Reboot

Today is World Mental Health Day 🧠 The official theme set by the World Federation for Mental Health for 2024 is: “It is time to prioritise mental health in the workplace“. At Reboot, we're committed to fostering a supportive environment for our team. Here's what we're doing to make a difference: 🧘♀️ Accessible Support We're reminding our team about our Health Cash Plan and EAP lines. 👀 Continuous Learning We're sharing free online courses from CharlieHR, including "Managing Mental Health in the Workplace" and "Tai Chi Flow." ☕️ Encouraging Breaks The team received coffee vouchers to step out and recharge. It's amazing how a short walk of 10 minutes can increase our mental alertness, energy, and positive mood - and even better with a PSL in hand! 🤸 Ergonomic Wellness We're promoting ongoing DSE (Display Screen Equipment) assessments via VirtueVida, complete with personalised meditation and desk stretches. 💻 Work-Life Balance Our four-day work week policy means every Thursday is our Friday! 🤝 Regular Check-ins As colleagues, it's crucial that we all take time to genuinely check in with one another. Building a supportive team culture starts with each of us.

You will know that here at Reboot we are passionate believers in supercharging digital marketing campaigns with Data, especially when it comes to adding a level of authority and trust to all of our digital PR campaigns. Solid data is the reason we earn our clients the high volume of quality links that we do! 🔗 If you want a taste of what Data can do to push your digital marketing efforts further, you will be thrilled to know that we’ve just launched the start of our Data offering! 🚨 Our world-class Data team takes your campaigns to the next level with precise ethical data sourcing, Freedom of Information (FOI) requests, geospatial analysis, applying complex models and compelling visualisations 👀 Whether you're a freelancer or an in-house marketer, we provide the insights that make your strategies credible, newsworthy, and impactful. Want to turn raw data into compelling stories? Let’s talk! 👋 To kick things off, we are offering 3 different Digital PR data support packages! But there is SO much more we can do, so do get in touch if you’d like to discuss your needs. 💪 Discover how data can transform your digital strategy at https://lnkd.in/e_ACBVu6

Last Thursday, some of us swapped Zoom calls for a real life meet up, as we gathered in (surprisingly) sunny Leeds for an epic Creative Away Day 💡 Here's a snapshot of our day: 🍝 🎸 We kicked off by building spaghetti towers and forming digital marketing rock bands. Watch out for "Linkrd Skynyrd" topping the charts with "B2Beyoncé"! 🧠 Our team dove into powerful ideation techniques like cross-pollination and question-storming, equipping them with new tools to generate out-of-the-box campaign ideas. 🔎 We explored the art of FOI campaigns and reactive PR, discussing strategies to turn current events into impactful stories for our clients. 🛠️ Through "constructive deconstruction," we learned to elevate campaign concepts by analysing both successes and challenges in each one. But the highlight of our day was our EPIC Awards 🏆 We rewarded some Rebootians for each of our core values, plus we had an all-around EPIC people's choice winner which went to Victoria Affleck 🌟

Reboot's next webinar series is here 🚀 Sign up now! Any questions, reach out to Helena Maniglia

Reboot is hosting How to Optimise Your Digital PR Strategies for International Success. Make sure to attend it tomorrow.

🚨 Webinar countdown: One day to go! 🚨 Not too long now until our Head of Digital PR (Helena Maniglia), Senior Data Manager (Paul Lapham), and Search Director (Oliver Sissons) unpack insights into the media landscape across the US, UK, Canada, and Australia. The findings are based on exclusive Reboot analysis of over 371,631 articles in these key English-speaking countries. Who should attend: ✅ Business owners targeting UK, US, CA & AU markets ✅ Digital PRs and global SEOers ✅ In-house professionals exploring these regions Can't make it? Sign up anyway - we'll share the research with you (after the webinar). 𝐇𝐨𝐰 𝐭𝐨 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🌍 📅 𝟖𝐭𝐡 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 ⏰ 𝟐𝐩𝐦 (𝐆𝐌𝐓) https://lnkd.in/euCUVxij

👻 Which UK University is the Most Haunted? 🎓 As students settle into their classes, we can’t help but ask: are they haunted by more than just assignments? For our latest campaign, we delved into the data to uncover the most haunted universities in the UK. Here’s how we did it: 🕷️ Our Spooky Methodology 🕷️ 🔍 With Halloween approaching, we were curious to see which universities are steeped in ghostly legends. 📍 We gathered a list of universities and mapped their main campus locations. 📈 We assigned higher scores to older institutions based on their founding years. 🏛️ We found all listed buildings and calculated their average age. 🔍 We analysed nearby haunted locations using Paul Lee’s UK Haunted Locations Database. 🧟♀️ We counted cemeteries in the radius and estimated gravestone totals using Find a Grave data. 🌐 We applied advanced geospatial analytics techniques to create a 2-mile radius around each campus. 👻 We spatially joined the number of cemeteries, hauntings, and listed buildings within each campus's 2-mile radius. We pulled together all these variables to calculate a "creepy score" to rank each university! 🎃 It’s scary what we can do with Data, isn't it? 😉

Did you know FOMO (Fear of Missing Out) can influence decision-making? When faced with a time-sensitive offer or deadline, people experience anxiety about potentially missing out on an opportunity. During the peak season, brands will capitalise on this opportunity to drive conversions. Our Paid Media team has compiled effective strategies to help you leverage urgency and scarcity this season. 👇 ⏳ Limited Time Offers:  Use countdown timers in your ads and landing pages to create a visual reminder of the deadline. ❌ Low Stock Alerts: When possible sync real-time inventory with your ads, or manually insert these in the ad copy. 🙀 Fear Of Missing Out: Leverage FOMO by showcasing what others are buying or by emphasising the popularity of the product. For example, include messaging like “X amount of products bought in the last 24hours” or “Our most loved product”. 🛑 Shipping Cutoffs For Christmas: Create urgency by reminding customers of deadlines for delivery dates before Christmas. This will help not only to drive more sales but also from a logistics standpoint. 📣 Use Strong CTAs:  Pair a strong CTA with scarcity indicators such as "limited stock" to drive more immediate action.

Curious about Digital PR across the UK, US, Canada and Australia? 🌍 Do Brits really talk about weather as much as we think they do? ☔ Is Canada prioritising environmental news in their media? 🍁 How much do Americans really talk about sports? 🏈 For the answers to all these questions and more, join us for a data-driven webinar: 𝐇𝐨𝐰 𝐭𝐨 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🌍 📅 𝟖𝐭𝐡 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 ⏰ 𝟐𝐩𝐦 (𝐆𝐌𝐓) https://lnkd.in/euCUVxij

Who else is excited to welcome autumn and cozy up with a pumpkin spice latte? 🎃☕️ Here, many of Rebootians absolutely love autumn - or fall, as some of our friends across the pond call it! But what truly makes a place special during autumn? 🍁 Of course, the gorgeous, vibrant orange foliage is a major draw! Inspired by that, our Data team deep-dived into which US states maintain that magical peak autumn foliage the longest throughout October. To uncover the answer, we turned to the Fall Foliage Map from SmokyMountains. Here's the cool part: 🔍 We gathered daily map polygons for every single day in October. 🔢 We then quantified the percentage of the month each state spends at peak foliage, capturing and analysing the progression of the fall season across states. There are plenty of wonderful states in which to enjoy autumn in all its glory, like Pennsylvania and Maine, but there's no question that Vermont reigns supreme for those in search of stick season! 🍂 Where's your favourite autumn spot here in the UK?