Rene Power Marketing Ltd

Getting people to really understand who you help and how you help them is a huge part of receiving the right referrals and introductions for your business. So, on Tuesday 30th July the spotlight turns on René at BNI Wilmslow to explain what he does in a way that even the marketing naive will understand. To prepare, he enlisted the help of his four kids. And he’ll be sharing what they told him to help the room understand who he helps and how and also make marketing “child’s play” for everyone too. Want to visit as our guest and meet and actually network with 30+ other businesses? We’re particularly looking for the following to attend: Photographer, videographer, social media VA (not copywriting), paid ads, events, business podcasters It’s an early start though, you’ll need to get to Wilmslow for 6.45am and have your ideal introduction in your back pocket. Good breakfast and all done by 9am. Drop us a DM and we’ll give you more information and save your seat. #marketingtalk #marketright #businessnetworking

What’s the value of one piece of life changing advice? __ Changing a word on a home page that transforms understanding? Finding a broken link that explains why you’ve had no enquiries? Writing one SEO article on your site that delivers thousands of eyeballs? Interrogating the engagement on your social media to find only your colleagues are interested? Crafting a one line intro you can use over and over? Making a connection that unlocks a recurring contract? Genuinely getting in front of your ideal customers? — From 1st August: Strategy calls are £250/hr Digital audit reports are £950 Boardroom PowerUps are £1500 Coaching and support POA __ If you want to get ahead of the price rise, and get something locked in before you take a break, whilst tapping into thirty years of no nonsense marketing smarts that delivers the 4Cs of my hashtag #MarketRight formula, better DM me quick. #b2bmarketing #engineering #manufacturing

The appalling state of the roads in Cheshire East Council has led to Rene urgently requiring four tyres and tracking. That's a heavy outlay just before a family holiday!! So, he's putting this offer out to the network. Hopefully, some of you see it as a win:win for you or one of your connections. He's got FIVE £99 marketing PowerUp calls bookable next week to talk about anything you like - although the things he offers the most insight on are - - Clarifying and approaching target "wishlist" customers - Messaging and positioning - One page market strategy - Lead generation through content - Website / content / social media audits Each is 60 minutes, recorded on Zoom with the recording provided for your future reference. No homework, no upsell. Just good honest independent marketing advice. They are perfect for manufacturing and professional services businesses of all kinds not sure of their next marketing step. These are the final five at this price - they've been £99 for over five years. The available session times are Mon 15th July: 9am, 1pm or 3pm Thur 18th July: 2pm, 4pm DM here or direct to René and you'll receive a booking link to save your slot. #MarketRight #b2bmarketing #manufacturing

Why do I work exclusively with one company in any sector? Pretty simple really. How can I provide the best marketing counsel to a clutch of companies all wanting the exact same thing in the exact same markets? I see companies offering a one step marketing shop in a given b2b sector - but how can they offer truly bespoke SEO, content, lead gen or PR opportunities to multiple companies wanting the same thing? This goes right back to my early agency days where it was somehow unethical to work with several clients in exactly the same field with the same offering. My longest standing client is coming up 6 years. And my business development strategy in that sector is to go upstream and downstream - seeking to work with suppliers and customers rather than get into a troublesome conflict of interests. ___ Want me on your team? I’m currently active in metals, plastics, tech, coatings, road surfaces and gases - if you supply or buy, let’s talk. Sectors I’m not currently using my experience in include food, packaging, valves, drives and pumps, oil and gas and pharmaceuticals. I see terrible websites and bang average marketing in b2b manufacturing and marketing engineering every day. Trust me, it doesn’t take a lot to #MarketRight and stand out. #b2bmarketing #ukmanufacturing

Everyday's a school day. We all want to stand out online and there are several ways purely in the status box to make your content stand out on the page before we even consider using images, video, polls etc by using the following:- - Short sentences (make your content skimmable) - Lots of white space - Sub heads - Hashtags - Emojis Some content creators even write their sentences like the bullets above, ensuring the sentences start long and go shorter! And, René was today years old when he googled "text converter for Linkedin" to unlock lots of clever ways of making your content pop. Did you know you can literally copy and paste content into something like this text converter https://lnkd.in/gVeN8ws? And change content from "boring content like this" to 🅰🅼🅰🆉🅸🅽🅶 🆂🆃🅰🅽🅳🅾🆄🆃 🅲🅾🅽🆃🅴🅽🆃 🅻🅸🅺🅴 🆃🅷🅸🆂 or ａｍａｚｉｎｇ ｓｔａｎｄｏｕｔ ｃｏｎｔｅｎｔ ｌｉｋｅ ｔｈｉｓ or 𝕒𝕞𝕒𝕫𝕚𝕟𝕘 𝕤𝕥𝕒𝕟𝕕𝕠𝕦𝕥 𝕔𝕠𝕟𝕥𝕖𝕟𝕥 𝕝𝕚𝕜𝕖 𝕥𝕙𝕚𝕤 Cool eh? #MARKETright #b2bmarketing #contentmarketing #ukmanufacturing

How much of your marketing content is promotional? I’d hazard a guess that it could be as high as 7 out of 10. Run a quick check. Look over your last ten posts - on any platform - and make a note. If it is even 5 out of 10 it means you’re focusing more on selling than building a trusted brand, helping customers and showcasing your expertise. What’s your number? Drop it in the comments. For me the actual split should be 70:30 in favour of telling stories, sharing experience and offering tips. Why? Because in most markets, upto 95% of the market aren’t ready to buy. Some do want to buy, they just don’t want to be sold to. — Like, share and comment and encourage your friends and contacts to follow the page for more. #b2bmarketing #contentmarketing #MARKETright

New article alert: Lead magnets for B2B #MARKETright #b2bmarketing

A little frustrated this morning. When it comes to newsletters published by pages, LinkedIn says pages must have 150 followers and/or connections. 🙄 To combat this and put some new content out to subscribers, the first article will drop at lunchtime GMT. And hopefully, with a push on page subscribers, the newsletter will launch next week.

It's nearly time to unveil #MARKETright New b2b marketing newsletter right here in LinkedIn launches Friday. Page followers get notified. So please click to follow and you'll be on board from newsletter no 1.