SMG

"A rising tide floats all boats." 🌊⛵ Thank you to everyone who made RMS UK '24 unforgettable—especially those who traveled from around the world 🌍 As Fiona Blades puts it, retail media is an untapped powerhouse, and we’re just getting started. "We won’t be having a retail media summit in a few years; we’ll just be talking about media." — Samuel Knights All on-stage talks will soon be available on demand. For now, enjoy the highlights in the video, and see you next year! 🥂💛 Katie Streeter Hurle | Matt Richardson | Sean Crawford | Jessie Bove Dowd | Samuel Knights | Emma Dean | Chris Riegel | Jessica Myers | Bianca Hall | Jenny Holleran | Dean Harris | Lee LeFeuvre | Matthew Lee | Daniel Torres Dwyer | Cyndi Loza | Path to Purchase Institute Retail Media Summit UK | Retail Media Summit | Retail Media | Commerce Media | Connected Commerce

Curious about what makes our Media team special? ✨ With our Digitial Media Executive recruitment day coming up on the 7th of November, we caught up with Molly Tormey, Senior Digital Media Executive, to get an inside look into life on the team. Molly shared insights into the team's collaborative spirit, problem-solving approach, and recent successes. 💬 When asked about a recent win, Molly highlighted an exciting project: "A client tasked our media team with delivering a strong ROI on an open-brief campaign. Given full flexibility, we collaborated with the Strategy, Insights, and Boots Data Science teams to optimise our audience targeting. By focusing on new segments, like targeting 'browsers' instead of just 'shoppers,' we saw a major lift in sales. This success has since inspired similar approaches in future campaigns!" 👉 Does this sound like a team you’d love to join? Register for our Digital Media Executive Recruitment Day here: https://lnkd.in/e_rv5EpE Remember... ✨ You’re brave. ✨ You’re brilliant. ✨ You could be one of us.

At Very Media Group, we’re all about creative integration. 💫🩷 It creates a consistent shopper journey and builds a true brand-retailer partnership, turning channel focused retail media into campaigns that boost brand equity.   Across our larger campaigns and events, we work closely with The Very Group’s creative and visual merchandising teams, ensuring every campaign is integrated and unmistakably recognisable as a Very activation.  Take our recent AW Beauty campaign for example … With Party Season being a key moment for Very shoppers, we jumped on the chance to align our AW Beauty campaign with The Very Group’s Partywear fashion campaign, with a unified look and feel. Everything from the location and styling to models and creative elements, was carefully matched. So, despite technically being two separate campaigns, one driven by the Very fashion platform and the other by our beauty partner brand, they come together seamlessly, delivering a strong cross-category message. This approach has become a go-to with our Peak campaigns this year—keep an eye out for Must Have Toys, Christmas, Black Friday, January Sale, and Wellness events! Thanks to our partner brands for collaborating with us on this creative execution SharkNinja, Elizabeth Arden, Remington, Rimmel, Max Factor, and Philips - the ultimate line up for feeling and looking fabulous this party season. ✨💃 Niamh Kelly | Kate Bremner | Simon Harvey | Michelle Miller | Alex Derby | Tina Evans | Sophie Finn | Sophia Beayou | Julie Phelan

Getting your retail media strategy right is a bit like planning a dinner party with separate hosts. Without proper coordination, you could end up with five desserts, no main course and a fridge full of wine! Recently, Head of Coop Media Network Dean Harris gave the keynote presentation at IGD Connected Live. And the theme of the day was? Collaboration. If done right, it can be used to supercharge your retail media. In our latest article, Deans shared his 3 top pieces of advice in helping your brand maximise performance and deliver campaigns with impact across the whole marketing mix; ➡️ Leverage retail media as a catalyst ➡️ Break down silos to maximise impact ➡️ Focus on early collaboration to deliver stronger campaigns Read the full story below 👇 #collaboration #retailmedia #strategy

I am thrilled to share that SMG has proudly partnered with the Ascendant Network to bring their hugely successful RMN Boot Camp concept to Europe. For the past 16 years, SMG has been a pioneer in connected commerce, partnering with retailers and brands to deliver unmatched connected commerce experiences. When you combine our approach with Ascendant's north star - to lift the commerce advertising industry - we could not be more excited to help launch this new community in Europe. The inaugural RMN Europe Boot Camp will take place on the 12th and 13th of November in London, and the event agenda is already shaping up with some excellent speakers from the likes of Ahold Delhaize, Mondelēz International, Uber, REWE Group, Nectar360, Tesco Media and Insight Platform, Co-op Media Network, Boots Media Group, THG, Deutsche Telekom, Currys plc, Mars & L'Oréal to name just a few. Having attended several of the Americas' Boot Camps curated by Susan MacDermid, Marti Funk, and Karen Kirkwood, I'm looking forward to the powerhouse sessions and unrivaled networking with existing and new partners alike, alongside my fellow SMG'ers Samuel Knights, Helen Johnson, and Bianca Hall. The event is nearing capacity, but if you would like to be a part of this #retail, #brand, #agency and #tech community, please do reach out. See you in London! #togetherwerise

Step into the future of commerce media at the very first RMN Europe Ascendant Boot Camp 🔮 Happening Nov 12-13 in London, this 1½-day event is all about global best practices in commerce media, brought to the UK by Ascendant Network x LiveRamp x SMG & McKinsey & Company. Expect a full-on deep dive into the latest in retail media networks, alongside some honest conversations that only happen behind closed doors 🤐 Ascendant Network's unique “frieNDA” (no press, no recordings) means we’re setting up a space for real, off-the-record conversations. Here’s what’s in store 👇  🏷️ 8+ hours of programming Keynotes and powerhouse sessions covering key trends, full-funnel excellence, and cross-border best practices in digital and in-store. We’ll dig into the latest in tech, data, and content partnerships.  ⭐ Small-group breakouts Safe, inclusive spaces to candidly compare notes on challenges, wins, and market dynamics. 🟡 8+ hours of networking Plenty of time to connect with industry peers, share insights, and explore new partnerships. With speakers from Tesco, Boots UK, Uber, Mars Wrigley, GroupM, Co-op, Deutsche Telekom, and more, this is an incredible chance to connect, learn, and grow together in this rapidly evolving world of commerce media. Spots are limited; if you'd like to request an invitation, please contact Sean Crawford for more details. RMNEurope | AscendantBootCamp | CommerceMedia | RealTalk | InclusiveNetworking

The final 'Talking Shop' webinar of the year is here and we’re teaming up with Very Media Group to explore the impact of creative in retail. 🍿 Hear from Lee LeFeuvre, Chief Commercial Officer (SMG), Garry Munns, Creative Director (SMG) and Laura Jones, Head of Very Media Group, as they share insights on how powerful creative captures audiences and drives real results. More speakers will be announced soon. 👇 Register now to secure your place.

Looking forward to the Retail Media Days event by Dataxis in a couple of weeks in NYC! Join Ben Weisel of DICK'S Sporting Goods, Michael J. Krans of Macy's and I as we discuss "The Challenge of Reliable Attribution" in retail media moderated by Alicia Esposito of Retail TouchPoints. Judging by our panel prep, it will be a diverse discussion as RMNs continue to build their capabilities and organizations to best service their brands, while balancing the economics on the operations of running a media network. See you there! SMG Threefold

Disrupt the normal with the pioneers in connected commerce 👇 We’re hosting a virtual recruitment day for Digital Media Executives on Thursday, 7th November - here's your invite to join us. ➡️ About the role You’ll work closely with industry experts to activate and optimise paid media campaigns. You’ll have end-to-end ownership of 1PD campaigns, collaborating with senior team members. ➡️ What we’re looking for Experience in social media buying (programmatic experience is a plus), strong analytical skills, a team-oriented mindset, and most importantly - a passion for learning and innovation. Sound like you? Register your interest here: https://lnkd.in/e_rv5EpE Remember... ✨ You’re brave. ✨ You’re brilliant. ✨ You could be one of us. Pippa Jones | Emilia Perrin | Archie Watson | Charlotte Urban

Highlights from Retail Media The Next Chapter🎬✨ Earlier this month, we hosted our annual BMG conference bringing together partners from Boots UK and SMG to reflect on the past year and share the next chapter of plans and innovations for our brand partners. The energy in the room was incredible - buzzing with excitement about what’s coming next 👀 Catch the highlights now and find out what our brands and partners are most looking forward to in the future of retail media at Boots UK 💙 #RetailMediaTheNextChapter #BMGConference #RetailMedia Ollie Shayer | Georgia Martin | Jessica Cowling | Pete Markey | Lee LeFeuvre | Samuel Knights | Rosie Houston | Katie Addison | Jess Hannigan | Sohayla Worth | Aimee Bagshaw | Hannah Ketteman | Kat Jackson | Rebecca Hitchings | Richard Stead | Alice Rafferty | Harleen Badwal | Danielle Lynch | Sebastian Charles | Sophie James