Sopro

The State of Prospecting 2024 is NOW LIVE! 🌟 Designed to help you sell more in 2024, the world's most comprehensive prospecting report is now at your fingertips 🌎 🔍 Explore data and insights from: 75.2 million emails 22,120 multichannel prospecting campaigns 377 senior decision-makers 82 top industries 8 years of expertise Spoiler Alert 🚨 The industry is evolving, and it’s time to elevate your strategy: "75% of B2B companies report better results when email prospecting is combined with other outbound marketing channels." Stay ahead of the competition with a prospecting strategy that will turbocharge your sales and marketing game in 2024. Read the report now: https://bit.ly/3U2v6tr

📧 New Rules for Bulk Email Senders: What You Need to Know 📧 At Sopro, we’re always keeping an eye on changes in the email landscape to ensure your campaigns run smoothly and effectively. Google and Yahoo have introduced new rules for bulk email senders, and here’s what that means for you: 🔹 Stricter authentication: Senders must have proper DKIM, SPF, and DMARC protocols in place to avoid being flagged as spam. 🔹 Clear unsubscribe options: Ensuring recipients can easily opt-out is now more important than ever. 🔹 Engagement matters: Low open and engagement rates could lead to your emails being throttled, so maintaining high-quality recipient lists is key. These changes aim to reduce spam and improve user experience, but it also means bulk senders need to step up their game to meet compliance and deliverability standards. At Sopro, we’re ready to help you navigate these new regulations, ensuring your outreach is effective and compliant. Let’s keep your emails landing in inboxes, not spam folders! #EmailMarketing #BulkEmail #Deliverability #Sopro #Google #Yahoo #EmailCompliance

How to empower your sales reps with B2B buying signals to identify ready-to-buy prospects 👇👇👇 In our latest episode, Chief Innovation Officer Rob Harlow breaks down various intent signals, including hiring trends, tech usage, competitor contracts and more. Listen to Rob unpack all of this in the clip below. ▶️ To watch the full episode, head to the comments! #B2Bsales #intentdata #salestech

🔥 Fireside Chats has LANDED! 🛬 We're excited to introduce our brand-new video series featuring Sopro’s co-founders, Rob Harlow and Ryan Welmans. Tune in as they spill the tea on the hottest trends in B2B sales and marketing. ☕👀 In our first episode, we explore buyer intent and its game-changing impact on B2B sales outreach. Discover how to: - Track key signals like website activity and hiring trends - Leverage first-party data for perfect timing - Connect with prospects naturally, without coming off as "stalkerish" 😅 Ready to elevate your sales game? 👉 Watch the full episode now and see how buyer intent can help you engage with prospects at the perfect moment. 🎥 Tune in here: https://bit.ly/47KUclv #BuyerIntent #SalesTech #Prospecting

We just wrapped up a fantastic workshop in Skopje: "Crafting Your Legacy: Designing Your Journey as a Parent," led by the talented Ana Saltirova Davidovski. This session was a valuable exploration of how parenting and career growth can coexist in today’s fast-paced world. Our team explored modern planning frameworks to define their goals and create actionable roadmaps that align with both personal and professional aspirations. The conversations sparked fresh ideas and inspired everyone to think about the impact we can make together. 🌟 #LifeatSopro #Workshop #DiversityAndInclusion 

Strike while the iron's hot. 🥌🔥 In today's sales environment, buyer intent data is a game-changer. When a prospect signals high intent, it’s the perfect opportunity to engage—right then and there. But how do you ensure you're ready to act at the right moment? That's where Sopro's intent tracking tech come in... Here's how we help you stay ahead 👇 ✅ Real-time alerts: Receive immediate notifications of high-intent activity, so you know exactly when a prospect is ready to engage. ✅ Direct mobile numbers: No delays. Our tools provide mobile/cell numbers, allowing you to reach out directly and act without hesitation. ✅ Relevant conversations: With detailed prospect history at your fingertips, you’ll know what matters to them = personalised, meaningful interactions. 🤝Take the guesswork out of sales. Start leveraging buyer intent to transform your outreach into conversations that count: https://bit.ly/4eDWHZ3 #BuyerIntent #SalesStrategy

AI is shaking things up in the business world - whether it's wowing your customers or making your daily tasks a breeze. But we know it can feel a bit like… 🤯 “Wait, what does this all mean for me?”   Cue the big question: How do you make AI work its magic without losing that all-important human touch?    That’s where our State of AI Report comes in. 👀 We're spilling the secrets on how to use AI to level up your customer experience, boost efficiency, and stay true to your values (because robots aren’t taking over just yet 😉).   Ready to see how AI can unlock real value for your business? 🔗Link in the comments. #AI #Bizdev #B2Bsales

As email open rates continue to lose their significance, it's time we focus on what really matters - engagement and conversion. At Sopro, we're always adapting, and our latest blog explores how the shift from open rates impacts email marketing strategies. Discover why this change is crucial for success in 2024 and beyond. Check out our blog on the end of email open rates for insights 💡 #EmailMarketing #LeadGeneration #MarketingStrategy #OpenRates

Break the silence ❌ Getting ghosted by prospects? Sopro helps B2B companies connect with the right decision-makers in the right businesses through expert-run multi-channel outreach campaigns. The result? ✅High-quality leads straight to inbox ✅Consistent, reliable sales pipeline No more chasing down prospects. No drop-offs. Ready to sell more? Book a personal demo here: https://bit.ly/3TzJ8lg

Yesterday, our Head of Product Maja Saveska hosted an incredibly inspiring session on Product Discovery that was full of fresh ideas and practical wisdom. So, what’s Product Discovery all about? It’s the art of figuring out precisely what to build to tackle real customer problems while aligning with business goals. Maja shared her insights on unlocking new ways to deliver value for both our clients and the business. Why? Because the foundation of building the right product is understanding genuine customer needs and validating ideas early on. A massive shoutout to Maja for leading such a powerful session that’s received well-deserved recognition! 👏🌟 #ProductDiscovery #LifeatSopro