The Vision Pro: a global hit or flop? 🥽 Our report applies a lens (or two) onto how Apple's product narratives were received across different audiences & markets - and what clues this provides about the future of mixed reality. https://lnkd.in/emYcnc9y
About us
Audience Intelligence. Go beyond traditional social listening & media monitoring.
- Website
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https://www.pulsarplatform.com
External link for Pulsar
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Specialties
- Social Media, Social Media Analytics, Social Media Research, Social Data, Big Data Visualisation, Social Insights, Audience Intelligence, Social Intelligence, Social Media Marketing, Brand Reputation, Social Listening, Media Intelligence, media monitoring, Search Intelligence, Marketing Strategy, Audience Insights, Audience Segmentation, advertising research, CX, and Trends
Products
Pulsar TRENDS
Social Media Analytics Tools
"Google Trends for social media" - Pulsar TRENDS allows customers to track the momentum of conversation topics on social and news media in real time at both the global and local level, with historical data going back 16 years.
Locations
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Primary
79 Hatton Garden
London, EC1N 8AW, GB
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4551 Glencoe Ave
Suite 350
Marina del Rey, California 90292, US
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176 Orchard Road, #05-05, The Centrepoint
Singapore, 238843, SG
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219-241 Cleveland Street, Strawberry Hills
L3
Sydney, NSW 2012, AU
Employees at Pulsar
Updates
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Wonderful to see so many attending our session at #PRAsia! Our speakers Russ Horell and Prashant Saxena explored the sustainability narratives that emerge from local audiences and media - and what this means for brands 🌏
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Today! 👀 sign up to watch live or receive the recording
What can the summer’s biggest box office bomb plus millions of data points tell us about where the future entertainment is headed? Join our latest webinar ‘The Future of Entertainment: From creative IP use to the shape of the modern audience’ as we explore: 🎮 What we can learn from videogame adaptations like The Last of Us, Fallout and Borderlands 🕹️ How the the future of entertainment extends to immersive experiences, comics, anime, VTubing, fan fiction, and more 👾 How to use IP in an audience-first approach to modern story-telling Sign up today: https://lnkd.in/e_92CGFu
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Food acts as a cultural connector for us all. Learn more from Abigail Ryan, Caroline Stocks and Nicole Grotheer by catching up with our webinar recording: https://lnkd.in/e2ZqPrGE
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So... what’s going on with Olive Oil? 🫒 From extra virgin to extra pricey – as this kitchen staple becomes more and more expensive, consumer behaviors are shifting, and audiences wonder: is the new normal? And what caused this hike? Climate change? General inflation? Read up on the full story here: https://lnkd.in/eG9meNfF #oliveoil #costofliving #climatechange
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You can't meme your way to the presidency, the naysayers say. But you can reach across culture to engage different audiences. The Kamala Harris campaign has seen the fandoms of different pop stars come out in support, due to either direct endorsement (Charli XCX), inferred support (Beyoncé) or the self-mobilization of a fanbase (Taylor Swift). #USElection
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Pulsar reposted this
Co-Founder and CEO @ Pulsar | 3x Founder in data, AI, analytics. McLuhan Fellow, Ph.D. Social Science
"We need to start seeing cultural intelligence/marketing as mainstream marketing. It's the vibrant and complex cultures that are driving trends, driving consumer preference, and creating meaning. That’s why cultural intelligence is so pivotal for brands who want to be relevant and profitable." Loved recording this episode with Dr. Anastasia Kārkliņa Gabriel of Reddit, Inc. because it tackles the very core of what we do. Culture drives identity and identity drives behaviour. You miss the nuance of the identity and you miss the alignment with the behaviour AND your marketing is out of synch. And yes sometimes this has to do with purpose and inclusivity but if you want to connect with any audience today, relevance via cultural fluency is really the only game in town.
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Who’s the Audience of Cultural Intelligence? How has it evolved over the past few years? Where is it going next? 📚 We speak with Dr. Anastasia Kārkliņa Gabriel, author of ‘Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy’ about: 🌍 The need for brands to produce inclusive messaging that resonates with diverse audiences 📖 Examples of leveraging cultural movements from Lyft, Coca-Cola and Hinge 🤝 How championing cultural intelligence can benefit both businesses and society Spotify https://lnkd.in/gmBZwyFy Apple https://lnkd.in/g6S_B47W
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What can the summer’s biggest box office bomb plus millions of data points tell us about where the future entertainment is headed? Join our latest webinar ‘The Future of Entertainment: From creative IP use to the shape of the modern audience’ as we explore: 🎮 What we can learn from videogame adaptations like The Last of Us, Fallout and Borderlands 🕹️ How the the future of entertainment extends to immersive experiences, comics, anime, VTubing, fan fiction, and more 👾 How to use IP in an audience-first approach to modern story-telling Sign up today: https://lnkd.in/e_92CGFu
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