Introducing Snowplow's AI Agent Analytics Data Application, Powered by #SnowflakeCortex! This new cutting-edge application helps brands measure the impact of their Generative AI investments on the user journey and digital experience. By collecting usage analytics, performing sentiment analysis, and measuring the effectiveness of LLM-powered agents, brands can calculate ROI, identify optimizations, and gain insights on user behavior. We're excited to be one of the first to help you understand the customer impact of your Gen AI investments. And we're delighted to be doing it alongside our friends at Snowflake. Click the link in the comments to find out more! 👇 #DataCloudSummit #AI #Analytics #DataDriven #GenAI #LLM #AIDataCloud #SnowflakeSummit2024
Snowplow
Data Infrastructure and Analytics
London, England 13,737 followers
Next-gen Customer Data Infrastructure (CDI)
About us
Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. Companies like Burberry, Strava, Auto Trader, and DPG Media use Snowplow to collect and manage real-time, structured and unstructured behavioral data governed in their cloud data platform. Thousands of companies rely on Snowplow worldwide to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, optimize differentiated customer experiences, and detect fraud. Learn more at www.snowplow.io.
- Website
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http://snowplow.io
External link for Snowplow
- Industry
- Data Infrastructure and Analytics
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Web analytics, Data warehousing , Web and event analytics, Data pipeline and algorithm design and execution, Amazon Web Services including EMR, Redshift and Dynamo DB, Data Analytics, User Engagement, Data Mapping/Modeling, Data Collection, Real-Time Event Data, Marketing Analytics, Digital Analytics, and Composable CDP
Products
Snowplow
Big Data Processing & Distribution Software
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized marketing.
Locations
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Primary
3rd Floor, 48-50 Scrutton St
London, England EC2A 4HH, GB
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33 Arch Street, 17th Floor
Boston, MA 02110, US
Employees at Snowplow
Updates
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The future of AI-powered customer experiences hinges on the strategic integration of structured, first-party data with unstructured, zero-party data. But how do these two data types work together? Join Snowplow's John Bourous and U of Digital's Myles Younger for this week's upcoming LinkedIn Live on unstructured data. During the session, they'll discuss how you can blend first-party data with unstructured, zero-party data to create hyper-personalized customer experiences. Don't miss it! Save your spot. ⬇️ https://lnkd.in/eu9UYNDj #AI #CustomerExperience #DataStrategy #Personalization #DigitalTransformation
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Introducing Snowplow’s Marketing Attribution & Optimization Data App – your solution for optimizing marketing performance using first-party behavioral data. The new Marketing Attribution & Optimization Data App provides marketers with the powerful multi-touch attribution models they need to track customer journeys across multiple channels. It uses Snowplow's first-party behavioral data from your own warehouse or lake to give you unbiased, accurate results - free from third-party influence. The App allows marketers to effortlessly explore campaign performance with customizable dashboards that provide clear, actionable insights and model comparisons. Plus, the App makes use of Snowplow data, which is AI-ready and allows data scientists to build advanced machine learning models to improve marketing performance even further. Take control of your marketing strategy and maximize your campaign success today! Read more: https://lnkd.in/eiAyM2cX #MarketingAnalytics #DataDrivenMarketing #Attribution
Introducing Snowplow’s Marketing Attribution & Optimization Data App
https://snowplow.io
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Snowplow customer, Flutter Entertainment , is hosting a charity cricket event this Thursday to raise funds for Cure Leukaemia. We could not be more excited to sponsor this event for such an important cause. Help Flutter reach its goal by donating today!: https://lnkd.in/ePpfWvan
Support Cure Leukaemia- Flutter's UK Charity of the Year for 2024!
justgiving.com
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AI-powered predictive analytics is transforming marketing for the better. Gone are the days of one-size-fits-all marketing. With AI, you can now predict what your customers want before they even know it themselves. This means more relevant ads, higher engagement, and better ROI. But how exactly do you achieve this? Snowplow's Adrianna Shukla explores how the combination of Snowplow data and Google's Smart Bidding can supercharge your marketing ROI. 👇 https://lnkd.in/eZWj-pPQ #AIMarketing #PredictiveAnalytics #PersonalizedCampaigns #MarketingInnovation
How Google's Smart Bidding Enhances Marketing ROI with Conversion Data and Attribution from Snowplow
https://snowplow.io
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We’re excited to announce the launch of Snowplow's Ecommerce Analytics data app! Available from today, this powerful data app offers seamless data transformations, customizable models, and secure, instant data access. It's not just a tool. It gives a competitive edge in retail, allowing for data-driven decisions, better customer experiences, and sustainable growth. You can request a demo here: https://lnkd.in/dP2UKv-E. Snowplow's Ecommerce Analytics data app is designed to tackle today's challenges in retail and ecommerce. From data fragmentation to a lack of real-time insights and a growing need for more customization and security. With Snowplow's Ecommerce Analytics data app, you can go beyond basic sales metrics. It helps you optimize your ecommerce channels without relying on third-party tools. You’ll also receive accurate, real-time data on revenue, buying trends, checkout paths, and payment methods—all in one place! When paired with our data pipeline and management tools, it adds significant value. Ecommerce teams get a complete view of customer interactions. Meanwhile, data scientists access rich behavioral data for in-depth analysis and machine learning. We're excited to see what you can do with the new Ecommerce Analytics data app! Read more: https://lnkd.in/dPUdd2uJ #EcommerceAnalytics #DataDrivenDecisions #CustomerInsights #AIReadyData #FirstPartyData
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Maximizing ROI with Data-Driven Marketing Attribution Struggling to measure ROI across multiple campaigns and channels? Join our LinkedIn Live session to see how Snowplow's Marketing Attribution Data Application can help. This tool offers clear, customizable reports and visualizations from your own data warehouse or lake, giving you an accurate view of marketing performance.
Maximizing ROI with Data-Driven Marketing Attribution
www.linkedin.com
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⏲️ We're less than 24 hours away from our next LinkedIn Live – Maximizing ROI with Data-Driven Marketing Attribution – which takes place tomorrow at 11am EST / 4pm BST. Join Mo Miah Senior Solutions Engineer at Snowplow, as he shows you how to accurately measure ROI across multiple marketing campaigns and channels using our Marketing Attribution & Optimization Data App. Secure your spot using the link below. ⬇️ https://lnkd.in/eeb5cDNZ #MarketingAttribution #DataDrivenMarketing #ROIMaximization #DigitalMarketing #MarketingStrategy
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In recent years, the term 'zero party data' has grown in prominence. Why is this? And what exactly does it mean? In our latest blog post, we explore what zero party data is, why it's important, where you can find it, and how you can use it to drive business success. https://lnkd.in/eRNFNY4S #ZeroPartyData #DataPrivacy #CustomerData #DigitalMarketing #DataStrategy
What is Zero Party Data?
https://snowplow.io
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Did you know, Google's Smart Bidding can use Snowplow's rich behavioral data to optimize ad spend and targeting? This powerful combination can help you to boost conversions and improve your return on ad spend. Want to find out how? Snowplow's Adrianna Shukla explores in our latest blog. Click the link in the comments to learn more. ⬇️
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