean King Cup—a partnership CEO Kerstin Lutz calls a ‘great brand fit.’ 🎾 This partnership, brokered by Billie Jean King Enterprises, marks e.l.f.’s first sports competition sponsorship, moving beyond athlete endorsements. 🌍 Over the three-year deal, the brand plans to expand its 38% market share among U.S. teens and focus on European consumers. ✍ Ben Cronin 🔗 https://lnkd.in/e3Vvdenu
-
EXCLUSIVE: American Express is in advanced talks to become a second-tier Official Partner of Formula 1, upgrading its current regional sponsorship, SportBusiness can exclusively reveal. American Express is expected to pay a premium due to high competition in #F1's payment services sector. ✍ Matthew Williams 🔗 https://lnkd.in/eUzmqR-D