RNIB

Warning: offensive imagery shown and described in this article. This is exactly why we work with advertising and creative agencies to make inclusion and accessibility a first thought, not an afterthought. #RNIB #InclusiveCommunication

It can feel like an attack to be told you've accidentally done something that makes life harder for Disabled people. You might respond hastily while you feel that way, and say or do something else you don't mean. Instead of reacting immediately, with defensiveness, dismissal or annoyance, here's some tips on how you can turn those feelings into meaningful change. Find out more about how to be a good ally to blind and partially sighted people, via our free Be Helpful Guide, here: https://bit.ly/3MuYROA [Image descriptions: Image 1: "So you've been called ableist. What do you do now?" In pink text on a white background Image 2: 1. Take a moment. It can be tempting to react right away, but we don’t always mean what we say in the heat of the moment. Take a minute to consider what the other person has said and why they’ve said it. Image 3: 2. Aim for progress, not perfection. If you worry about doing things perfectly you might never get started. If you do your best and aim for progress, you'll get a little bit closer each time you try. image 4: 3. Demand change. If it's actually difficult to do something that makes life easier for blind and partially sighted people, demand that the people in charge make it easier. Disabled people shouldn't have to demand change alone.]

With the #Paralympics Triathlon continuing today, hear from Rob Sears about what the Para Triathlon is, and how to watch blind and partially sighted races! It’s going to be epic! 🥇 Find out more about the Paralympics, here: https://bit.ly/3z5odzA [Video Descripion: Rob stands in a black hoodie, holding a microphone and looking casually into the camera as he speak, footage of him in his competition wetsuit, and attending various triathlons is also played in the background. Video Transcript: "The Para triathlon was first introduced to the Paralympics Games in 2016 in Rio. Now, in Tokyo it grew and in Paris 2024 it's set to be the biggest inclusion of ParaTri in Paralympics History. 11 races, covering all disabilities. The PTVI for visually impaired racers on Monday 2nd September so make sure you check it out. Now, if you're in the UK you can go to Channel 4, they've got over 1,300 hours of coverage, so they're making a real effort to showcase the paralympics. If you're in the US NBC Sports and Peacock, you can watch live and stream. So check it out and find out more. If you're interested in finding out more about physical activity and sport, then search RNIB See Sport Differently, and fol

Have you heard of coloboma? It’s an eye condition that develops during pregnancy. It can affect different parts of the eye, and the effect it has on vision depends on which structures are involved and how much tissue is missing. Some children will receive care at the eye hospital in their early years to monitor the effect of the coloboma and maximise their vision. Learn more about coloboma, rnib.in/Coloboma Support is available if you think you or your child might have coloboma. Our Helpline is your direct line to the support, advice and services that might be useful for you. Whether you want to know more about your eye condition, get support coping with a new diagnosis or speak with a trained counsellor, call on 0303 123 9999 or email [email protected] [Image descriptions: Coloboma, col-o-boma. Coloboma means part of an unborn baby's eye or eyes don't fully develop during pregnancy. Coloboma can affect different parts of the eye. It's present from birth into adulthood.] #ColobomaAwarenessMonth #EyeHealth

If you’re watching the #Paralympics and are wondering how you can be a better ally to blind and partially sighted people, we’ve got you covered! 😍 Take a look at some RNIB top tips for sighted people during the Paralympics. Find out more, here: https://bit.ly/3Z4rCJq [Image descriptions: Image 1: A pink and white graphic that reads 'Did you know that 93% of blind people can see something? There’s no one way that sight loss ‘looks’, but lots of people think all blind people need canes and guide dogs. When you’re interacting with coverage of amazing athletes in the Paralympics, remember that not all people ‘look’ blind.' Image 2: Lots of blind and partially sighted people rely on accessibility tools like screen readers or magnification to use the internet. When you’re posting about the Paralympics, remember to add image and video descriptions, so people with sight loss can engage too! Image 3: We’ve all been there when you’re about to miss kick-off, and putting the rental bike in the right spot is the last thing on your mind. If you’re in a hurry, remember to park your bike or scooter safely so that you don’t injure any people with sight loss who can’t see it on the pavement.]

How much do you really know about the Paralympics? 🤓 Swipe to the final image to see the answers and comment how many you got right! To find out more about the Paralympics, head to our hub: rnib.in/Paris2024 [Image Descriptions Image 1: 'In the Paralympics sport boccia, what is the white ball called?' A - the puck, b - the john, c - the jack.' A pink and white graphic that's set out like a quiz sheet. It reads, 'Paralympics quiz time!' at the top. Image 2: 'Which Paralympics sport is currently not open to blind athletes? A - equestrian, B - Taekwondo, C - sailing?' Image 3: 'Where was the first paralympics competition held? (bonus if you can name the german-jewish refugee who created them) A - London, B - Paris, C - Toronto?' Image 4: 'How high is the hoop in wheelchair basketball games? (clue, the olympics basketball hoops are 3.05 metres off the ground) A - 1.525 metres, B- 2.05 metres, C - 3.05 metres' Image 5: 'The paralympics used to solely include wheelchair athletes. In which year did that change? A - 1914, B - 1948, C - 1976' Image 6: Answers! 1: C - The Jack, 2: B - Taekwondo, 3: A - London, 4: C - 3.05 metres, 5 C - 1976, Bonus, Sir Ludwig Guttmann.]

The Paralympics kick off today with the opening ceremony, and in honour of all the brilliant blind and partially sighted athletes competing, we’re on a mission to make Paralympics posts more accessible than ever!🏅 Simple adjustments like adding alt text, a written description of the image you’re posting that can be read aloud by screenreaders, can make your posts accessible to people with sight loss. We’ll be here to celebrate the accounts doing it really well, and offer support to those who don’t currently post inclusively – so be sure to tag us in any posts by big accounts that are missing alt text, or those that are doing a great job! Why not start posting accessibly today, by reading our simple guide, here: https://bit.ly/4dCvgyB [Image Description: 'Paralympics Opening Ceremony To-do List' is written on a pink background, with the following tasks listed below - 'look up Paralympics trivia (did you know the first Paralympics games was held in London?)', 'get your favourite snacks in', and 'add alt text to your posts'.]

Ever wondered how you, as a sighted person, can make life a bit easier for your blind and partially sighted friends? 🤔 We’ve asked some of our friends with sight loss to create the free Be Helpful Guide, which includes lots of top tips, giving you confidence to make getting around easier for blind and partially sighted people. Download it for free, here: https://lnkd.in/eJRK5J-3 Image 1: "When blind and partially sighted people are out and about, there are certain things that can be a pain in the you-know-what. Learn how to make getting around easier for people with sight loss with our top tips from blind and partially sighted people..." Image 2: "It’s never nice when you get on the wrong bus is it? Bus numbers can be really hard to see, so if someone’s looking a bit unsure, ask if they’d like you to confirm which bus is arriving, or if they need help with finding the door. " Image 3: "Sometimes, the essentials get moved around in our local shops, making it harder to find the products we need. If you see someone with sight loss who might need some assistance reading the information on a product, ask if you can clarify anything." Image 4: "When there isn’t a clear kerb between pedestrians and vehicles, someone might end up walking into the road or the cycling lane by accident. So if you see someone walking into danger, ask if you can guide them back to safety." Image 5: "We’ve got a free, handy guide full of top tips to Be Helpful to your blind and partially sighted friends."

What's appening with this post? Something about 10 million followers. More like 10 million emojis! Screen readers read out every single emoji making this Spotify WhatsApp message an emoji quake. Limit emojis to one or two per post. For more tips, visit https://lnkd.in/eJADRKTS [Video Description and transcript: Screen recording of a Whatsapp message from Spotify. ‘Police car revolving light. Fire explosion. Police car revolving light. 'WhatsApp penning' Question mark. Police car revolving light. Fire explosion. Police car revolving light. 'Did you' Index finger pointing at the viewer. 'just feel' face with wide open eyes and flushed cheeks. 'that'. woman running. Explosion. Explosion. 'follow quake' Question Mark. Tornado. Tornado. High voltage sign. Closed fist. 'there's' serious face with monocle. 'some ten'. Key cap ten. Thinking face. 'Tensational'. Key cap ten. Serious face with molecule. 'in the air and we don't' smiling face with smiling eyes and rosy cheeks. Left right arrow. 'have the'. Speaking silhouette head. Speaking silhouette head. 'humility' Chart with upwards trend. 'to hold'. Closed fist. 'back'. Skip backward media symbol. Up pointing index. 'Can we'. Hands press together. 'Have'. Phone call. 'your attention??' Key cap ten. three eyes. Shaking face. 'There are.' Hundred points symbol. 'now 10 million'. Key cap ten. Six key cap zero. 'of you tenacious'. Keycap ten. 'contenders'. Key cap ten. Gold medal. 'who have'. Explosion. Explosion. 'smashed' Explosion. Explosion. 'that follow '. Hands in a heart shape. Keycap ten. Mobile phone. 'and agreed'. handshake . 'to'. Monkey covering ears. 'listen' Keycap 101. Ear. 'to us. We' hands pressed together. 'hope you'. Index finger pointing at the viewer. brought' .Luggage. Package box. School satchel. 'your'. Smiling face licking lips. 'What's appetite,' Drooling face. Fork and knife. 'cause we're'. Recycling symbol. 'dialling' telephone receiver. 'it up' back hand index finger pointing. Up sign. 'to' key cap 10 'ten - a' Umbrella with raindrops. Thunder cloud and rain. Typhoon. 'mill storm'. chart with upwards treng ' of tenrific'. Face with open eyes and mouth with head exploding. Key cap ten. 'tencredible'. Grinning face with starry eyes. Distraught face with tightly closed eyes. Key cap ten. 'and'. Face with tears of joy. 'teniarious' Face with tears of joy. Key cap ten. 'content'. Eyes. Smiling face with smiling eyes and hugging hands. Key cap ten' 'guaranteed' handshake. Key cap ten.’]

Remember to add alt text to your posts about the Paralympics! With the Games beginning on the 28th there’s just enough time left for you to learn how to quickly, easily, make your content accessible to blind and partially sighted people. With just a few adaptations we can compete on the global stage, and with just a few adaptations, we want to engage with and enjoy your content! Don’t leave anyone out - find out more about how to make your social media accessible here: https://lnkd.in/e265u_pK [Image description: An iPhone reminder bubble pops up on a pink screen, it reads "Reminder, add alt text to your posts about the Paralympics" with two options below - 'oops!' and 'I'm on it!'.]