#Paris2024 showed what is possible when it comes to engaging a global audience. 🌍 Our Research & Strategy Director Chris Argyle-Robinson explains how the Games matched and exceeded expectation, setting a new bar for future competitions. 🇫🇷💫 Get the full insight 👇 https://lnkd.in/eaNjbTQE #SportsMarketing #Research #OlympicGames #Insights
Redtorch
Marketing Services
London, Select 2,478 followers
Redtorch is a bespoke and fully independent Research, Content & Creative Agency working to make sport more relevant.
About us
Redtorch is a bespoke and fully independent Research, Content & Creative Agency working to make sport more relevant. Our friendly team of sport-obsessed data-fanatics, strategic thinkers and creative communicators are dedicated to delivering every client with the best experience, and provide everything you'd want from a specialist agency: Innovative thinking, the best people and unmatched flexibility. We're driven by our fundamental mission - to create partnerships that ensure sport changes the world and improves people's lives.
- Website
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https://redtorch.sport/
External link for Redtorch
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- London, Select
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Research & Performance, Strategy & Consultancy, Account & Project Management, Creative Planning & Execution, Social Media Management , Content Creation , Live-event social media coverage , and Editorial production & Distribution
Locations
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Primary
Unit 37
1st Floor Tileyard Studios, Tileyard Road
London, Select N7 9AH, GB
Employees at Redtorch
Updates
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What’s the best meme from #Paris2024? 🏅 Vote for your favourite below ⬇️ Check out our deep dive into how memes played a crucial role at this year’s Olympics. We’ve highlighted some of the most memorable from the Games.👇 https://lnkd.in/e8QnGNzK If we missed your favourite, drop it in the comments below! #Olympics #SportsMedia #SportsMemes
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Something we can all agree on 🤝 Fascinating to hear from Paula Segura about her experience working at Sevilla Football Club and her opinions on the future of women in the media. 🙌 Check out the full interview below. ⬇️ https://lnkd.in/ewanUse4 #SheMovesTheGame #WomenInSport #WomensSports #WomenInFootball
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The She Moves The Game Spotlight Series is back! 🤝 Paula Segura spoke to Redtorch’s Ted Emmett-Martin about her route into working as a social media content creator at Sevilla Football Club, highlighting the importance of increased opportunity for women in the media and discussing the experience of working for one of Europe’s most successful clubs. ✨ Read the full interview below 👇 https://lnkd.in/ewanUse4 #SheMovesTheGame #WomenInSport #WomensSports #WomenInFootball
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'In a world where broadcasters, brands and stakeholders are constantly vying for the limelight, there is no better indicator of success than the volume of memes a topic generates.' 🙌 Explore the best memes from #Paris2024 with our Digital and Social Media Executive Jamie Skelly. Read below ⬇️ https://lnkd.in/e8QnGNzK #Olympics #SportsMedia #SportsMemes
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The message is clear from the #Paralympics: they aren't here to play games. After an incredible Olympics, we can't wait to help our clients make the most of the Paralympics. 🙌 🎥: Paralympics #Paris2024 #SportsBiz
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Here are some of the best memes from #Paris2024: 🔫 The contrasting style of the Olympic shooters provided endless material. https://lnkd.in/eZSEdFGK 🕺 Raygun's 'enthusiastic' breakdancing skills made her an easy target for online ridicule. https://lnkd.in/eaG4cjXa 🎥 Not every athlete will make the cut, this trend proved why. https://lnkd.in/erPUQ79C 🇺🇸 Snoop Dogg's involvement at the Games is already internet legend. https://lnkd.in/eVfR56HM 🤸♂️ Stephen Nedoroscik's relatability made him destined to go viral. https://lnkd.in/ef9_iJKd 📸: ©ITF / ©Hayley McGoldrick / ©Hangry_Rider / ©Dunkie #Olympics #SportsMedia #SportsMemes
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Restrictions around sharing Olympic video content on social media forced brands to think differently. Here are the best examples of how they did it … 🎥 Virtual Re-creations: French newspaper Le Monde’s creative animations brought the action to life, producing over 25 videos during #Paris2024. Their re-creation of Leon Marchand’s first gold medal performance alone received over 100,000 likes. 👇 https://lnkd.in/gHbyCSmF https://lnkd.in/ghWQHZeK https://lnkd.in/gWU445XB 📲 Still Image Reels & Carousels: Still images were used in photo galleries and short-form videos to capture raw athlete emotion, mirroring broadcast footage. This approach was used across International Federation accounts throughout the Games. 👇 https://lnkd.in/g6wA4Pb3 https://lnkd.in/gWkYJZZN 📸 Instructive Graphics: CBS' split-screen graphics highlighted dramatic finishes, with these two posts amassing 40,000 likes on Instagram. 👇 https://lnkd.in/gbb3dMCr https://lnkd.in/geGDmYWA 📸: ©Canoe World / ©Le Monde / ©ISSF / ©CBS #Olympics #SportsMedia #BroadcastRestrictions #CreativeContent
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“Paris 2024 was a masterclass in effective athlete and influencer engagement and set a new standard for future Olympics." Our Research & Strategy Director and Co-founder Chris Argyle-Robinson shares insights from his first-hand experience at the Games. 🇫🇷 Read below ⬇️ https://lnkd.in/eaNjbTQE #SportsMarketing #Research #OlympicGames #Insights
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