Pulsar

The Vision Pro: a global hit or flop? 🥽 Our report applies a lens (or two) onto how Apple's product narratives were received across different audiences & markets - and what clues this provides about the future of mixed reality. https://lnkd.in/emYcnc9y

Wonderful to see so many attending our session at #PRAsia! Our speakers Russ Horell and Prashant Saxena explored the sustainability narratives that emerge from local audiences and media - and what this means for brands 🌏

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It was nice to find out today that my hours and hours spent conducting social listening research on Pulsar has not gone unnoticed, I've been informed that I've reached my first expert-level Pulsar badge - Stellar! P.S. I love the badge, is that a space donut or a space bagel?

Food acts as a cultural connector for us all. Learn more from Abigail Ryan, Caroline Stocks and Nicole Grotheer by catching up with our webinar recording: https://lnkd.in/e2ZqPrGE 

So... what’s going on with Olive Oil? 🫒 From extra virgin to extra pricey – as this kitchen staple becomes more and more expensive, consumer behaviors are shifting, and audiences wonder: is the new normal? And what caused this hike? Climate change? General inflation? Read up on the full story here: https://lnkd.in/eG9meNfF #oliveoil #costofliving #climatechange

You can't meme your way to the presidency, the naysayers say. But you can reach across culture to engage different audiences. The Kamala Harris campaign has seen the fandoms of different pop stars come out in support, due to either direct endorsement (Charli XCX), inferred support (Beyoncé) or the self-mobilization of a fanbase (Taylor Swift). #USElection

"We need to start seeing cultural intelligence/marketing as mainstream marketing. It's the vibrant and complex cultures that are driving trends, driving consumer preference, and creating meaning. That’s why cultural intelligence is so pivotal for brands who want to be relevant and profitable." Loved recording this episode with Dr. Anastasia Kārkliņa Gabriel of Reddit, Inc. because it tackles the very core of what we do. Culture drives identity and identity drives behaviour. You miss the nuance of the identity and you miss the alignment with the behaviour AND your marketing is out of synch. And yes sometimes this has to do with purpose and inclusivity but if you want to connect with any audience today, relevance via cultural fluency is really the only game in town.

Who’s the Audience of Cultural Intelligence? How has it evolved over the past few years? Where is it going next? 📚 We speak with Dr. Anastasia Kārkliņa Gabriel, author of ‘Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy’ about: 🌍 The need for brands to produce inclusive messaging that resonates with diverse audiences 📖 Examples of leveraging cultural movements from Lyft, Coca-Cola and Hinge 🤝 How championing cultural intelligence can benefit both businesses and society Spotify https://lnkd.in/gmBZwyFy  Apple https://lnkd.in/g6S_B47W

What can the summer’s biggest box office bomb plus millions of data points tell us about where the future entertainment is headed? Join our latest webinar ‘The Future of Entertainment: From creative IP use to the shape of the modern audience’ as we explore: 🎮 What we can learn from videogame adaptations like The Last of Us, Fallout and Borderlands 🕹️ How the the future of entertainment extends to immersive experiences, comics, anime, VTubing, fan fiction, and more 👾 How to use IP in an audience-first approach to modern story-telling Sign up today: https://lnkd.in/e_92CGFu