Staying aligned with clients and exploring tools to create meaningful, user-focused designs is essential. One such tool is the Yes/No Map workshop, where clients pick images they like and dislike from a curated set. This exercise reveals visual preferences, strategic insights, biases, and unique product traits. Our team values co-creation and a strong partnership with clients. These workshops help us align on branding direction and fully involve clients in the design process. As our Creative Director, Victor Fedyuk, says: “We don’t just toss the ball over the net; we create a shared product together!” Finding creative solutions is complex and time-consuming, but we approach it collaboratively and purposefully.
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