Social Hit

POV: You need a repsonse ASAP and but their automated email just told you they're OOO.

EGC = Employee Generated Content 📱 We have been saying (and doing) this for a LONGGGG time, EGC is so powerful in showing brand personality and creating authentic relationships between a brand and their audience.  We’ve been creating EGC as an agency to enhance Social Hit’s brand since day one, just like a personal brand, this has a lot more leverage than a generic brand profile. No one knows your brand like your employees, their literally your best ambassadors and a cost-free way to market your brand. If you want to get on board, here are some brands with top EGC on TikTok: @socialhit_ @sistersandseekers @wearetala @faytlabel @desvuclothing @theattnseeker @runna @thenitrobar 🤔 Who would you add? The proof is in the pudding - out EGC video son the SocialHit TikTok account have amassed millions of views ⬇️

Decoding Gen Alpha Slang (more mind baffling than algebra) As a Gen Z agency, we like to think we’re pretty cool 😎 However, there’s been a trend on TikTok that discusses Gen Alpha slang and it was making us feel a little old🥲 so we took matters into our own hands and studied this new language - save these to stay down with the kids: - That’s podium = that’s fire/unreal - Skibidi = bad - Preppy = boujee but cute, pink, Lululemon vibes - Aura = the next rizz - Chat = addressing an audience - Sigma = good/best - Mogging = more attractive than others  - Ohio = weird - Mewing = work on your jawline/ trying to look atractive - Fanum Tax = taking someone else’s food  - Cheugy = uncool - Bop = someone who sleeps around  - Doomer = negative person 📹: team2moms on TikTok

As we move into the second half of the year (literally how what when who where has that gone????) we thought we’d do a recap of our top 5 marketing campaigns so far in 2024! 1. We can’t not mention the IT-GIRL of the year…Sabrina Carpenter👑 She is absolutely glowing and her marketing team appear to be always working overtime. Not only have her songs been some of the most viral TikTok sounds this year, but her marketing collaborations are just the perfect fit. The Sabrina Carpenter x Blank Street campaign promoted her song ‘espresso’ and was the perfect choice for Blank Streets audience. 2. Specsavers may have pulled of the marketing stunt of the year! It was the talk on social media for days when a Specsavers van had appeared to crash into a bollard - a humorous way of hinting towards their ever famous tagline ‘Should’ve gone to Specsavers’ and reminding people to book their eye test 🤓 3. Surreal, the slightly weird yet wonderful cereal brand who’s marketing has been unmissable this year. In particular, there ‘Gainsburys’ advert for their launch into Sainbury’s utilised sarcasm and humour in best way 💪 Their definitely one to follow on socials, their brand tone of voice is just hilarious! 4. Waitrose’s marketing effort was fenced off by the council, which makes it all the more entertaining. Their wonky billboard delivered a message to their customers that their prices were dropping in a unique way and it certainly got people talking ⬇️ 5. The Ordinary skincare brand took a giant bottle on tour around the River Thames 🇬🇧 to promote a new formulation of their best seller. I mean, just think about all the UGC they would of got! It’s funny, creative, and anyone who took a picture of the bottle and came into the store got free goodies. What have been your favourite marketing campaigns this year? 🤷♀️

POV: When a premium brand ghosts your onboarding call, but you'd already told your mum about it and made some pretty pitch decks:

Brand are doing too much 😬 As brands grow, many fall victim to expanding into different avenues and losing their core brand positioning, their ‘why’. The reality is, it’s much better to be the absolute best at one thing, than average at lots of things, otherwise your going to be outdone by competition. It’s like having a glass of squash, the more you water in down, the weaker it becomes. Take department stores for example, Debenhams literally died 🪦 We are seeing a shift in the way brands are simplifying their messaging due to a change in consumer behaviour. Consumers are increasingly wanting transparency, and becoming pickier with the brands they buy from. Small, independent businesses, or the brands that are focusing their efforts into streaming their business and acting as an agile small business, are being favoured. A brand impressing us right now by really making this move? Gymshark. Gymshark have focused their message to ‘We Do Gym’ which leave no questions as to what the brand does. Their not trying to cater to every sport, they specifically are the best for the gym. Particularly since Covid, the amount of sportswear and athleisure brands has sky rocketed, so focusing your marketing and brand strategy in this industry is a smart move as you’ll stand out and won’t be watered down. Their billboards are humorous and encapsulate everything ‘gym’ effortlessly. And that’s because that is what they do and what everyone in their team is about, and it truly shows. Keeping your ‘why’ as a brand the same and the justification behind every new product or decision is so important in building trust, authenticity and staying focused as a brand whilst growing and building up. It’s the only way to keep everything on the rise. So a message to brands: simply be simple💁♀️

When you come back to the office after annual leave and someone's sat in your seat...

Five ways to dramatically improve your Friday in the office: - Don't come in. WFH in the garden and get a tan 😎 - Grab a Maccies breakfast on your way in (but just know you'll have to get a hash brown for the rest of the team too 👀) - Spend the first 20 minutes of your day discussing where you're all going to go for team lunch 🤤 - Reserve the whole afternoon for making TikTok content so you don't have to do any worky work 🤓 - Leave half an hour early, because you've worked a whole week and you deserve it ✨ What else would you add to the list?

TikTok isn't as easy as Meta. And we mean that in the best possible way. Average content can still make you money on Facebook Ads, with an average CTA of £8-12. It won't on TikTok. TikTok Ads will ONLY perform if you have A1 quality content. It requires a far more in-depth understanding of what hooks your audience in and makes them convert. BUT: When you get it right, the return is HUGE - and with a much lower CPA. Don't believe us? We've shrunk a client's CPA by 50% before by switching on Spark Ads. AND put processes in place to keep them low. Meta could never 💅

Think Q4 is still far away? 👀 Think again. Q4 is the busiest time of year for ecommerce brands. They're already planning their Black Friday campaigns and it's only July! And don't even get us started on Christmas... Believe it or not, Q4 is only round the corner and your clients need you to be prepared and ready for all that it requires. This means: - polished paid ad creatives - strong gifting campaigns - UGC in the pipeline Don't get caught off-guard - start planning your content strategy while you still have the luxury of time. If your brand doesn't, another brand WILL👀