Pulsar

Journalism is… 🟨🟩🟩🟨🟨 How people complete this sentence can tell us a lot about the state of the sector today. Kicking off a month-long investigation (live events! webinars! reports!) into how news media and audiences are faring, this study reveals the main narratives and perceptions the public holds around journalism globally. https://lnkd.in/erXn-cXt

Narratives hit Chicago ⭐ Francesco blew through the Windy City to speak at #ObserveSummit alongside Monica Tailor of McCann to talk about narratives, and using them to make sense of a world overflowing with information.

Two reasons why focusing on narratives today is essential: #1 Human beings are storytelling creatures. Narratives shape our perceptions, which in turn form our realities and end up influencing our choices and actions. That's why narratives have always been a powerful force shaping culture and society. But today narratives operate on a whole new level. Most of our experience of reality is now mediated so what used to be the certainty of facts emanating from direct experience has been replaced by the persuasive power of the stories we hear and almost everything can become narrative. #2 The scale of information distribution and diffusion today are such that a narrative can summon a whole new reality for millions of people in literally minutes. And that's why understanding narratives today is more crucial than ever. Now, there's increasingly a lot of talk about Narratives in our industry. But not a lot of clarity on what is a narrative, how do you use narratives as a research and strategy approach, what does a narrative look like from a data standpoint and what do you do with it once you spot one. Today I’m lucky enough to have the floor at The Social Intelligence Lab’s Observe Summit in Chicago with Monica Tailor to tackle the hard questions and showcase the best methodologies to detect narratives, predict their impact on the audience and explore practical use cases from branding, creative strategy and all the way to marketing effectiveness. We’ll share our talk in the following days but you can join the live stream here https://lnkd.in/eXBgVke8 or follow the conversation at #observesummit #os24

Chicago: Thu Oct 3rd - Narrative Intelligence ✨ Monica Tailor, Chief Social Marketing Officer at McCann, will be joined by Francesco D'Orazio on stage to talk narratives, and using them to make sense of a world overflowing with information. https://lnkd.in/eNDxRNNZ #observesummit

Fancy! High level knowledge of social listening tool Pulsar, activated! Nerding out over data to inform what we do and support the brand is a mega insightful part of my job on socials. Amazing to see our growth year on year with support from this platform. Thanks Pulsar! #sociallistening #brand #socialmedia

Singapore. London. NYC. Sharing the power of Narratives across 36 hours and 3 cities 🌏

Brilliant to welcome media & comms leaders to our Singapore event on 'Narrative Intelligence'! UOB's Gary Low, NTU's Dr Andrew Prahl, Unilever's Ramanathan Vythilingam 🏠 and Aquila Clean's Kelly Weber spoke with our very own Prashant Saxena, Syaz Yusof and Tarika Khandadi - of Pulsar and sister company Isentia - about how understanding audience & media narratives has become essential for brands.

Times Square, tomorrow 🗽 Pulsar Founder and CEO Francesco D'Orazio takes to the stage at DMWF to talk Narrative Intelligence, and its importance to the marketing & comms spaces.

What does it mean to love a brand? And can it be measured? We teamed up with the Marketing Team at Pandora –longtime Pulsar clients– to understand how different audience communities express brand love & affinity for a set of household fashion brands. Spoiler alert: there's plenty of love online for Pandora 💍 ✨ https://lnkd.in/eXjBQXRm