Robot Food

The festive season is here, bringing with it a wave of heartwarming campaigns trying to capture those nostalgic, magical ‘moments.’ But with consumers tuning out overused tropes, has this approach lost its sparkle? In our latest newsletter, we explore whether ‘moments’ still resonate or if their magic has faded. 🎄✨ Grab a cup of something warm, and let’s dive into some light festive reading before we all sign off for the holidays.👇

The new year is just around the corner—the perfect time to break the mold, shatter conventions, and carve out bold new paths. 🚀 In 2024, we pushed boundaries, sparked conversations, and delivered our most exciting work yet. Want to see how? Dive in to explore the projects that made 2024 unforgettable. 👇 https://lnkd.in/e3X2GZ3w

We’re thrilled to welcome Matt as our newest Senior Creative Strategist, bringing fresh ideas and unstoppable energy to the team. ✨ A fun fact about Matt - he’s an obsessive runner, regularly logging upwards of 100km a week. Time he spends pondering the mysteries of life, and occasionally the inner workings of creative brand strategy. 🏃 “Robot Food have been on my radar for years, and I’ve long admired their unique creative approach. I’m chuffed to now be making the ‘them’ an ‘us’, getting to grips with everything strategic.”

Breaking the Status Quo! 😎 In this video, Simon Forster and Jess Cook dive into what makes a Challenger Brand tick—brands that don’t just play by the rules but rewrite them to stand out. We unpack how challengers align with purpose, embrace bold creativity, and unlock extraordinary opportunities. 👇

How do you disrupt the Pet Food industry? 🐾 Watch Simon Brown, CEO of Sniffers Pet Care, talk about working with Robot Food to create challenger pet food brand NAW, how it’s completely transformed his business and why it’s easy to sell hairy ears when you’ve got the right brand!

💥 Disrupt Without Disaster: Your Guide to Silencing a Category 💥 Want to shake up your category but don’t know where to start? Being loud or brash won’t cut it, to be truly disruptive you have to be prepared to question everything. Here are the top 10 things you should be asking yourself. 👇

Making leisure a pleasure 🏊♀️🎾 In the last challenge of our recent Project Disrupt, we’re thrilled to share Your Leisure. We’ve reimagined local leisure centres from tired and forgotten to vibrant hubs for the future. Why? Because leisure centres, once the site of our best firsts—our first swim, first high dive, first sense of independence—are now overlooked and under-appreciated. Years of neglect have left them behind, but with a generation craving connection and a new wave of funding, it’s time to bring them back as vibrant spaces for joy, community, and wellbeing. At Your Leisure reimagines leisure centres as vibrant hubs for everyone. Combining nostalgic charm with a bright, modern aesthetic, which reminds us what leisure is really about: free time for enjoyment, not just workouts. With an inclusive tone and design that celebrates the unique experiences under one roof, At Your Leisure proves that community spaces can once again be the beating heart of our towns. Explore the full case study to see how we brought this to life. 👀 https://lnkd.in/emsFx5XA

Prepped - Food for the End of the World (or When It Feels Like It) 🥫🚨 In the second challenge of our recent Project Disrupt, we’re thrilled to share Prepped! We’ve reimagined canned fruits and vegetables from fusty and forgotten to food for the future. Why? Because with rising living costs and climate change, it’s now even harder to get what we need from fresh fruit and veg. People don’t see tins as the solution. But they actually have the power to save us, with their fair share of nutritional benefits, sealed fresh for whenever you need them. So, we embraced the 'break glass in emergency' attitude we all have about tinned food—and owned it. Prepped is your go-to brand to save your suppers, not a regretful last resort. We paired a contemporary lifestyle aesthetic with doomsday messaging, positioning Prepped as the answer to all life’s last-minute disasters—culinary or otherwise. Explore how we brought this visionary concept to life in our latest case study. 👀 https://lnkd.in/eGbq_C5h #disruption #newwork #cannedfood #packagingdesign #brandidentity #robotfooddesign

💜 Making Skincare Playful with Dermi 💜 In the first challenge of our recent Project Disrupt, we’re thrilled to share Dermi. We reimagined tween skincare through a simple concept: Edu-play-tion. Why? Because the oversaturated skincare market is overwhelming for tweens. From buying anti-aging creams (yikes!) to mimicking routines they don’t need, these skincare-obsessed tweens are left confused—and parents are left footing the bill. So, we burst that bubble and gave tweens the freedom to explore skincare on their terms. ✨ Dermi is more than a brand—it’s a playful, creative space for Generation Alpha to dream and learn. With vibrant, reusable packaging and age-appropriate solutions. Dermi empowers kids to embrace their curiosity without compromise. This is skincare that’s fun, simple, and perfectly tailored for them. See how we brought this bold vision to life in our latest case study. 👀 https://lnkd.in/ed3JsPQy #disruption #skincare #packagingdesign #brandidentity #robotfooddesign

Ready to Disrupt? Meet Project Disrupt 3.0 🚀 3 weeks. 3 teams. 3 categories. A whole lot of disruption. In an industry full of noise about disruption, true impact comes from asking the right questions. We’ve challenged three inward looking, or overlooked spaces—tween skincare, canned food, and leisure centres—and developed three bold conceptual brands these categories have been waiting for. Check out the link below, dive into the projects, and vote for the one that stands out to you! https://lnkd.in/eCm9xP5G P.S. Don’t miss the exclusive Disruption Report at the end—featuring the top 10 questions every brand should be asking. #disruption #creative #challengebydesign #robotfooddesign